Business plan overview : Assignment Sample

Added on - 15 Mar 2021

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Business PlanOnHealthy Forever
Executive SummaryHealthy Forever is a business focusing on creating a healthy lifestyle for people by offeringcold pressed juices made up of fruits, vegetables and leafy greens to ensure richness innutrition. It has been planned to sell these products at carts near the walking paths. Headoffice of the start will be located in heart of Colombo, Kotte. The primary objective of thecompany to enhance the healthy lifestyle of people within the country. Accordingly, thisbusiness plan provides the comprehensive plan that is going to be implemented by HealthyForever to establish its business.1|P a g e
Table of ContentsExecutive Summary...................................................................................................................11Business plan overview......................................................................................................41.1Introduction to the startup company............................................................................41.2Feasibility analysis......................................................................................................41.3Vision and objectives..................................................................................................41.4Potential strategies.......................................................................................................51.4.1Sales strategy........................................................................................................51.5Financial plan..............................................................................................................52Market analysis..................................................................................................................62.1Assessment of market size and growth.......................................................................62.2Demand forecast..........................................................................................................62.3Customer segmentation...............................................................................................73Competitor analysis............................................................................................................93.1Profile of the competitors............................................................................................93.2Competitive position of the industry and potential competitor responses..................94Assessment of competitive position of “Healthy Forever”..............................................104.1Positioning analysis...................................................................................................104.2SWOT analysis..........................................................................................................104.3Strategic option and portfolio analysis......................................................................105Analysis of Business Resources.......................................................................................122|P a g e
5.1Management analysis................................................................................................125.2Marketing analysis.....................................................................................................125.2.1Positioning Statement.........................................................................................125.2.2Brand positioning...............................................................................................135.2.3Brand personality...............................................................................................135.2.4Promotion...........................................................................................................135.3Operations and business value chain analysis...........................................................135.3.1Company location and Facilities........................................................................135.3.2Organizational structure.....................................................................................145.3.3Technology.........................................................................................................146References........................................................................................................................157Appendices.......................................................................................................................163|P a g e
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