Business Plan for Bake and Love Bakery

Business plan

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................6

INTRODUCTION
Business plan is defined as a description in the form of a written document which involve
what necessary plans to be made and how it should be done. There are different elements which
are considered in formulating a business plan and these are an executive summary, products and
services which they will offer, market analysis, a marketing strategy and setting up a budget
according to which further plans are initiated(Ohlhausen and Langen,2021). The below report
includes type of business and its name, what kind of products they offer, porters five forces
model, target audience, advantages of buying such products, mission, competitors and why
business is better than its competitors. It also includes how customers get to know about specific
business, how customers gets encouraged, amount of capital needed , necessary plan for doing
promotion and how business will operate its products and services. The below report is based on
Bake and Love which is located in South Ealing area.
MAIN BODY
Types of business and name: -
The type of business is a bakery business and its name is Bake and Love.
Products and services offered:-
The company will offer products like sandwiches, cakes, pizza and it also offers home
delivery services.
Porter's five forces model: -
It is a method which is used in analysing overall competition. There are five forces which
are included in this model and these are threat of new entrants, threat of substitute products,
bargaining power of suppliers, bargaining power of buyers and competitive rivalry. The porter's
model in context with Bake and Love is been explained as below:- Threat of new entrants: - It means that when any company enters in the market it affects
the company marketing position as their competition will get increased. In context with
company the threat of new entrants were low as their economy of scale was low. Threat of substitute products: - It is defined as other products can be used in place of
company products. In terms of business, there are many competitors who deal in bakery
products which affects them in a major way and it creates a threat to them. Bargaining power of suppliers: - In this case it is determined that how easy suppliers
power is that they can increase their prices because there are very less suppliers in the