Detailed Business Plan for Fresh Biological Food Restaurant

This business plan outlines the strategy for launching "Fresh Biological Food," an organic food restaurant in Melbourne, Australia. It includes an executive summary, business model canvas, and a comprehensive feasibility analysis covering market viability, human resources, technical aspects, and financial projections. The market analysis delves into industry trends, Porter's Five Forces, and consumer behavior. The technical feasibility section explores technology development, required materials, and operational processes. Human resource considerations address ownership, employee management, and growth strategies. Financial feasibility encompasses revenue projections, financing sources, and profit and loss statements. The plan emphasizes ethical considerations and regulatory compliance, providing a detailed roadmap for establishing and operating a successful organic food business.

Running Head: BUSINESS PLAN
Business Plan

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Executive Summary
This report represents a business plan for starting an organic food restaurant named” Fresh
biological Food” that delivers the organic foods in Melbourne, Australia. The business canvas
is prepared to provide an outline of the business plan. This business plan considers some
significant factors such as market viability, human resources viability, technical viability, and
financial viability. At the same time, the market feasibility part presents depth understanding
about the market to start a business. Moreover, it also incorporates the porters five force
model to identify the industry situation for successfully operates business.
Furthermore, the technical feasibility part indicates the importance of technology in a
business. It also provides information regarding the development of technology, required
materials, and manufacture, trades, and delivery to efficiently use of techniques in the
business process. In addition, the human resources part provides a depth understanding about
the importance of owners and employees together with explaining the implementation of
growth strategy in business process. Finally, discuss the financial feasibility where revenue of
project and finance sources is discussed, which can be significant for organization to operate
its business and maximize the profit in an efficient manner.

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Table of Contents
Executive Summary...................................................................................................................2
Introduction................................................................................................................................3
Business Model Canvas.............................................................................................................3
Feasibility analysis.....................................................................................................................5
Market Possibility...................................................................................................................5
Industry analysis.................................................................................................................5
Bargaining Power of buyers...............................................................................................6
Bargaining Power of Suppliers...........................................................................................7
Substitutes...........................................................................................................................7
Threat of new entrants........................................................................................................7
Revelry among competitors................................................................................................7
Technical feasibility...............................................................................................................8
Technology Development...................................................................................................8
Required Materials..............................................................................................................8
Manufacture, Trades and Delivery.....................................................................................9
Laws and Regulation..........................................................................................................9
Ethical Issues......................................................................................................................9
Changes in the Technology...............................................................................................10
Financial Feasibility.............................................................................................................10
Financing Source..............................................................................................................11
Human Resource Feasibility.................................................................................................11
Owners..............................................................................................................................12
Employees.........................................................................................................................12
Growth Strategy................................................................................................................13
References................................................................................................................................14
Appendix:1...............................................................................................................................16
Appendix: 2..............................................................................................................................17
Table 1: Income Statement.......................................................................................................11
Table 2: P&L Account.............................................................................................................12
Chart 1: Industry analysis...........................................................................................................7
Chart 2: Porter’s five force model..............................................................................................8

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Introduction
This report presents a business plan for starting a new business in Melbourne, Australia. A
large number of people who are located in Melbourne prefer to have organic food. Therefore,
this business plan is relied on to introduce an organic restaurant in Melbourne. At the same
time, it can also be said that an organic restaurant is known as” Fresh Biological Food”. The
main reason behind the selection of organic restaurant is to existence of a large number of
health conscious people. In addition, on behalf of current scenario, people are busy in their
daily life where they need a quality product to maintain health in long-term. Therefore, they
give preference to have healthy and quality products rather than quantity products (Ahlstrom
and Ding, 2014).
The following points demonstrate key characteristics of” Fresh Biological Food”.
 Many varieties of organic foods and energy drinks options.
 Employees are well trained and skilled.
 Comfortable and friendly environment
 Fresh Food in less time
The mission of Fresh Biological Food is “to regularly grow by innovation and keenness to
quality together with producing unexpected food practices”. Along with this, the vision of
this restaurant is to endorse an enthusiastic lifestyle. Similarly, the objective of the restaurant
is to provide both fresh and organic food to a customer in one place with affordable cost. The
sign of this restaurant will be an Eco Green (Dobbs, 2014).
Business Model Canvas
The following table demonstrates the Business Model Canvas for Fresh Biological Food:
Business Model Canvas
Key partners
 Green markets
 Suppliers
Key Activities
 Establishes a
robust
Value Propositions
 Simply and
rationalize the
Customer
Relationships
 Make a
Customer
Segments
 Res

