Business Plan of Specialty Café in Saudi Arabia

Running head: BUSINESS PLAN OF SPECIALITY CAFÉ IN SAUDI ARABIA
Business Plan of Specialty Café in Saudi Arabia
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1BUSINESS PLAN OF SPECIALITY CAFÉ IN SAUDI ARABIA
Executive Summary
The specialty cafe in Saudi Arabia will offer its consumers with various healthy product meals
such as wheat bread, salads, yogurts along with several milk based coffee including skim, low
fat as well as lactose free milk for lactose intolerant consumers. The cafe will sell its coffee
beverage healthy complementary side dishes through its store situated in Jeddah region of
Saudi Arabia. In consideration to the market statistics that obesity in Saudi Arabia is high and is
constantly increasing, the new specialty café will focus on offering its target health conscious
consumers with low calorie content healthy meal and coffee beverage options. The marketing
and advertising strategies that will be implemented by the new Café in Saudi Arabia will be
focussed on developing a strong reputation within the Jeddah locality that can further attract a
large number of highly loyal consumers.

2BUSINESS PLAN OF SPECIALITY CAFÉ IN SAUDI ARABIA
Table of Contents
Business Name and Description......................................................................................................4
Registration Details and Domain Name......................................................................................4
The Business....................................................................................................................................5
Products and Services..................................................................................................................5
Business Operations....................................................................................................................5
Products Description and Price...................................................................................................5
Licences or Insurance..................................................................................................................6
Equipment including Payment Options.......................................................................................6
The Market and Finances................................................................................................................7
Market Research..........................................................................................................................7
Target Consumers........................................................................................................................7
SWOT Analysis.............................................................................................................................7
Competitor Analysis.....................................................................................................................8
Start-Up Costs..............................................................................................................................9
Pricing Structure........................................................................................................................10
Marketing Strategy........................................................................................................................10
Advertising and Marketing........................................................................................................10
Promotion, Justification and Cost..............................................................................................11
Sales and Marketing Objectives................................................................................................12
Unique Selling Position..............................................................................................................12
Sales and Distribution Channels................................................................................................13
Future Planning..............................................................................................................................13

3BUSINESS PLAN OF SPECIALITY CAFÉ IN SAUDI ARABIA
Vision.........................................................................................................................................13
Mission Statements...................................................................................................................13
Objectives..................................................................................................................................13
References.....................................................................................................................................15
Appendix........................................................................................................................................16
Balance Sheet Projection...........................................................................................................16
Profit and Loss Projection..........................................................................................................17
Cash Flow Projection.................................................................................................................19

4BUSINESS PLAN OF SPECIALITY CAFÉ IN SAUDI ARABIA
Business Name and Description
Registration Details and Domain Name
In order to establish a specialty café in Saudi Arabia, registration and the domain name
for the business will be attained through getting approval from three local councils:
Ministry of Commerce, Online Method
 Registration will be attained for commercial record that will take time of three minutes
 Selecting a trading name such as “Roaster speciality café” and the approval from the
council will be attained through e-mail on the name. The domain name that is selected
for the business is “www.roaster/specialtycafe.sa.com”
 After approval fess of $ 120 each year will be paid
Chamber of Commerce, Online Method
 Cafe name“Roaster speciality café” will be registered
Civil Defence, Online Method
 Registration of the café and location that will have photos of the shop and rental
contract attached. To attain an approval the shop will be visited at least twice and the
shop will be approved after it is declared safe within 1 month (Alsos, Clausen, Hytti and
Solvoll 2016).
Final registration of the business will include contacting ministry of commerce and the
registration of the business in the Jeddah region of Saudi Arabia will be approved after:
 Conducting medical tests of all the employees
 Approval of meals provided with its ingredients and calorie contents

5BUSINESS PLAN OF SPECIALITY CAFÉ IN SAUDI ARABIA
The Business
Products and Services
The specialty cafe in Saudi Arabia will offer its consumers with various healthy product
meals such as wheat bread, salads, yogurts along with several milk based coffee including skim,
low fat as well as lactose free milk for lactose intolerant consumers. The unique value added
services along with products will offer the café a competitive advantage as barely any cafe in
Jeddah do not offer such varieties in milk used for making coffees. Moreover, healthy beverages
and healthy meal options will be offered by the Café and the main product of the café shop will
be coffee. For this reason the benefit of consuming coffee will be indicated in the beverage
menu along with offering consumption recommendations as per WHO standards (Baim 2016).
Business Operations
The manager of the specialty café will be responsible for managing daily operations. The
café will also have operations like ordering inventory, dealing with suppliers, developing
marketing strategies and daily duties of preparing food and serving them to consumers. The
baristas will be in charge of coffee preparation and other 2 employees will handle consumer
orders and offering table services (Burns and Dewhurst 2016).
Products Description and Price
In consideration to the market statistics that obesity in Saudi Arabia is high and is
constantly increasing, the new specialty café will focus on offering its target health conscious
consumers with low calorie content healthy meal and coffee beverage options. The menu that
will develop will include calorie content and nutrients included in each dish. The café will offer
vegetarian options and along with the food product menu indicated in the table below it will
also include a product for children “Babyccino” that will be made of milk foam and chocolate
powder on top. The competitive value added aspects of the products will be that it will offer
low energy dense coffees fur consumer wellbeing (Chang 2017).
Product Description Price Range
Coffee (skim, low fat, lactose free milk) $3 - $5
Bread based food products $2 - $6