Business Plan of Recycling Plastics Company

Added on - 16 May 2020

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Running head: BUSINESS PLANBusiness PlanName of the student:Name of the university:Author note
1BUSINESS PLANExecutive SummaryThis particular business plan is based on the company plastic recyclers Australia whichreprocesses the scrap plastic materials into useful goods and products. The plan has begun withthe background of the scenario and it has taken into consideration the market analysis in terms ofindustry and competition. The company believes in the mission of leading the population to asustainable future and they are very particular about it. In the course of this plan the primarytarget market has been focused on along with the 4 Ps of marketing mix. Moreover the financialplan has been attached along with the critical risk analysis.
2BUSINESS PLANTable of ContentsBackground......................................................................................................................................3Mission............................................................................................................................................3Product offering...............................................................................................................................4Market analysis................................................................................................................................4a)Industry analysis...................................................................................................................5b)Competition..........................................................................................................................6Primary Target market.....................................................................................................................7Marketing.........................................................................................................................................8a)Product..................................................................................................................................9b)Pricing.................................................................................................................................10c)Distribution.........................................................................................................................10d)Promotion...........................................................................................................................11Financial plan.................................................................................................................................12Critical risks...................................................................................................................................12Bibliography..................................................................................................................................13Appendix........................................................................................................................................16
3BUSINESS PLANBackgroundThe business plan is based on recycling plastics by the popular company PlasticRecyclers Australia PTY Ltd. This company has a sole system of making use of their servicewith the implementation of state of the art technology. Through this business plan it will be agreat opportunity to reuse and recycle of most forms of plastic which otherwise would have beendumped in the garbage. The idea of recycling plastic is not new and it has been implemented bymany companies in their activities. But with the new concept and technology used by plasticretailers in Australia it will be an extraordinary step in the history of mankind and environment[ CITATION Jay17 \l 1033 ].The company has an internal system of sorting, mixing and developing the differentforms of plastic in order to create a large variety of environment friendly and sustainable qualityproducts. The specialty of these products is that they are manufactured in Australia itself andhave a warranty of 25 years. Such outstanding actions of this company make them different thantheir competitors in the market. All kinds of plastic products are available in this companyranging from solid recycled plastic or composite product. Recently the company has upgradedtheir system with the introduction of Ultralast to paint the products as per requisite[ CITATIONChi16 \l 1033 ].MissionPlastic Recyclers Australia was established in the year 1999 with the mission of finding acommercial solution to the dumping of public waste and use those to create a recycled product
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