Business Plan for PCP Farm Service Pty Ltd

Business plan
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BUSINESS OVERVIEW
PCP FARM SERVICE PTY LTD
PCP FARM SERVICE PTY LTD was founded in 15th Aug 2017. The business
started its operations in May 2018 and operates by taking contracts of picking and
packing services (includes picking and packing of farm commodities such as chilly,
capsicum, mango and tomato) from its contractor Brackley Staff Services Pty Ltd. In
addition, the ability of the organization to have experienced and well-known key
personnel assisted it to have a good working relationship with its contractor Brackley
Staff Services Pty Ltd. The company is located in Bowen which is very convenient in
terms of availability of labour.
LOCATION OVERVIEW
Bowen location
Bowen town is located in the Whitsunday Region on the Eastern coast of
Queensland, Australia. The town lies at 20 degrees south of equator, halfway between
Mackay and Townsville towns. In addition, from Brisbane to the Bowen town is
approximately 700 miles which is equivalent to 1130 kilometers. The location is also well
known by its surrounding landmarks that include Abbot Point coal shipping port and the
town of Merinda. During the census of 2016, the town recorded a population of 10,377
with 9.2% being Aboriginal and Torres Strait Islander and 72 percent being Australians.
The town depends on various economic activities such as mining, the travel industry,
fishing and agribusiness. The wet tropical climate and fertile soils make the location ideal
for a growing variety of crops such as rockmelons (including watermelons and sweet
melons), tomatoes and capsicums (such as ringer peppers). In comparison to the nearby

town, the town is a bit drier due to the effects of rain shadow that are produced by
Gloucester Island. As a result of the town’s latitude, there is a pleasant breeze from trade
winds and the warmest month of the year is January with a maximum temperature of
31°C (88°F). The coolest month is July with temperatures lowering to 25 °C (77 °F) and
an average overnight minimum of 13 °C (57 °F).
Farm Area, Bowen
The Bowen agricultural sector is very important to the surrounding community
because it provides benefits of national, state and local scale. The natural benefits of
Bowen agricultural farm include tropical climate, fertile soil and location that support the
long establishment of vegetable and fruit industry, integrated and extensive transport and
logistics supplying markets in both global and national levels.
THE COMPANY
PCP FARM SERVICE PTY LTD is operated by the sole manager and director
Polat Cakar who has many years of experience as a farm manager and a director. In
addition, the business plans to retain employees in order to maintain effective operations.
In 2017, the company was incorporated with ASIC. The property was leased from 2018
with employees being hired to pack and pick the farm produce.
Vision Statement
The organizational vision is “to provide clients with skilled staffing, consulting
and training solutions in a timely and efficient manner”. The mission of the company is
to “To handle clients with responsiveness and accountability, as if it were recruiting and