Game Jam Restaurant Business Plan

This project is a comprehensive business plan for Game Jam Restaurant, a restaurant concept based on popular video games. It covers various aspects of setting up a successful business, including market research, ethical considerations, equality and diversity compliance, and financial planning. The plan provides a detailed analysis of the target market, competitive landscape, and operational strategies.

Business Plan

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
Setting up a small business plan .................................................................................................1
TASK 2 ...........................................................................................................................................3
Conduct market research which develop the business ................................................................3
TASK 3 ...........................................................................................................................................5
Discuss about ethical dilemma.....................................................................................................5
TASK 4 ...........................................................................................................................................6
Equality and diversity law ..........................................................................................................6
Rights for new employees............................................................................................................7
TASK 5 ...........................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Business plan is a written document which describes how a business can operate and
achieve its organisational goal. It involves all strategies and plans which are needed to achieve
corporation goal. In this report chosen organisation is Game Jam restaurant which provides foods
facility to the consumers who visit the restaurant. The aim of this report is to develop small
business plan to accomplish organisational objectives. This report covers the following topics
such as: business plan, purpose, identity, values, market research to develop business and ethical
dilemma faced by the company. Apart from this it also discusses about equality & diversity law
and rights of new employees.
TASK 1
Setting up a small business plan
Business plan helps the organisation to establish and implement its business idea so that
company can accomplish its goal and objectives effectively. It is defines in written document
which assist the company to take necessary steps so that it can fulfil its targets and aim.
Business plan and name : Game Jam Restaurant is a restaurant which provides the
facility of food and beverage to its consumers. The theme of restaurant would be on the basis of
different popular games such as : Fifa, PUBG and counter strike. This unique interior of
restaurant can attract the persons to visit the restaurant.
Location and industry
It belongs to hospitality industry and it is located at London, Bartley road. Game Jam
Restaurant has different types of menus such as : Main menu, brunch menu, desert menu, festive
menu, Sunday menu, daily special menu, gluten free menu etc.
Target consumers :
The targets consumers of the organisation is the age group between 10 to 40 years of
persons because children's and youngsters like to take food in restaurant which is based on game
themes and it attract the consumers to visit the restaurant. It also provides the facilities of rest
room to the guest so that they feel relaxed. The name of restaurant is attractive and its interior is
also unique which attract the persons to visit the restaurant (Feenstra, 2014).
Business model :
1

Restaurant follows the canvas business model in its organisation. This model is a graphic
representation of a numbers of variables that shows the values of an organisation. The business
model canvas can be developed as a strategy tool for the development of a new organisation.
Key Partners
It includes
suppliers such as :
 Raw
material
suppliers
 Social
media
channel
partners
Key Activities
 Inventory
managem
ent.
 Pricing
and
selling
goods.
 Ensuring
quality
products.
Key Resources
 Employee
s.
 Suppliers.
 Inventory.
Value
Proposition
 Sell
variety of
traditional
products.
 Combo
offers.
 Fast
delivery.
 Open till 2
am.
 Game
base
restaurant
theme.
Consumer
Relationship
 Accessible
consumers
service
through
phone ,
email.
 Customiza
tion foods
as per
needs.
 Self
service.
Channels
 Social
media
which
involves
Facebook,
snapchart
etc.
Purchase :
Wholesale stores
and online.
Consumer
Segments
 Age group
of 10 to 40
years of
persons.
 Young
profession
als.
 Married
couples
with
children's.

Cost Structure
 Acquire
assets-
Revenue Streams
 Earn money through food and beverage
2

5000
pound.
 Labour-
700
pound.
 Rent and
leasing-
1500
pound.
Logo of organisation
Game Jam Restaurant create values to promote its business on the basis of following
things such as follows:
Social: Social value is created when resources, inputs, process or policies are combined
to generate improvements in the lives of individuals or society as a whole. Game Jam Restaurant
has social concern so that it protect the interest of persons who lives in society and it provides
quality products which does not harm the health of persons. It emphasis to satisfy the needs and
wants of persons and it shows the social concern of enterprise while operating its business
(Thébaud, 2015).
Environmental: It is important for an organisation to emphasis the environmental values
and it is the responsibility of company to protect the natural resources such as air, water etc.
Game Jam Restaurant does not pollute water and air which help it to improve its goodwill in the
market which help it promotion of its business. Organisation follow the standards of
environmental law and all employees perform their roles and responsibility in that manner so that
3