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 Excess
management
firms
relationship
with the
potential
consumer.
 Biological
excess
consulting
 Web
development
 Market
survey and
spread the
awareness
 Develop
Brand
comprising
procedure for
this restaurant
 Decline in the
cost of excess
management
 Obtain the
specified
customers
who more
care to
atmosphere by
awareness and
branding
positive
image of
brand
 Reductio
n in the
cost of
product
and
services
taur
ants
in
Mel
bou
rne
Cost Structure
 App
development
 Promotional
campaign and
marketing
 Estimated cost
for consultant
Key Resources
 Restaurant
comprising
consultant
 Make a
robust
relationship
with excess
management
organization
 Funding
Minimum Viable
Product (MVP)
 Eco Green
Channels
 Using
direct
marketi
ng
 Green
Markets
 Online
marketi
ng or
web
marketi
ng
Revenue
Structure
 Pro
vid
e a
sub
scri
ptio
n
opp
ortu
niti
es
for
on-
goi
ng
hel
ps
and
bra
ndi
ng
 The
upfr
ont
cost
for
the
fina
le
to
fina
l

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pro
ced
ure.
Feasibility analysis
The feasibility analyses will be significant for an organization due to evaluating the market,
techniques, customers, and finance for enhancing the growth of company in upcoming period
(Zucchella, et al., 2016). The following components indicate factors of feasibility analysis:
Market Possibility
The analysis of market and finance has a major role to successfully start any new business in
new place. It demonstrates the possibility of market issues to start business effectively. It is a
significant component for entrepreneurs because it supports to make effective decision
together with estimating a specified amount that will be required in the business process.
Industry analysis
The following chart indicates an actual situation of industry in Australia:
Chart 1: Industry analysis
(Source: Autio, et al., 2015)
Referring to the last five years financial report found that the organic food restaurants has
grown-up robustly due to enhancing health conscious customers within the Australia. Over
the last five years, revenue of industry is estimated to grow by 17.4% in 2016-2017. At the

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same time, revenue estimate to obtain $919.2 million during 2016-17, which is grown by
7.2% as compared to the last year. On behalf of research addressed that Australia is the place,
which is known for the largest organic country in the world because it covers more than 23.0
million hectares. At the same time, the employment rate is 7.427, which is higher rate means
its positive impact on the growth of the economy in a significant manner (Autio, et al., 2015).
At the same time, it can be said that Porter’s five force model is used to analyze the actual
situation of Australian food industry in a significant manner. The following chart indicates
Porter’s five force model for organic food
Chart 2: Porter’s five force model
(Source: Bae, et al., 2014)
Bargaining Power of Buyers
The bargaining power of buyer within organic industry is quite high due to having many
organic products and services options in Australia. Buyers have more knowledge regarding

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products, therefore, they concentrate on the quality of product rather than price. At the same
time, buyers have also higher switching cost due to availably of more options in the market.
Additionally, it can be said that entrepreneur will focus on attracting customers by making a
positive image and makes a strong relationship with customers for significantly starting and
retain the business in Australia.
Bargaining Power of Suppliers
The bargaining power of suppliers is low because of available a large number of substitute
products in the marketplace. At the same time, suppliers make a strong relationship with
customers due to enhancing the growth and profitability of the company in long-term.
Moreover, the supplier offers their products at low cost with higher quantities, which could
be supportive to makes an effective and long-term relationship with potential customers (Bae,
et al., 2014).
Substitutes
The higher availability of substitutes can create the issue for the organization, therefore, they
have needed to control the switching cost of buyers by making a positive relationship with
them. At the same time, an organization has also needed to market survey regarding the price
of substitute product and then makes price decision due to attracting a large number of
customers in long term (ebb, et al., 2014).
Threat of new entrants
The threat of new entrants is higher because entrance cost is not high, which enhances the
probability of new entrants in the Australia. At the same time, the organic industry has
rapidly grown together with quite a barrier, which also increases the possibility of the new
entrance with in the marketplace. So, the organization has needed to keep in the mind
regarding such kinds of activities before entering the Australian market (Baum, et al., 2014).

