Sales Management Module BM3150 SLIIT Faculty of Business
Added on 2021-05-28
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Business PlanSales Management ModuleBM3150SLIIT – Faculty of BusinessDepartment of Business Management/ BBA (Honors) Specializing in Marketing ManagementFaculty of Business1 | P a g e
Submission of Individual Assignment1.Course: BBA (Hons) Specializing in Marketing Management2.Student Name and BM number- P.M.K Weerasekera 3.Year: 03 4.Semester: 015.Module Code: BM31501.Module Name: Sales Management 2.Lecturer-in-charge: Prof Dr.Nagalingam Nagendrakumar3.Title of assignment: Business Plan4.Submission Date- 12thof April 20202 | P a g e
Grocery Mart Lanka 3 | P a g eMaheshini Weerasekera CEOGrocery Mart LankaAddress- Grocery Mart Lanka143/D,Sooriya Mawatha, KoswattaWebsite-www.Grocerymart.lkEmail-Grocerymartlk@yahoo.comTel- 011 255 8965
Table of ContentsAcknowledgement.........................................................................................................5ExecutiveSummary.............................................................................................................6Company description..............................................................................................7Market analysis.................................................................................................8-11Market segmentation..............................................................................................Market research findings.........................................................................................Organisation and Management...........................................................................12-14Service ............................................................................................................15Marketing and Sales.........................................................................................16-18Funding Request.............................................................................................19-21Financial Projections.................................................................................................Profit and loss account.......................................................................................22Balance sheet...................................................................................................234 | P a g e
AcknowledgementI would like to express my special thanks to our Sales management lecturer ProfDr.Nagalingam Nagendrakumar who allowed me to do an assignment regarding Businessplan .This gave me much more particle knowledge about this module. Therefore I wouldable to deeply explore the module.Secondly, I would like to express my gratitude for my batch mates who gave their bigsupport to finish this assignment. Finally, I would like to express my thanks to the peoplewho supported me directly and indirectly to finish this assignment.5 | P a g e
Executive SummaryGrocery mart Lanka is an unpaid app which has around 20 registered grocery stores aroundBattaramulla, Koswatta and Pelawatta that will provide users to order groceries through asmartphone or a tablet that will also be involved drive-through system and home delivery service.Grocery mart Lanka will retail a wide range of durable goods and non – durable goods at affordableprices from different brands. We will take part in retailing general lines of nourishment items,including vegetables, poultry and fish, canned and solidified nourishment s , new leafy foods,different dairy products and essential grocery products.The main benefit of this app is even when users are not at home they can place the order fromwherever they are and it provides the drive-through system which helps the customers to selecttheir favourite and most convenient grocery shop and they can provide a convenient date and timeto collect their order from the selected grocery store. The app is connected to register 20 grocery shops in the region and we are placing counter assistantfor each grocery shops who will be representing our company and he/she will be collecting theinformation of the orders through the app and they will pack the orders and send it to the drive-through counter. Customers can collect their orders during the selected time and the paymentshould do online or if they are using the home delivery option they can select the cash/card ondelivery method. Our motive is to promote the online grocery shopping and the drive-throughsystem to the customers since it's a new concept for Sri Lanka and this system will save the time ofthe customers.6 | P a g e
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