environment does not get affected. FSSAI, food safety and standards act can be follow in order
to provide quality and fresh products. Organisation can follow the environmental protection act
1990 in order to protect the environment.
TASK 2
Conduct market research which develop the business
To conduct a market research is important for an organisation so that it can know the
preferences, likes, dislikes, culture and habits of consumers so that company can develop its
product on the basis of these factors.
Primary research:
Primary research is that research which is used by researcher to collect data directly from
the respondents rather than depending upon any other indirect source. It involves telephonic and
face to face interview, online survey, observation etc. (Shelton, 2017).Game Jam Restaurant has
conducted primary research to know the views and preferences of persons about the products and
services of restaurant and the questionnaire involves following things such as:
Questionnaire:
1. Do you like to eat food in restaurants?
A ) Yes
B ) No
2. Do you like game theme in the restaurant ?
A ) Yes
B ) No
3. What improvements are required in Game Jam Restaurant ?
A ) Quality products
B ) Fast service delivery
C ) Menu engineering
Secondary research : Secondary research is that type of research that has already conducted by
a person or organisation. It involves internet, articles, newspaper, books, magazines etc. Game
Jam Restaurant conduct the secondary research so that it can know the food habits, taste,
preferences of consumers in that location where organisation wants to establish its business.
4

Quantitative research : Quantitative research refers to the use of sampling techniques whose
findings can be analysed numerically and it provide help to the researcher to estimates future
events or quantities. Game Jam Restaurant does this research to know the growth of its
restaurant in future
5

Illustration 1: Total turnover of Restaurants in UK
(Source: Total turnover of UK restaurants. 2018.)
Qualitative research: Qualitative research has conducted to gain an understanding of
underlying reasons, opinions etc. It helps to provide the insights into the specific problem which
help the researcher to find the opportunities or salutations of a particular problem. Game Jam
Restaurant has conducted this research so that it can know about the competitors in hospitality
industry which help the organisation to take necessary steps to beat the competition. It helps to
develops the insights that what improvements are essential so that organisation can sustain for a
long time in the market.
Market research provides help the restaurants to know the recent market trends and likes
and dislikes of persons (Jones and Penaluna, 2013).
TASK 3
Discuss about ethical dilemma
Ethical dilemma refers to a situation when an individual has to select one alternative from
the various alternatives so that problem can be resolve. It is not easy for an organisation to select
one alternative from different alternatives which create the situation of dilemma in front of an
individual to which one it should select so that better results can get and company can get the
advantage from it.
6

Case
As per the case company has started new business and it is thinking that it can take help
of an organisation who can promote their website at a discounted rate. But it has been seen that
organisation treats their employees badly and involves in discrimination, bullying and
harassment activities. So there is a situation of ethical dilemma has arises in front of company
that it should take help of that organisation or not because if it take help of that organisation than
brand image can be negatively affected and staffs also get demotivated. So company should not
take help of that corporation. It emphasis the social values and it does not want to harm it as a
result its reputation can be enhanced among society that organisation treats it employees well and
does not involve in discrimination and harassment activities.
For example, Lotus Leisure Ltd has a business of rental and travel agreements. As
organisation starts its business than there was a dilemma in front of organisation that it should
purchase own vehicle by paying full payment or it can buy vehicle on the basis of instalments. It
should take insurance or not. In that case its manager takes the decision that organisation should
purchase its own vehicle by paying full payment so that it does not pay the interest on the
instalments. It shows the smart thinking of manager of company. Manager has decided that
insurance should be taken so that uncertainty can be avoided. (Ward, 2016).
Conclusion :
Lotus Leisure Ltd starts its new business so it is important to save cost as much as
possible. Its manger solves the situation of dilemma by selecting one alternative that it
organisation should buy vehicle by paying full payment. Manager follow the ethics which is
insurance of vehicle which is needed to buy a vehicle. As per the case there is a dilemma in front
of organisation to deal with the company or not because it is involving in bullying and
harassment activities with its employees. If corporation promotes its business with the help of
that company than its business can be negatively affected. So it is better for the organisation to
does not deal as a result ethical dilemma can be solve. It shows that company also emphasis
towards the social values as a result its reputation and brand image can be enhanced.
7

