Business Plan for Moving Library: Market Analysis, Pricing Strategies, and Financial Requirements

Business Plan

Executive Summary
Business plan is the effective way by which development is organizational planning is
done. Evaluation of macro environment has been done in this report with the analysis of market
competition has also been done in the report by which product pricing has to be established.

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Business details............................................................................................................................4
Macro-Environmental..................................................................................................................4
Market & Industry analysis.........................................................................................................5
Competitor analysis-....................................................................................................................6
Marketing & Pricing strategies....................................................................................................7
Operation Plan.............................................................................................................................8
SWOT Analysis...........................................................................................................................9
Financial Requirements...............................................................................................................9
CONCLUSION..............................................................................................................................13
REFERENCES................................................................................................................................1

INTRODUCTION
Business plan is the strategic way of managing organizational operations in such a way
that the company is able to evaluate the different factors which makes a direct impact on its
working capabilities. Development of business plan for Moving libraries is done in this report
with the proper evaluation of several factors.
MAIN BODY
Business details
The proposed business plan is to establish a business of moving library in which library
facilities will be made transportable through which facilities can be transported to desired
locations of customers by which high level of customer satisfaction can be achieved because
customer needs of reading books in peace can be fulfilled. Since portable library services are
provided to customer because of which the name of the organization will be “Library on wheels”
by which customers can have the comforts of reading a book at their doorways and have pleasure
of reading. Customers can make appointments with the company through the technological
advancements like mobile applications and services can be made available to their doorways and
with customers can also utilize services through online digital soft-copies by which they can
achieve remote access to books for a limited time segment. Since portable services are provided
because of which high number of employee workforce is required by which organizational
services can be provided to as many customers as possible by which high sales can be achieved.
Macro-Environmental
Political-
Due to the current time of COVID-19 governments all across the globe have to
implement total lockdown because of which organizational services have to face limitations and
also at the same time it will reduce customer's engagement with the company (Home, 2018).
Economical-
Due to the negative impact of COVID-19 many customers have to lost their jobs because
of which low pricing has to be established organizational services because of which high
customer engagement can be achieved by which high brand awareness and sale increment can
also be achieved.
Social-