Business Plan Report .

Business plan 1
BUSINESS PLAN REPORT
By (Name)
Course
Professor’s Name
City
Date

Business plan 2
EXECUTIVE SUMARRY
Many businesses that have turned out successful started with a simple business idea. In the
process of setting up a business, a business idea is considered as the very first milestone. A
business idea is a notion, that one can use to gain financially, that mostly revolves around a
service or a product that can be exchanged for money. A document describing the new idea is
called a business plan. It explains further about its services or products, its leadership and
staffing, and any other information that is considered important to their targeted market.

Business plan 3
Table of Contents
Table of Contents.............................................................................................................................3
INTRODUCTION...........................................................................................................................4
BUSSINESS DETAIL.....................................................................................................................4
ECONOMIC OVERVIEW..............................................................................................................5
MARKET AND INDUSTRY ANALYSIS.....................................................................................5
COMPETITOR ANALYSIS...........................................................................................................6
MARKETING AND PRICING STRATEGY.................................................................................7
OPERATIONS PLAN.....................................................................................................................8
SWOT ANALYSIS.........................................................................................................................8
FINANCIAL REQUIREMENTS..................................................................................................10
CONCLUSION..............................................................................................................................11
References......................................................................................................................................12

Business plan 4
INTRODUCTION
In our context below, we shall discuss more about the business plan and how the business will
run and its financial requirements. We shall also get to know who the competitors in the business
are, why they are selling more and what opportunities we have as a new business. Also we shall
try foreseeing the possible changes in the future and find ways by which we can survive through
the changes and still have the business going on well.
BUSSINESS DETAIL
In some organizations, employees are not offered food, those that offer do not offer the
employees’ choices. Having this in mind, Allo food will help solve this problem. This will be
possible by ensuring that customers get the food of their which will be delivered to their location.
Since it is clear that food offered in companies does not consider peoples taste, the target market
is definitely high (McKenzie 2015, p43). This means that the value gained from the service will
be a great one if their needs are fully met. Since Allo food will be a newly established company
in London, the idea is to start off with a manageable geographical area. With time the business
will grow and take over other uncovered areas with an intention to reach out to more individuals
in London. The food application delivers ordered food to the location of the customer in London.
It keeps into consideration the customer’s preferences, what they order is what we deliver. The
service offered by the food application works positively if well used by the customers. This is
because whenever a customer orders food it is delivered to them within an hour. Since the food
prices do not include transport costs, the service is relatively cheap ensuring that every customer
enjoys the service. In addition, the application allows the customers to pay for the service after
delivery and they can use their cards. This minimizes the chances of fraud associated with online
services.