TASK 4
Equality and diversity law
To follow the equality and diversity law is important for an organisation while selecting
the applicants. It is necessary for a company to maintain and follow this law so that employees
can satisfy and get appropriate wages as per the regulations of law so that rights of employees
can be protected in the organisation. Zero hour contract is mainly for piece work or on call work.
This means : workers are on call to work when organisation needs. In this concept employees are
entitled to get National minimum wage and statutory annual leave as the regular staffs of the
organisation. Zero hour workers are not time bound means they do not have to come at office as
regular employees and they can leave organisation when work has been completed. Equality and
diversity law has introduced by UK government to protect the employment rights of the workers.
According to this law :
 Organisation can not make differentiation on the opportunities such as promotion.
 On the basis of wages and salary discrimination is not allowed (Fernández-Guerrero and
Simón-Moya, 2012).
 On the basis of working hours and employee’s discrimination is not allowed.
It is the responsibility of organisation to protect the interest of employees and provide the safe
working environment so that workers can work effectively and protect the health of staffs.
Game Jam Restaurant can comply the equality and diversity law by providing the same
benefits and facilities to the employees so that their interest can be protected. Organisation can
provide same employment opportunities and salary to the staffs. On the basis of caste and gender
it does not differentiate. Provide the same chances of promotion and incentives. Provide safe
working environment and working place to the staffs. Working hour would be same for the all
employees who work in the restaurant. To follow the employment rules and regulations so that
interest of workers can be protected. It helps the organisation to satisfy the needs and wants of
employees as a result employee turnover can be minimize (McKeever, 2016).
8

Rights for new employees
Game Jam Restaurant provide the various facilities and benefits to its employees and
protect the rights of employees so that they feel comfortable and their needs and wants can be
satisfied. Organisation protect the rights of new employees and workers have various rights in
the restaurant such as:
 Right to get wages as per the employment contract.
 Right to get healthy and safe working place in the organisation so that employees can
effectively perform their roles and duties.
 Right to be free from retaliation for filing a claim or complaint against an employer.
 Rights to get equal chances of promotion and incentives.
So it protects the rights of new employees so that they do not feel that organisation is
doing discrimination among the workers. It helps to satisfy the needs and wants of staffs as a
result employee turnover can be minimize in the organisation.
TASK 5
Assets liabilities gains and expenses
Assets: Assets are those which help to generate income for an organisation. It involves
plant, machinery, building etc. Assets of Game Jam Restaurant are as follows: Furniture,
equipment and tools which are used to prepare foods, premises etc.
Liabilities: Liabilities refers as legal financial debts which can arise during the business
operation. Liabilities are the burden for an organisation and Game Jam Restaurant has following
liabilities such as: payment to suppliers, loans, outstanding expenses etc.
Expenses: Expenses for Game Jam Restaurant are: expense incurred to buy raw material,
payment to wages to the employees, cost of maintenance in the restaurant etc.
Gain: Game Jam Restaurant has source of revenue from the income which it is earning
buy selling its food products and it is gain for the organisation (Burns and Dewhurst, 2016).
Budget to avoid cash flow problems: To avoid cash flow problems there will be preset time
for debtors as it can help the organisation to maintain cash flow at optimum level. The bad debts
will be written off as soon as possible in order to avoid cash flows issues. The payment to
supplier will also be made on the time so that company do not face any cash problems. :
Particulars Amount ( GBP)
9

Cost incurred to acquire tools and equipment
for preparing foods
5000
Cost to hire employees 2000
Cost incurred to buy raw material 3000
Cost incurred to pay rent for building 4000
Cost incurred in interior designing and
furniture
6000
Total 20000
CONCLUSION
From the following report, it has been concluded that it is essential for an organisation to
make effective business plan so that it can survive for a long time in the market and earn
maximum profits. By conducting research Game Jam Restaurant can know the taste, preference
and food habits of consumers. Equality and diversity law help the company to follow the
compliances related to employment. Budget provides help to the corporation to control
unnecessary expenses.
10

REFERENCES
Books and Journals
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
International Higher Education.
Feenstra, D., 2014. The Standout Business Plan: Make Irresistible-and Get the Funds You Need
for Your Startup or Growing Business. Journal of Applied Management and
Entrepreneurship. 19(4). p.116.
Fernández-Guerrero, R., Revuelto-Taboada, L. and Simón-Moya, V., 2012. The business plan as
a project: an evaluation of its predictive capability for business success. The Service
Industries Journal. 32(15). pp.2399-2420.
Jones, C. and Penaluna, A., 2013. Moving beyond the business plan in enterprise education.
Education+ Training. 55(8/9). pp.804-814.
McKeever, M., 2016. How to write a business plan. Nolo.
Shelton, H., 2017. The secrets to writing a successful business plan: A pro shares a step-by-step
guide to creating a plan that gets results. Rockville, MD: Summit Valley Press.
Thébaud, S., 2015. Business as plan B: Institutional foundations of gender inequality in
entrepreneurship across 24 industrialized countries. Administrative Science Quarterly.
60(4). pp.671-711.
Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth,
profitability, and family leadership. Springer.
Online
Total turnover of UK restaurants. 2018. [Online]. Available through :
<https://www.hospitalityandcateringnews.com/2013/06/uk-branded-restaurant-market-to-grow-
by-5-6-billion/>