Business Plan Poster

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Business Plan Poster

Mission: To satisfy all our customers fashion needs
Vision: to gain customer loyalty by diversifying and making the fashion
business more inclusive.
Business objectives:
 To offer high quality and affordable fashion products
 To gain market leadership in fashion industry
 To offer quality fashion products for every race, nationality and age group
SWOT analysis
Strengths Weaknesses
 The business firms can
attract consumers by
providing diverse product
range for different race,
nationality and age group.
 The firm can become
market leader by providing
high quality affordable
fashion products.
 The high investment required for
production high quality fashion
products requires high investment and
increases risk of the entrepreneurial
venture.
 The company does not have
established brand image which is
essential for gaining success in the
fashion industry.
Opportunities Threats
 The firm has the opportunity
to form loyal consumer base
producing high quality
products,
 The company has the
opportunity to increase profit
margins by using automation
technology.
 The intense competition of the
fashion industry is threat to the
progress of Fashion Maybe.
 The swiftly changing
preferences and trends in the
fashion industry are threat to
the company and changes in
fashion trend affect sale off
the product line of the firm.
Target Market
The STP analysis is an effective tool in determining the target market of
business firms. This analytical tool helps business firms identify the most
profitable audience for the products of the firm and understanding positioning of
the product range to grab the attention of the consumer segment.
Segmentation
The first consumer segment for the fashion company Fashion Maybe is
based on the income level of the consumers.