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Revelry among competitors
In the organic food industry, rivalry among market players is high because of having a large
number of existing competitors in the Australia. At the same time, a large number of existing
competitors can enhance competition level, which can increase the probability of failure in
marketplace. So, an organization has needed to focus on weaker area of competitors and
replace such area to make a unique image in market together with enhancing the market share
in long-term (Bruni, et al., 2014).
Technical feasibility
In a new business, technical feasibility is needed to evaluate the new plan for successful
implementation. It might be considered in each activity of entrepreneur for the purpose of
determining the positivity and negativity of the planned plans and acts. From the analysis of
techniques probability, entrepreneurs can be able to operate its business in the appropriate
direction.
Technology Development
Technology supports organization to accomplish the specified goal in a specified time. At the
same time, technology is an imperative part of the restaurant due to effectively run in long-
term. The technology is vital equipment, which is essential to run the business such as
microwave machine and it is generally used in by the restaurants. The “Fresh Biological
Food” will also use EFTPOS due to making easy process of payment to their customers
Urbano, et al., 2013).
It will incorporate touching base payment way wherein consumers would require knocking
their credit or debit card on the payment tool. Consequently, the cash will be automatically
taken by their accounts.
In addition, another option that is required to focus is that the Fresh Biological Food can
apply the NFC (Near Field Communication) method to attract customers in long-term. It is a

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significant payment way that can be applied to the smartphones and the specified amount will
be taken by the organization from the account of users (Burrows, 2015).
Required Materials
The required materials for Fresh Biological Food are land, furniture, techniques, skilled
employees, and electrical connection. Others are raw materials and water connection to
successfully operate the business. The Fresh Biological Food will be needed to the high
quality of organic food materials, but the materials are buying at the reasonable cost from the
market.
Manufacturer, Trades, and Delivery
The whole process of business is significant for the organization because it directly affects
the performance of venture in long term. Therefore, an entrepreneur has previously decided
that which manufacturing process will be followed for the business together with identifying
the ways of delivery and trades of goods and services significantly. Additionally, it can be
said that once a food is made with in the restaurant from the request of consumers, the trades
and delivery of product will take place in the restaurant (Carland, et al., 2015).
Laws and Regulation
In case any person starts new ventures then they are needed to follow some significant laws
to securely operate a business. Firstly, the Fresh Biological Food has needed to take venture
license to the local board and informed the appropriate consultant. Workers will be needed to
ensure accurate training before beginning to business activity. At the same time, Australian
government has enforced to the food organization to train the employees regarding food
safety (Tidd, et al., 2015). Hence, the Fresh Biological Food would make a plan regarding
the employees to use recreational sports facility to effectively work with organization in long-
term. Moreover, it is compulsory that the Fresh Biological Food has a Food Safety Manager
who get the appropriate training and authorization together with they are registered to do
work in the restaurant (Drucker, 2014).

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Ethical Issues
Ethics plays a significant role in an organization, therefore, it has needed to do any business
activity in an ethical manner. At the same time, before the starting of business in specified
place entrepreneur can remind about some significant factors such as environment,
children’s, local farmers, and communities. Since, such components directly affect the
performance of the organization in long-term (Storey, 2016). At the same time, an
organization cannot purchase any raw material from those organizations, which have done
their business activities by children. An organization can adopt the local farmers to fulfill the
need of raw material and offer appropriate amount to farmers. It can be supportive for the
organization for performing the business activities in an efficient manner (Fayolle, et al.,
2015).
Changes in the Technology
Changes in the technology are significant for any kind of business. Australian premium
organic food restaurants have used mobile approach so as to attract and occupy the first-class
consumers. The potential customers have attracted by sending a message about discounts, and
coupons for organic food on daily basis. It could make a positive relation with specified
customers significantly.
Financial Feasibility
Referred to appendix 1, the early startup will be $25570 at the same time the
equipment/capital would be $89070. Referred to appendix 2, $316500 will be estimated
during 2017while $525800 and $283103 for remaining two years. At the same time, it is
analyzed the value is enhanced continuously (Kirzner, 2015).
Table 1: Income Statement

