Cafe Shine Business Plan
Added on 2020-04-07
7 Pages1056 Words42 Views
Business Development
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BUSINESS PLAN1
TABLE OF CONTENTSExecutive Summary.........................................................................................................................3Overview of business ideas and goals.........................................................................................3Summary of marketing................................................................................................................3Summary of operations................................................................................................................3Summary of Finances..................................................................................................................3Background of business...................................................................................................................3Description of business................................................................................................................3Business Strategy.........................................................................................................................3Financials Needs..............................................................................................................................4Amount of Funding......................................................................................................................4Reason to take funding................................................................................................................5Funding Sources..........................................................................................................................5Implementation Timetable...............................................................................................................5Concluding statement......................................................................................................................5References........................................................................................................................................72
EXECUTIVE SUMMARYOverview of business ideas and goalsCafé Shine is determined to become a daily necessity for all the local coffee addicts andnon vegetarian cravers by being a place which people will need to escape daily stress of life. Itaims to become a comfortable place for people to meet friends, enjoy entertainment and readbooks.Summary of marketingThe most important element of the element of the marketing strategy of Café Shine willbe to deliver the quality products. All the products of café should sell by word of mouth bythemselves. Company will distribute brochure in the local schools and colleges so that they canvisit. Also, initially discount of 20% will also be offered to all first time customers.Summary of operationsProper license will be taken in order to start a business in Australia so that no claims canbe done. Other than that the business will be located at Hyde Park, Sydney, Australia. Thelogistics for the regular operations will be directly procured from local wholesalers and suppliers.All the suppliers will be informed regarding the requirements of material on the weekly basis. Summary of FinancesTotal of $170,000 will be required to start the She Café and for that $70,000 will be usedfrom personal savings and rest amount will be taken from bank for 3 years at the interest of 8%pa.BACKGROUND OF BUSINESSDescription of businessShine café will be built upon the success stories of various Australian casual dining andcoffeehouses venues. The Café will have its store near the Hyde Park Sydney and will provideaccessible and affordable coffee and burgers, especially chicken avocado sandwich and southernburgers. The Café aims to establish itself as a ‘destination’ of choice to many residents that livenear Hyde Park as well as for numerous out of town visitors. Business StrategyFormat of Shine Café will be simple as it will have lounge type layout with a stage forentertainment. There will be tables for people to sit inside as well as outside of café. Branding3
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