Business Plan of South Asian Bites

Running head: BUSINESS PLAN OF SOUTH ASIAN BITES
Business Plan of South Asian Bites
Name of the University:
Name of the Student:
Authors Note:

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Executive Summary
The major focus of the business of South Asian Bites will be to target the Indian and Nepalese
international students within Australia along with other target market perspectives such as locals.
The service will make sure that the food offerings are of superior quality that can increase level
of consumer satisfaction. The food offerings will include Nepalese and Indian cuisine which is
deemed to be unexceptional quality and prepared with selected Asian spices. The food menu will
be modified frequently for bringing diversification in Asian flavours and for addressing
consumer preferences. The targeted students studying within the Australia universities are
observed to be mostly Indian and Nepalese that prefers consuming Asian cuisine there than the
local cuisines of Australia. South Asian Bites is recommended to review its business plan,
competitors’ strategies along with changing tastes and preferences of target consumers for
preparing an outline of an effective marketing and financial plan along with budgeting
projection.

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Table of Contents
1. Business Summary.......................................................................................................................5
1.1. Company Background..........................................................................................................5
1.2. Products and Services...........................................................................................................6
1.3. The Market............................................................................................................................8
1.4. Business Potential...............................................................................................................10
1.5. Business Mission, Goals and Objectives............................................................................10
1.6. Business Strategy................................................................................................................12
1.7. Business Structure..............................................................................................................15
1.8. Financial Considerations....................................................................................................16
2. Market Analysis.........................................................................................................................16
2.1. Industry Profile...................................................................................................................16
2.2. Competition........................................................................................................................18
2.3. Market Segmentation..........................................................................................................21
3. Sales and Marketing Plan..........................................................................................................22
3.1. Consumers..........................................................................................................................22
3.2. Value Proposition...............................................................................................................23
3.3. Product and Service............................................................................................................26
3.4. Promotion...........................................................................................................................27

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3.5. SWOT Analysis..................................................................................................................27
3.6. Sales Marketing Objectives................................................................................................29
3.7. Sales and Distribution.........................................................................................................31
3.8. Pricing.................................................................................................................................32
4. Operation Plan...........................................................................................................................33
4.1. Production...........................................................................................................................33
4.2. Premises, Plant and Equipment..........................................................................................33
5. Finance.......................................................................................................................................35
5.1. Funding Proposal................................................................................................................35
5.2. Financial Assumptions........................................................................................................35
5.3. Projected Profit and Loss....................................................................................................36
5.4. Projected Balance Sheet.....................................................................................................37
6. Risk............................................................................................................................................38
6.1. Risk Identification and Mitigation......................................................................................43
7. Structure and Management........................................................................................................44
7.1. Organizational Structure.....................................................................................................44
7.2. Key Personnel.....................................................................................................................46
8. Project Plan................................................................................................................................48
8.1. Action Plan.........................................................................................................................49
8.2. Gantt Chart..........................................................................................................................50

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9. Recommendations......................................................................................................................50
References and Bibliography.........................................................................................................52
Appendices....................................................................................................................................59

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1. Business Summary
1.1. Company Background
The new business of South Asian Bites is focussed on offering healthy as well as
authentic Nepalese along with Indian foods in highly affordable prices. It has been observed that
the Nepalese and Indian population is increasing in Australia and these people are likely to look
for authenticity of traditional foods that they used to consume in their home country. Considering
such demand, the objective of the business is to develop a business plan to fulfil the market gap
within the Western Sydney areas were less Nepalese and Indian restaurants exist. The new
business will operate till late night in around 15 in radius. With an attempt to increase easy
understanding, availability along with affordability of food belonging to their own culture, the
new business of South Asian Bites will be established. The major focus of the business will be to
target the Indian and Nepalese international students within Australia along with other target
market perspectives such as locals (Wellton et al. 2017). The new business will be commenced at
Granville, Sydney, NSW, 2142 with the objective of offering cultural, affordable and healthy
food offerings from door to door within 15 kms or 9 miles radius of the locality through attaining
support from advanced technologies.
The major store of the new business will be situated in Granville and it will also serve its
food offerings in other areas of the region. It has also been observed that several international
students residing within Australia faced the issues related with cooking food for their daily
consumption because of their business work schedule. Considering such issue, the major
objective of the new business of South Asian Bites will focus on solving such issues of these
target consumers through offering them with quality foods in affordable prices and prompt

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delivery service. The business of South Asian Bites will focus on cater to needs of these target
consumers through developing an effective impact of Asian culture food in the surrounding of
western culture. The new business will focus on addressing the growing demands of target
Australian consumers through offering these international students with exceptional eating
experience.
1.2. Products and Services
The services that will be offered by South Asian Bites will include featuring specialized
Nepalese and Indian dishes with superior service and relaxing ambiance. The service will ensure
that the food offerings will be of exceptional quality that can drive high consumer satisfaction.
Food and beverage portions will be sized modestly and will be garnished with attractive
presentation. The dining services offered by kitchen staff will have the best in work experience
and will have exceptional culinary experience in preparing Asian cuisine. Their creative talents
will ensure that they offer finest service in an appealing surrounding that can further offer target
consumers of the restaurant with extraordinary dining experiences (Lee, Halla and Sardeshmukh
2016). The restaurant will offer free delivery services within the nearby localities so that the
consumers can enjoy their favourite food at home.
The food offerings will include Nepalese and Indian cuisine that will be of finest quality
and prepared with exotic Asian spices. The food menu will be changed every four months for
bringing diversification in Asian flavours and for satisfying consumer preferences. Normal
dining in South Asian Bites restaurant will include Tapas, appetizers, main course and desserts.
The food will be prepared in authentic Nepalese and Indian spices and the menu will include
shrimp baskets, chicken curry with bread wrap, sticky rice with fish fillings, Thai red curry,
different rice and chicken recipes along with chocolate chunk bread pudding. Along with these

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Asian flavor infused foods the restaurant will feature exotic Asian drinks that will be coconut,
mango and milk based at affordable price ranges. The list below offers a small selection of its
opening menu offerings:
South Asian Bites Tapas
 Shrimp baskets that will be offered with sweet and sour dip
 Bamboo chicken satay with lime and sesame marmalade
South Asian Bites Appetizers
 Bread basket with cottage cheese toppings
 Lobster and chilli fish with mango-tamarind sauce
South Asian Bites Salads
 Mixed greens with wine vinaigrette
 Asian pear salad with walnuts
South Asian Bites Main Course
 Thai red chicken curry with steamed rice
 Herb roasted chicken with choice of breads
 Chicken curry with Bock Chow and choice of rice
 Sticky rice with fish fillings
South Asian Bites Desserts
 Chocolate chunk bread pudding
 Exotic Asian fruit plate with ice-cream scoops