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Business Plan Of Online Grocery | United Arab Emirates

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Added on  2020-02-24

Business Plan Of Online Grocery | United Arab Emirates

   Added on 2020-02-24

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Reflective ResearchName of the Student:Name of the University:Author Note:0
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QuestionsRESEARCHREFLECTIONREPORT MarksResearch Methods and Processes:-How and why - have youchosen/decided on the researchmethods and processes which you areusing/have used for the developmentof your Major Project? How would you describe these to :1)a reader of your Major Projectand/or (2) a future employer (Max. 275 words)Research Methods and Processes:-The business plan is focusing on theestablishment of the online groceryshop in United Arab Emirates. In thisbusiness plan, I have selected thepositivism philosophy to extract thehidden truth from the number ofresponses. I have observed that theassumptions would not be preferablefor establishing the business that has todeal with the long sustainabilitypurposes. Dealing with the positivismphilosophy helps in revealing thehidden truth by gathering the collectivedata. On the other hand, I have chosenthe deductive approach for exploringthe hypothetical values by gatheringideas from the existing theory. Thisprocess helped me in gaining adequateknowledge about the subject matter.The use of the descriptive technique151
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was also much helpful for this businessplans. The responses gathered from theparticipants in the primary datacollection process was explored andexplained in a detailed way. Hence, theuse of this technique was much helpfulfor me to understand the exact scenario.Applying these structured methods, Icould gather ideas about the customers’perception regarding the purchase ofthe grocery products from onlinesources. It was quite helpful for me tounderstand the necessities of thebusiness establishment after I receivedthe adequate information andfeedbacks. I observed that people fromUAE prefer the healthy food in anaffordable price. Moreover, they tend tofocus on the improvement of thesophisticated trend of online shopping.Hence, I obtained the idea that there isthe significant scope of developing thee-grocery business. The application of2
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the suitable methodology was thus quitebeneficial for me in terms of gatheringthe information. Literature and Sources:-1)What are the most importanttheories/literature sources /evidencesources which you are using to justifyyour research and your MajorProject2) Why are these sources importantand fundamental to your work? (Max. 275 words)Literature and Sources:-In order to develop the theoretical orliterature-based ideas, I startedsearching for the informative secondarysources. It was necessary to identify thesignificant market opportunities andthreats prior to establish the business ina competitive scenario. I have observedthat it is essential to generate the ideasfrom the people who have beenexperiencing the real life scenario.Moreover, dealing with the customersand the business marketers wouldprovide clarified and conceptual ideasabout the business requirements. I haveused the porter’s five forces analysis tounderstand the market potentiality inUnited Arab Emirates. It was quitehelpful strategic tool to make meunderstand about the customers,153
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