Business Plan Assignment - RUSH Application

BUSINESS PLAN - RUSH

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Background..................................................................................................................................1
Vision and mission.......................................................................................................................1
Objectives....................................................................................................................................1
Business concept..........................................................................................................................2
Product and services....................................................................................................................2
SWOT analysis............................................................................................................................2
MARKETING PLAN......................................................................................................................3
Marketing mix..............................................................................................................................3
Target market...............................................................................................................................5
Competitor advantages.................................................................................................................5
OPERATING PLAN.......................................................................................................................5
Organisational structure...............................................................................................................5
Consumer Relationship management..........................................................................................7
Feasibility plan.................................................................................................................................7
Budgeted cash flow statement.....................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Rush is a mobile application which is being planned by the professionals of Rush brand to be launched in market. It will have
accessibility of proper consumer information with adequate confidentiality and management of operations. in the present report there
will be discussion based on business plan for the Rush application in London, UK. There will be analysis on the consumer needs,
strength of business as well as operating culture of firm in initiating the plan and organising the operations. There will be assessment
of feasibility plan which in turn will be useful to address the cost implied in business activities.
Background
The operating features of Ruch mobile application is for replacing various android and IOS application with one convenient
application which is consist of various features. There has will platform for individual in relation with making payment of receiving
payments, tendency to detect the GPS signal to verify the consumer location (McKenzie, 2017). Along with this, there will be various
features and services which are being planned by the professionals of Rush to be implement in the application which will enhance the
life style of consumers.
Vision and mission
Rush have been planning to make adequate implications and starting the operations which will meet the goals at the right time.
The main vision is for developing the operational efficiency of the rush application which will cover maximum area as well as have
the large number of buyer (Hacklin, Björkdahl and Wallin, 2018). There can be rating of various person which are enrolled in the
product and services. the motive is for expanding the business world wide and being the most convenient application among
consumers which will replace various irrelevant and big size applications.
Objectives
 To identify the opportunities in technical market segmentation for Rush application.
 To ascertain the growth opportunities for entity in terms of developing the operational efficiency in the market.
 To determine the current market needs, trends and consumer expectations relevant with mobile application.
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 To suggest effective changes which will help the business in attaining the better market response and growth.
Business concept
It has been planned by the professionals that they will launch this mobile application initially at UK. Analysing the consumers
requirements and expectation will be helpful to the professionals in developing the additional features in application. It has been
considered that the confidentiality of information and data base of consumer will be under higher cyber securities (Díaz-Díaz, Muñoz
and Pérez-González, 2017). There will be regular audit of the application through server operators on which they will detect the
problems and resolve it to prevent any crime.
Product and services
To improve the sales growth in the business by considering effective rise in the operational practices which will be attentive and
helpful for making appropriate changes in business operations. It has been estimated by the professionals at Rush that, business will
have higher appreciation and market growth as it will replace the other applications (Zhu, So and Hudson, 2017). The accessibility of
application will be based on GPS network on which the location of the user will easily be tracked. It any person causing mischief
activities on which immediate action will be taken and will be excluded from the site. There will be cancellation of transaction if there
is any fraud and unlawful activity seen in such transactional activity.
SWOT analysis
Strength: Rush mobile application has the strength of managing the operational requirements of the firm with
context to satisfy the consumers. This application is capable of delivering the make-up and massage
services for male and female clients at their residents.
Weaknesses: This is weak in tracking the exact location and details of an individual. Sometimes it lacks in analysing
the orders and requirements of the people.
Opportunities: The convenience of this application will help consumers in having better services in the limited time
period. Along with this, this is a reformative concept which will be more attractive to buyers.
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