Business Plan Poster

This business plan poster provides an overview of the components of a business plan, including the vision, goals, SWOT analysis, market understanding, investment opportunities, and more. It focuses on Premier Red Plum Jam, a company that produces high-quality jam made from natural ingredients.

Business Plan Poster

Table of Contents
Business Plan...................................................................................................................................3
What business is including its vision, goals and objectives...................................................3
Background and Expertise......................................................................................................3
SWOT Analysis......................................................................................................................3
Understanding of Market........................................................................................................4
Investment needed and market opportunities.........................................................................5
REFERENCES................................................................................................................................6

Business Plan
Business plan is an idea that provides a guidance and direction to Organisation to run the
business effectively.
What business is including its vision, goals and objectives
The Business plan provides a direction in which company has to move in order to achieve
success in Market. The Chosen business organisation is Premier Red Plum Jam, it is a company
that offers red plum jam which is prepared from natural ingredients and spread on bread slice.
The Firm produces the jam with fewer additives ingredients with good quality that attracts the
customers to buy the product. Premier Red Plum Jam is a unique business that shows traditional
utilisation and company also ensures that the food must be prepared with great quality with no
complaints from customers (Piovesan, Schmitz and Hersch, 2016). The Tag line of the
Organisation is Finger Licking type of Sweetness. The Mission of Premier Red Plum Jam is to
produce great quality of Jam that attracts maximum customers. The Vision of Company is to win
the heart of customers Worldwide. The main goals and objective of Brand is to create a strong
market presence in Worldwide and reach to maximum number of people by offering great
quality of Red Plum Jam.
Background and Expertise
The Background and expertise of brand is that the company is operating its business since
long by creating awareness among customers related to the benefit of red plum jam so that they
can increase the confidence of people to use the product and give their feedback and response.
The Organisation is also focusing on its management by adopting best management practices in
order to improve the performance and growth of Brand (Harris, 2019). Premier Red Plum Jam is
looking for employees that can contribute their best efforts in making business goals achievable
and produce their ideas to increase the market presence. The Brand is known for producing
quality product that helps in grabbing the attention of customers.
SWOT Analysis
Strength of Premier Red Plum Jam is that they produce high quality jam for their
customers so that they cannot raise the complaints and issues related to the product. The
Organisation is also implementing best management practices in order to work efficiently and
effectively. The Firm keeps a regular check in its farm and ensure that the employees work with

proper safety without harming the health customers (Richmond, Bowyer and Vuong, 2019). The
Manager ensures that employees have wear the safety gadgets and complete their work by
warning masks, hand gloves and other equipments.
Weakness of the company is that the company has to focus more on increasing its market
presence and attract large number of people towards red plum jam. The other weakness of brand
is that they have to adopt the latest technologies in order to improve its production process and
increase the sale of Red Plum Jam.
Opportunities which can be grab by Premier Red Plum Jam is that they can expand their
business sin New Market through which they get access of new customers and new market
which helps in increasing sale and profitability of business. The Other opportunity which helps
in improving the growth rate of Organisation is adopting latest technology in order to attract
more and more customers towards the product.
Threats which can be faced by Organisation is heavy competition, they run their business
in New York there are three more competitors that deals with the same product. So, less
competitors create a huge competition between the company due to which it becomes difficult to
attract more and more customers towards the product.
Understanding of Market
Target Market: The target market of Organisation is people of different age with different
gender in New York. They don’t target particular group or segment, the main purpose of
organisation is to sell the jam to large number of audience that helps in increasing the
profitability and sale of business (Peters, 2019). The Company ensures that the need and demand
of customers must be fulfilled; they also produce red plum jam according to the taste and
preference of customers in order to satisfy them.
Competition: In New York, there are three competitors in Market that deals with similar product
it is necessary for an organisation to focus on producing innovative and creative ideas to produce
the jam so that they can compete with its competitors and sustain in Market for long run.
Marketing plan: The Marketing plan contains the description of product, price, place and
promotion. The product which is offered by Organisation is Red Plum Jam which is made up of
natural ingredient. The price of the product is not so high it can be easily affordable by the
audiences. The place where company deals is New York which is known for innovation and

technology. The Firm has to focus on promotional tools and techniques through which they can
reach to large customers and provide information of their product. .
Investment needed and market opportunities
The Investment requires for implementing promotional tools and technique in order to
increase the reach and attract maximum people is high. It requires a huge investment to increase
the market presence of product that helps in developing large customer base and increase the
growth and sale of Organisation. For running the business in successful manner it requires a huge
investment and resources through which firm can enhance its growth and accomplish the
business goals and objectives. The Market opportunity which must be grab by company is to
diversify their business in new market that helps in increasing the sale and growth. Through
targeting new market, organisation can get access of new customers and market due to which
they can enhance their profitability margin (Hood, 2021). The Other opportunity which helps in
incising the customer edge is implementing the new and latest technology in its business unit that
helps in enhancing the production process and provide innovative ideas to sell the product to
customers. These opportunities can make the business successful and attract more and more
people towards the brand through which the mission and vision of Organisation get
accomplished.

REFERENCES
Books and Journals
Harris, T., 2019. How do you write a business plan?. In Start-up (pp. 119-126). Springer, Cham.
Hood, S. B., 2021. Jam, Jelly and Marmalade: A Global History. Reaktion Books.
Peters, K., 2019. Technology of fruits and vegetable processing.
Piovesan, D., Schmitz, A. and Hersch, K. E., 2016, October. Using external business plan
competitions to drive innovation and effective cross-disciplinary collaboration. In 2016
IEEE Frontiers in Education Conference (FIE) (pp. 1-4). IEEE.
Richmond, R., Bowyer, M. and Vuong, Q., 2019. Australian native fruits: Potential uses as
functional food ingredients. Journal of Functional Foods. 62. p.103547.