Business Plan Assignment - RUSH

Added on - 11 Jan 2021

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BUSINESS PLAN - RUSH
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Background..................................................................................................................................1Vision and mission.......................................................................................................................1Objectives....................................................................................................................................1Business concept..........................................................................................................................2Product and services....................................................................................................................2SWOT analysis............................................................................................................................2MARKETING PLAN......................................................................................................................3Marketing mix..............................................................................................................................3Target market...............................................................................................................................5Competitor advantages.................................................................................................................5OPERATING PLAN.......................................................................................................................5Organisational structure...............................................................................................................5Consumer Relationship management..........................................................................................7Feasibility plan.................................................................................................................................7Budgeted cash flow statement.....................................................................................................7CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
INTRODUCTIONRush is a mobile application which is being planned by the professionals of Rush brand to be launched in market. It will haveaccessibility of proper consumer information with adequate confidentiality and management of operations. in the present report therewill be discussion based on business plan for the Rush application inLondon, UK. There will be analysis on the consumer needs,strength of business as well as operating culture of firm in initiating the plan and organising the operations. There will be assessmentof feasibility plan which in turn will be useful to address the cost implied in business activities.BackgroundThe operating features of Ruch mobile application is for replacing various android and IOS application with one convenientapplication which is consist of various features. There has will platform for individual in relation with making payment of receivingpayments, tendency to detect the GPS signal to verify the consumer location(McKenzie, 2017). Along with this, there will be variousfeatures and services which are being planned by the professionals of Rush to be implement in the application which will enhance thelife style of consumers.Vision and missionRush have been planning to make adequate implications and starting the operations which will meet the goals at the right time.The main vision is for developing the operational efficiency of the rush application which will cover maximum area as well as havethe large number of buyer(Hacklin, Björkdahl and Wallin, 2018). There can be rating of various person which are enrolled in theproduct and services. the motive is for expanding the business world wide and being the most convenient application amongconsumers which will replace various irrelevant and big size applications.ObjectivesTo identify the opportunities in technical market segmentation for Rush application.To ascertain the growth opportunities for entity in terms of developing the operational efficiency in the market.To determine the current market needs, trends and consumer expectations relevant with mobile application.1
To suggest effective changes which will help the business in attaining the better market response and growth.Business conceptIt has been planned by the professionals that they will launch this mobile application initially at UK. Analysing the consumersrequirements and expectation will be helpful to the professionals in developing the additional features in application. It has beenconsidered that the confidentiality of information and data base of consumer will be under higher cyber securities(Díaz-Díaz, Muñozand Pérez-González, 2017). There will be regular audit of the application through server operators on which they will detect theproblems and resolve it to prevent any crime.Product and servicesTo improve the sales growth in the business by considering effective rise in the operational practices which will be attentive andhelpful for making appropriate changes in business operations. It has been estimated by the professionals at Rush that, business willhave higher appreciation and market growth as it will replace the other applications(Zhu, So and Hudson, 2017). The accessibility ofapplication will be based on GPS network on which the location of the user will easily be tracked. It any person causing mischiefactivities on which immediate action will be taken and will be excluded from the site. There will be cancellation of transaction if thereis any fraud and unlawful activity seen in such transactional activity.SWOT analysisStrength:Rush mobile application has the strength of managing the operational requirements of the firm withcontext to satisfy the consumers. This application is capable of delivering the make-up and massageservices for male and female clients at their residents.Weaknesses:This is weak in tracking the exact location and details of an individual. Sometimes it lacks in analysingthe orders and requirements of the people.Opportunities:The convenience of this application will help consumers in having better services in the limited timeperiod. Along with this, this is a reformative concept which will be more attractive to buyers.Threat:There are chances of having challenges through rivalries as they tends to theft the concept. Along with2
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