Business Plan for Style n' Smiles Salon in Dubai, UAE

This business plan details the strategy for Style n' Smiles, a full-service beauty salon located in Dubai. It includes an executive summary outlining the salon's mission to provide quality services in a friendly environment. The plan covers key success factors like location and reputation, and offers a wide range of products and services. It details start-up expenses, funding, and financial projections, including sales forecasts and milestones. The marketing strategy focuses on customer satisfaction and referrals. The plan also addresses management, personnel, and important financial assumptions, aiming to provide a comprehensive overview of the salon's operations and potential for success. The salon aims to provide services like hair, nails, and skincare, and will be managed in a creative and innovative way to maximize customer satisfaction and employee satisfaction.

Running Head: BUSINESS PLAN 0
Business Plan

BUSINESS PLAN 1
Executive Summary
Style n’ smile is a beauty salon that provides all the salon services by satisfying its customer
through quality services, friendly environment in lower prices. In addition to this, it will also
establish a fair, friendly, as well as innovative environment by keeping in mind the ideas, hard
work and diversity.
The mission of the salon is to supply those products and services that will help in relaxing the
mind of customer’s as well physical appearance at the same time. Besides this, the motive of
salon is to provide the trending services. After taking the time of six month, salon is able to find
the good location. After finding this, it is right time to start the new venture. The dream of owner
to start the salon in future by serving as high profession has h the dream true by opening this
salon.
Mohamed, who is co-owner with Ahmed worked in a well-known and renowned salon which is
on larger scale in Dubai, UAE. Due to working for last two year, Mohamed has good contact
with various clients. It is also known for the dedication and hard work. Mohamed as well as hard
working team of beauticians has made the venture successful. In future, the salon is expecting
the growth by connecting with new clients as well as by getting the support of beauticians.
Therefore, in order to achieve this objective, salon is going the seek the loan for financing.
Further, the loan will be paid through cash flows of the business backed by the experience,
characters as well as guarantees.

BUSINESS PLAN 2
1.1 key of success
The reasons of success of business is as follows-
1. Environment- ensuring the customers great service with relaxing and positive
environment at salon. It also ensures the professional service to its customers.
2. Location- Salon is located at the easy accessible location for the customers.
3. Reputation- Due to its best services by the staff and reputation of owner, it is achieving
great success.
4. Wide variety of products and services- Offering the customers wide range of services in
affordable prices.
Company Summary
Style n’ Smiles offers the wide range of products as well as services related to beauty. It also
provides the nail and skin services, improvement in hair quality besides proving the best beauty
products. Style n’ smile believes that its commitment in providing wider range of services at best
location is the reason that keeps it apart from the competitors. The salon will be located in Dubai
mall which will include the 1,540 square feet of space. It has chosen the best location in the
Dubai which is one of the busiest mall. In addition to this, it is accessible across almost part of
town.

BUSINESS PLAN 3
2.1 Start-up summary
After the research of too many months for purchasing of salon, owner decided to initiate the idea
of salon in ground. For this, start-up capital will be used in improving the condition, purchasing
the equipment of salon as well as for design. The leasehold improvement was estimated
approximately AED119, 06000, and the cost for equipment will cost approximately AED99, 360.
In addition, the owner will also invest the cash of AED840 at starting.

BUSINESS PLAN 4
Start-up Expenses
Rent deposit AED 6,687
Other AED 0
TOTAL START-UP EXPENSES AED 6,687
Start-up Assets
Cash Required AED 1,840
Other Current Assets AED 2,208
Long-term Assets AED 218,960
TOTAL ASSETS AED 223,008
Total Requirements AED 229,695
START-UP FUNDING
Start-up Expenses to Fund AED 6,687
Start-up Assets to Fund AED 223,008
TOTAL FUNDING REQUIRED AED 229,695
Assets
Non-cash Assets from Start-up AED 221,168
Cash Requirements from Start-up AED 1,840
Additional Cash Raised AED 0
Cash Balance on Starting Date AED 1,840
TOTAL ASSETS AED 223,008
Liabilities and Capital
Liabilities
Current Borrowing AED 0
Long-term Liabilities AED 227,854
Accounts Payable (Outstanding Bills) AED 0
Other Current Liabilities (interest-free) AED 0
TOTAL LIABILITIES AED 227,854
Capital
Planned Investment
Owner AED 1,840

BUSINESS PLAN 5
Investor AED 0
Additional Investment Requirement AED 0
TOTAL PLANNED INVESTMENT AED 1,840
Loss at Start-up (Start-up Expenses) (AED 6,687)
TOTAL CAPITAL (AED 4,846)
TOTAL CAPITAL AND LIABILITIES AED 223,008
Total Funding AED 229,695
Products and Services
Style n’ smiles offers the wide arrange of products and services that includes the:
 Hair- In this, it will provide the cutting, colors, perms, shampoo, relaxer, conditioning,
reconstructing, curling as well as waving.
 Nails-in this, it includes polish, pedicure, manicures and sculptured mails.
 Skin care- it includes the Body waxing, European facials as well as massage.

