Business Plan for 7 Spice Restaurants

Business plan

Table of Contents
INTRODUCTION ..........................................................................................................................1
SWOT analysis:..........................................................................................................................2
Evaluation of the external environment .....................................................................................4
Porter's five forces model:...........................................................................................................6
Segmentation, targeting and positioning.....................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business plan refers to to a formal documentation that consist the methods how to attain
goal and the time frame that is need to accomplishment of set goal. Every company make
business plan before implementing any strategies (Kanakulya and Jinzhao, 2017) . The present
report is based on 7 spice restaurants, headquartered in Birmingham, United Kingdom. The
present report includes discussion about SWOT, PESTLE, porters five forces models and STP
approach in order to analyse the internal and external factors which can affects the function and
operation of company.
1

SWOT analysis:
It is a strategic framework that is used by an organisation for determining the strength,
weakness along with opportunity and threat related to the business or project planning. With the
help of this entities of business unit will able to make effective marketing strategies for the
accomplishment of organisational goal. This mainly focusses on analysing internal factors which
may affects the future performance of business unit. In context of 7-spices, an analysis of SWOT
is as follows:
Strength Weakness
 The biggest strength of 7-spices is that
this is well known and established
brand at marketplace across globally.
 They have 720 in a bottle of sauce
which allows one consumers to buy
that bottle, they can store that and can
use for longer period of time.
 They use natural ingredients for
manufacturing of Sauces that give then
strength to attract more peoples towards
their products.
 The shelf life of 7-spices is five years
this permits the goods to be widely
distributed with constant rotations.
 They have 85O firm throughout world
which has royal warrant, and permits
them to supply sauces to England
queen Elizabeth II
 The advertising in depended on word of
mouth promotion this is because there
budget is not appropriate to introduce
new product with the help of other
promotional activity.
 When they introduces new products of
hot and spicy products that limits those
who are willing to buy some new
products.
 They posses limited number of product
for the distribution which affects their
market shares (Koc and Bozdag, 2017).
Opportunity Threat
 7-spices possess opportunity to
expansed it business in other segments
or flavour of speciality sauces. They
Large growing market for hot sauces is the
biggest threat of 7-spices. Many other players
at marketplace are able to influence consumers