Business Plan | Strategic Outline Program (SOP)

Running head: BUSINESS PLAN
TEMPLATE 1: STRATEGIC OUTLINE PROGRAMME (SOP)
Name of the student
Name of the university
Author Note:

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BUSINESS PLAN
1. Executive summary
Please provide a concise and comprehensive overview of the SOP’s content, key conclusions and principal
recommendations.
2. Purpose:
Ari would be a sole proprietor firm which would provide marketing consultancy services to firms. The firm would be based in London.
The purpose of the firm would be providing accurate consultancy services to its clients in the area of marketing which in turn would enable them
to market their products profitably in the market so as to generate earn profits. The purpose of Ari would be value creation for its clients. The
SOP of the firm would cover the following aspects:
 Ari would collaborate with the clients to facilitate strong marketing strategies aligned with the market. The firm in order to ensure that
the consultancy advices it provides to clients are aligned with the market, would take into account macroeconomic analysis of the United
Kingdom. The firm would form legitimate budgets based on the requirements of the clients and charge them justifiably.
 Ari would identify the cost which carrying out particular marketing consultancy orders would attract based on the deliverables. For
example, extensive and high end marketing projects would attract highet costs compared to the small scale marketing projects. Again,
projects with urgent deadlines would attract higher costs compared to their counterparts with longer deadlines.

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BUSINESS PLAN
 Ari besides providing marketing consultancy services, would also provide its clients with advisory services on investments in order to
support their marketing projects. For example, high-end marketing projects require immense investments. Ari would provide advices on
how firms can invest in the different markets like commodities and share market to support these marketing projects.
 Ari would also facilitate speedy production of subsequent products which may be related to the project under question. The consultancy
would charge additional prices for taking up allied projects.
 The initial investment of Ari would be £25000 as mentioned in the case study. The colleague of the owner would be the first investor and
invest £20000. Hence, the total initial investment of the firm would be £45000.

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BUSINESS PLAN
3. Strategic case
3.1 Organisation overview:
Figure 1. A screenshot of the city of London
(Source: London.gov.uk. 2020)