Introduction to Business - Assessment 1 Group Presentation

Introduction to Business

Table of Content
 Introduction
 Overview of business
 Market Analysis
 Marketing and Sales Plan
 Conclusion
 Reference

Introduction
 The business environment is dynamic and keeps on changing. It is important to
conduct proper research and grab best opportunity that would help to run the
business in proper manner.
 This presentation is based on a business plan to convince the investors. The
product and services offered by the business and the use of theories is done to
start the business properly.

Overview of business
 The business will be a clothing brand. Name of the store will be “Quality Threads”
 It is analysed that partnership is better than sole proprietorship. The various benefits of
partnership over other forms of business are as follows:
 Better decision making can be done with the involvement of more partners. It is seen that risk
is also shared among the different business partners and there is pool of resources that assist
the partners to work in an effective manner.

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 Quality Threads will serve trendy and quality clothes
specially for women. They will provide casual, formal and
party wear clothes for women in every season.
 There will be both physical stores and online delivery of
products available.
 The problem that is solved by the “Quality Threads” is to
provide trends clothes that have quality materials being
used.

Porter's five forces
 Threat of new entry
 Bargaining power of suppliers
 Bargaining power of buyers
 Threat of substitute
 Competitive rivalry