Business Plan Assignment - Crystal Space

Added on - 28 May 2020

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Running head: BUSINESS PLAN OF CRYSTAL SPACEBusiness plan of crystal spaceName of the studentName of the universityAuthor note
1BUSINESS PLAN OF CRYSTAL SPACE
2BUSINESS PLAN OF CRYSTAL SPACEExecutive summaryCrustal space is a restaurant cum café and is aimed to provide the best service. It is located in Dudley in West Midlands. Therestaurant features a menu of moderately priced food that can be afforded by all. The place is comfortable and the food is influencedby the local urban choice. The restaurant maintains the quality of the food that is influenced by England and French cookingtraditions. The café section is concentrated of crystal space features a coffeehouse with a dessert bar, magazines and it consists of aspace for live performers. The restaurant section consists of fine dining and the cuisines are based on typical English and Frenchchoice. The café and the restaurant will be owned and it would be operated by Henry Pater and George Lewis. The business planincludes a financial institutions an opportunity to revise the vision and strategic focus. It provides a step-by-step plan for the new start-up that establishes favorable numbers of sales, the gross margin and the profitability. The plan includes the chapters on the company,on the products and the services, on the market focus, on the strategies and the actions plans and on the financial planning.
3BUSINESS PLAN OF CRYSTAL SPACETable of ContentsIndustry background........................................................................................................................3Market size analysis.........................................................................................................................4Customer and value proposition......................................................................................................4Marketing Strategy..........................................................................................................................5Operational plan...............................................................................................................................6Management team and company structure......................................................................................6Legal form.......................................................................................................................................7Key milestones.................................................................................................................................8Objectives........................................................................................................................................9Mission............................................................................................................................................9Start-up summary...........................................................................................................................10Company locations and facilities...................................................................................................12
4BUSINESS PLAN OF CRYSTAL SPACEProducts.........................................................................................................................................12Product description........................................................................................................................13Competitive comparison................................................................................................................13Future products..............................................................................................................................14Market needs..................................................................................................................................14Conclusion.....................................................................................................................................15References......................................................................................................................................16Appendix........................................................................................................................................19
5BUSINESS PLAN OF CRYSTAL SPACEIndustry backgroundThe industry of café and restaurant is in high demand in the recent years. The want of good cafes and restaurants of fine diningalways are having great demand. The food industry has huge scope as the people are need of good food and good environment to havefood. The other reason why the industry is so successful because the women have joined the workforce in huge numbers, this is thereason both the partners does not get enough time at home to cook their food. They go out for dining in some good restaurants. Thetwo income owners in the house make it difficult for both the persons to cook food. The food industry has seen a gradual progress inthe last years. More and more people find that eating away from home suits their lifestyle.The café business has made remarkable growth in the past few years. The students and the youth café need a place like café tospend some good time with their friends. With customized coffee some music, some live performances are highly liked by thecustomers. This is the reason a huge amount of profit can be expected from this industry. The company is a café cum restaurant thathas other facilities like it provides entertainment like sports, music and a place to hang out with friends and family. The company islocated in Dudley in the West Midland it is a new business venture. This is located in the urban area of the United Kingdom. This hasall the potential to attract the customers of the urban area and also the people who live outside the area. It is located near the highwaywhich would attract the people who would travel through the highway. The company aims at serving the best food to the customersand makes their dining experience the best (Nor et al. 2015).
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