BUSINESS PLAN 6

BUSINESS PLAN 7
Strategy and implementation summary
Innovative services, better customer service and friendly environment at salon is
necessary for implementing the business plan.
4.1 Competitive edge
In order to set the salon apart from other salons who only offers some of the products and
services, it has decided to offer the wider range of products and services. Due to the experience
of Mohamed in other salon, it interpreted that clients remain frustrated due to availing of one
service from other and other service from another. They have to go to one salon for nail and
other salon for hair. Therefore, Style n’ smiles has decided to offer all the services at one place
so that customer feel delighted.
There are several other salons like our salon but they are situated in high income areas of Dubai.
We are not aiming to compete with those. The desire is only to offer those services to customers
who cannot afford to avail those luxury service. For fulfilling’s this aim, our environment of
salon will be so much relaxing. In addition to this, soft drinks will be offered to the clients.
Televisions will also be there in the salon in the waiting area.
4.2 Marketing strategy
Style n’ smiles salon marketing mix is too simple. It is just satisfying the customers by using best
marketing tools. It is simple whenever any client will leave the business by satisfaction, it will
definitely recommend it to everyone by our quality. Most of the clients are the referrals from our
current clients.
There is no such advertising campaign. We have done lot of research and it is founded that word
of mouth is the best method to so publicity of the business. However, we will offer some special
offers in a week. In addition, we will also give the discount to those clients who will approach
clients. A lottery system is also planned in which we will offer a trip. For getting lottery, client
will offer a client and we will put a card in a box in the name of each client person will bring. In
this way, there will be more chances of lottery if they will bring more clients.

BUSINESS PLAN 8
4.3 Sales forecasting
The charts and tables that are presented below will show our projected sales. We are expecting to
increase the flow of income in the upcoming three years due to its quality services. Some
revenues are also expected in the second year. We do not list any direct cost for services. As the
service cost are already tracked in the regular monthly expenses.

BUSINESS PLAN 9
SALES FORECAST
YEAR 1 YEAR 2 YEAR 3
Sales
Owner AED 182,528 AED 209,907 AED 241,761
Stylist #1 AED 182,528 AED 209,907 AED 241,761
Barber #1 AED 61,824 AED 71,097 AED 81,762
Stylist #2 AED 83,904 AED 94,288 AED 108,431
Stylist #3 AED 0 AED 80,960 AED 88,320
Nails and massage AED 66,240 AED 73,600 AED 80,960
Product sales AED 35,328 AED 36,800 AED 40,480
TOTAL SALES AED 612,352 AED 776,560 AED 883,108
Direct Cost of Sales Year 1 Year 2 Year 3
Product Costs AED 15,897 AED 15,824 AED 16,192
Other AED 0 AED 0 AED 0
Subtotal Direct Cost of Sales AED 15,897 AED 15,824 AED 16,192
4.4 Milestones
Charts and tables of milestones show the specific detail regarding all the program activities that
will take place in the whole year. Each activity has its starting date, manager, ending date as well
as allocated budget. After the completion of the activity, proper check will be done regarding the
completion of work.

BUSINESS PLAN 10
MILESTONES
Milestone Start Date End Date Budget Manager Department
Sample Milestones 1/4/2018 1/4/2018 AED 0 AHMED Department
Finish Business Plan 8/20/2018 9/19/2018 AED 368 MONA Boss
Acquire Financing 8/30/2018 10/19/2018 AED 736 ZAHRAA Legumes
Ah HA! Event 9/9/2019 9/14/2018 AED 220 MARYAIM Bosses
Ah Merde Alors!
Event
10/9/2018 10/14/2018 AED 920 MARYA Marketer
Grande Opening 10/19/2018 10/24/2018 AED 1840 MOHAMED Nobs
Marketing Program
Starts
9/19/2018 10/14/2018 AED 3680 GAWAHER Marketers
Plan vs. Actual
Review
2/14/2019 2/21/2019 AED 0 VALLERY Planner
First Break-even
Month
6/18/2019 7/18/2019 AED 0 ALLAN Sales
Hire Employees 5/17/2019 6/16/2019 AED 552 ASHRAF HRM
Upgrade Business
Plan Pro
8/5/2019 8/7/2019 AED 368 AMONA Bossies
Totals AED 8,685

BUSINESS PLAN 11
Management summary
Style n’ Smiles salon will be managed and systematized in very innovative as well as creative
way in order to maximize the customer’s satisfaction. In addition, it uses innovative fashion to
creative such working climate which also economically satisfy the employees.
Training is also an important element in the salon. Various training programs are conducted to
improve the skills of employees on regular basis. When the business grows, company will offer
the various benefits and packages of vacations and health for each one.
5.1 Personnel Plan
It includes the receptionist who will politely handle the customers as well as take the payment of
services and products they avail. There will be one barber, five to six stylists for hair, one
facialist, one nail technician, and one or two massage therapist. Among all, receptionist work
will be to contact the customers and it is something commission based work based on the
revenue that salon will get. The future plan is to hire the shampoo technician whenever the
business will grow.
In the initial year, assumptions are of a barber, three hair stylist, part time facial, nail and
massage technician till the business get a high reputation for attracting others to work in salon.
PERSONNEL PLAN
YEAR 1 YEAR 2 YEAR 3
Owner (Stylist) AED 88,320 AED 92,000 AED 95,680
Receptionist AED 52,992 AED 55,642 AED 58,424
Shampoo Tech AED 29,440 AED 45,632 AED 47,840
TOTAL PEOPLE 3 3 3
Total Payroll AED 170,752 AED 193,274 AED 201,944
Financial plan