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Table 2: P&L Account
Financing Source
Finance is the blood of any business, which cannot be performing in the absence of money.
Therefore, it can be said that the Fresh Biological Food if initial phase of financing.
Therefore, they can use some significant kinds of sources to collect the finance such as equity
fund and tread fund. The equity fund is collected by the fund of owners along with this it can
be said that owners can collect the money from their friends and family members to
successfully invest into the business. Additionally, from the application of trade credit, an

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entrepreneur is able to collect the resources or goods without make a payment to specified
dealer together with excluding the interest. Therefore, it can be said that such kinds of
funding sources can be effective for efficiently run the business in long-term (Kuratko,
2016).
Human Resource Feasibility
The workforce feasibility could be determined as a number of workers capital and incomes
which will be incorporated into the business process. Therefore, it is significant for an
organization to provide a right job to right people at right time within the working place.
Since, it could directly influence the growth and financial performance of the business. The
following factors are considered in the human resource feasibility:
Owners
As this trade turns into organic food making, it is significant for each member of the team
that they aware of the basic practical skills. The Fresh Biological Food is a partnership
business, where three people are incorporate to start this venture. Therefore, each member has
a need to training regarding making organic food in a significant manner. I have depth
knowledge regarding business operation and other team members are expert in Tourism&
Hospitality and Management and Accounting. So, we exchange the information regarding
each sector due to operating business in an effective manner (Levie, et al., 2014).
Employees
The employees play a significant role in any kind of business because they are a person who
makes a robust brand image in the marketplace together with making effective consumer
experience. In addition, each member will be required at all movements due to successfully
accomplish the task of an organization or business in a significant manner. Each member has
a different role in the restaurant where one can handle the order of customers similarly
remaining members will be making food for customers. At the same time, it can be said that

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the role of employees are not certain it will change as per the situation. Additionally, With the
purpose of recruit workers, marketing or advertisement will be sent around the nearest
university campus together with posting the recruitment information on organization website.
Subsequently, individuals can inform their interest by sending email, resume, and in the
restaurant. The owners of the restaurant can select the eligible candidates at appropriate
compensation by using the interview method. The selected employees will stay on this post
until 3 months; afterward they will be permanent to perform the activities in an organization.
The organization can also use some significant policies to retain the employees in long-term.
The policies could be related to compensation, health and safety, personal issues, and
holidays. It can keep the employees to work with the organization in long-run (McMullen, et
al., 2013).
Growth Strategy
The “Fresh Biological Food” will be used the two significant growth strategies that
incorporate Food product expansion and expansion of the market. Product expansion is
significant to enhance the sales and profit of company through continuing to trade in the
existing marketplace. Therefore, the Fresh Biological Food will launch some different kinds
of organic product in their restaurants such as organic rice, organic soup, and butter milk. At
the same time, such products are significant to enhance the growth of the organization in
long-term. In contrast, market expansion is also effective to introduce the existing products
and services in the new market to enhance the growth and profitability of an organization in a
significant manner (Ratten, 2014).
At the same time, the market expansion will be also supportive to enhance the market share
in long-term. By application of growth strategy, the Fresh Biological Food would be capable
to enlarge the venture into different sectors around the specified place. Consequently, it can
be supportive to generate more jobs and enhance the image of the brand. In the beginning of

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any business, quality is necessary to retain in the marketplace, therefore, the organization has
needed to maintain and manage the quality of goods and services. At the same time, an
organization can execute the quality control approach and create an accessible management
model to direct business operation significantly. In addition to this, an organization will also
use the managerial approach to overcome the future employee hiring issues in an efficient
way (O'Connor 2013).

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References
Ahlstrom, D., & Ding, Z. (2014). Entrepreneurship in China: an overview. International
Small Business Journal, 32(6), pp. 610-618.
Autio, E., & Fu, K. (2015). Economic and political institutions and entry into formal and
informal entrepreneurship. Asia Pacific Journal of Management, 32(1), pp. 67-94.
Bae, T. J., Qian, S., Miao, C., & Fiet, J. O. (2014). The relationship between
entrepreneurship education and entrepreneurial intentions: A meta‐analytic
review. Entrepreneurship theory and practice, 38(2), pp. 217-254.
Baum, J. R., Frese, M., & Baron, R. A. (Eds.). (2014). The psychology of
entrepreneurship. USA: Psychology Press.
Bruni, A., Gherardi, S., & Poggio, B. (2014). Gender and entrepreneurship: An
ethnographic approach. UK: Routledge.
Burrows, R. (Ed.). (2015). Deciphering the Enterprise Culture (Routledge Revivals):
Entrepreneurship, Petty Capitalism and the Restructuring of Britain. UK: Routledge.
Carland, J. C., Carland, J. W., & Stewart, W. H. (2015). Seeing what's not there: The
enigma of entrepreneurship. Journal of small business strategy, 7(1), pp. 1-20.
Drucker, P. (2014). Innovation and entrepreneurship. UK: Routledge.
E. Dobbs, M. (2014). Guidelines for applying Porter's five forces framework: a set of
industry analysis templates. Competitiveness Review, 24(1), pp. 32-45.
Fayolle, A., & Gailly, B. (2015). The impact of entrepreneurship education on
entrepreneurial attitudes and intention: Hysteresis and persistence. Journal of Small
Business Management, 53(1), pp. 75-93.
Kirzner, I. M. (2015). Competition and entrepreneurship. USA: University of Chicago
press.

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Kuratko, D. F. (2016). Entrepreneurship: Theory, process, and practice. USA: Cengage
Learning.
Levie, J., Autio, E., Acs, Z., & Hart, M. (2014). Global entrepreneurship and institutions:
an introduction. Small business economics, 42(3), pp. 437-444.
McMullen, J. S., & Dimov, D. (2013). Time and the entrepreneurial journey: The
problems and promise of studying entrepreneurship as a process. Journal of
Management Studies, 50(8), pp.1481-1512.
O'Connor, A. (2013). A conceptual framework for entrepreneurship education policy:
Meeting government and economic purposes. Journal of Business Venturing, 28(4),
pp. 546-563.
Ratten, V. (2014). Future research directions for collective entrepreneurship in
developing countries: a small and medium-sized enterprise perspective. International
Journal of Entrepreneurship and Small Business, 22(2), pp. 266-274.
Storey, D. J. (Ed.). (2016). Entrepreneurship and new firm. UK: Routledge.
Tidd, J., & Bessant, J. (2015). Innovation and entrepreneurship. USA: Wiley.
Urbano, D., & Guerrero, M. (2013). Entrepreneurial universities: Socioeconomic impacts
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foundations and practices. USA: Springer.

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Appendix:1
Initial start-up expenses
Cost
($)
EQUIPMENT/CAPITAL
COSTS
Cost
($)
business Registrations Business purchase cost 0
Restaurent name 40 Franchise cost 0
Business License 800 Initial Start-up capital 70000
Firm Permits 900 Plant & equipment
Area names 50 Automobiles 15000
Trade mark 150 Computer equipment 1500
Automobile registration 600 Software 300
Membership expenses 0 Mobiles 30
Accountant cost 1500 Fax eqipments 40
Advocate cost 1500 Security 200
Rent advance 100 Office machinery
Electricity, gas, water cost 1000 Furniture 1100
Mobile connection charge 50 Shop fittings 900
Charge on Internet connection 30
charge to make Computer software 300
Training and development 100
Per day salary 3200
Raw materials 7000
charges for Insurance 800
Building
Automobile 1200
Public obligation 1100
Professional insurance 700
Product obligation 900
Employees compensation 400
Assets of Business 900
Revenue of Business 900
Printing 900
Stationery & office supplies 50
Marketing & advertising 400
Total Initial start-up expences 25570
Total equipment/capital
costs 89070

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Appendix: 2
PROFIT & LOSS 2017 2018 2019
Sales 400000 420000 444852
COGS (cost of goods sold) (124000) (120600) -475225
Additional
Gross profit/net sales -84000 -299400 -30373
Cost
Accountant charges 18000 12600 13230
Advocate cost 22500 23000 25000
Rent advance 1200 1400 1600
Electricity, gas, water cost 12000 14000 16000
Mobile connection charge 6000 8000 10000
Charge on Internet connection 36000 37000 39000
charge to make Computer software 3600 4600 5100
Training and development 1200 1400 1800
Per day salary 38400 40000 41000
Raw materials 84000 85000 86000
charges for Insurance 9600 12000 14000
Total expenses 232500 226400 252730
NET PROFIT (Net Income) 316500 525800 283103