Business Plan Development and Implementation

This assignment provides a comprehensive analysis of the business plan for Coffee at Pearls. It covers key aspects such as forecasting sales, offering discounts for early payments to maintain cash inflow, implementing equality and diversity policies, ensuring ethical conduct, and maintaining cash flow to maximize revenue. The assignment references various books, journals, and online resources, providing a well-rounded understanding of the topic.

BUSINESS PLAN

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................4
TASK 3............................................................................................................................................5
TASK 4............................................................................................................................................6
TASK 5............................................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Business plan is considered as the specific tool and technique for starting and
commencing any business. It basically provides the strategies and plans to carry forward the
business along with making it huge and big success. This report will be carried for developing
and commencing the small business venture of Coffee outlets. Apart from this, this report will
cover the idea generation, business model, name of the business and financial aspects of the
business.
TASK 1
Setting-up of small business is the major critical task. This is why because of efforts, time
& money along with appropriate knowledge and experience is required. Here, business venture
will be start after the identification process of suitable industry, location, target customer and
business model. The complete explanation of each and every elements is as follow:
Industry: For starting-up of business, it is necessary to identify the appropriate industry
in which business will operate (Bell, Bryman and Harley, 2018). In this assessment, Coffee &
beverage industry will be taken here to start the business venture of coffee cafe along with the
entertainment facilities.
Location: This coffee studio will be setup in central part of London city where
customer's market and attraction is high. It is required to know about legal and jurisdictional
obligations to the location.
Target customer: Actual target customer will be taken from age group of 18-25 years.It
is so because youth are the highest consumer of the entire coffee market. Couples and other age
group will be targeted during the next phase of business. There is no specific customer group for
the organic coffee, but still health conscious people's are taken into the consideration. It is
identified that price affordability is the major influencing point of customer in the current
scenario (Brinckmann and Kim, 2015). The customer's will be positioned by using the social
media, digital advertising, pamphlets etc. The management of this coffee cafe will do the brief
research about the nature and reaction towards the coffee usage and their frequency level. The
major challenge will to identify and understand the taste & preference of the coffee.
Business model: The business model of this coffee studio involves funds raising into the
business and its sources, deciding the actual customer base, product information along with

source and phase of the revenue generation. Product of this coffee cafe comprises of different
types of coffee including Brazilian and Ghana based coffee, Irish flavoured coffee & tea along
with herbal and organic coffee. Price affordability is the business focus of this coffee business.
Venture main focus will be value addition to the customer by providing accurate taste and
service satisfaction to the customers.
Name of the business: Coffee at Pearls will taken as name for this business.
The visual identity of the Coffee at Pearls will be its logo. It is because of logo creates
the positive attention and respond of the customer. (Burns and Dewhurst, 2016). E-banner
outside the outlet of this cafe along with the public appearance into the malls and multiplex
markets. In the logo, attraction part will be cartoon of coffee person with hat. Visual identity is
required for this coffee cafe to build positive and reflective image of the brand to the customer's
emotion point. It is important to have value and norms associated with the business.
Creation of value through coffee business is completely focusing on environmental
protection by avoiding and dumping the wastage, social message of togetherness while having
the coffee along with business sustainability. The action taking is that, promoting such values
can be achieved through sustainability of coffee with measures to avoid wastage, which would
damage to environment or infrastructure. As a business venture, Coffee at Pearls will focus on
society & cultural welfare by creating values and norms for people along with diversify their
choice of taste & preferences towards the coffee. Also, the major focus will be given to
environmental protection by eliminating defective material to protecting the human health and
also promoting the business sustainability using accurate and cohesive business work or
practices. It has been noticed that having coffee together create positive environment and
equality among people.
TASK 2
Primary research: It involves collecting data specifically for business using primary data
collection methods. Research related to customer taste & preferences for coffee product will be
conducted (Council, 2016). For this primary research, survey will be conducted to gather the
maximum people over identifying the actual market for coffee business in the London. Here,
survey technique will be used to collect the information to arrive at the valid conclusion to adopt
the strategies for successful implementation and commencement of the Coffee at Pearls.

Secondary research: This kind of research will be used to gather the information from
the newspaper, Journal, internet etc. for accumulating information and knowledge for identifying
and understanding the base of the customer for this coffee business. Brief observation will be
conduct here to know the actual market size of the coffee business along with identify the
potential customer to target for business growth. This type of research will provide actual
data/information of customer of other coffee business to implement strategies for getting the
customer attraction at the higher level.
Quantitative research: In this research, survey will be taken to get actual figures of the
customer available and will be target in the future through analysing their taste & preference
from particular coffee outlets business. This kind of research is focused towards more on
numbers rather that quality, to arrive at the valid conclusion. It provides bulk data/information to
investigator for getting the results over the defined number of people. The major business reason
behind taking survey is bulk quantity of the customer to target and identify the actual market
from their point of view.
Qualitative research: This type of research mainly focusses on quality rather than
quantity. In this type of research, quality is given major priority than quantity, because when
collecting and accumulating actual customer response, it will provide the future business scope
in the future. This kind of research is helpful in getting the quality outcomes, because
information sources are limited and accurate using the published books & journals. Here, for this
business, market in-sighting tool will be used to gather quality data for identifying and knowing
the scope for the coffee business in the United Kingdom. Also, it will help to gather the
knowledge about the competitors already existing into the industry (Thébaud, 2015).
TASK 3
There is an issue of ethical dilemma in this case. The case is about collaborating or not
with a company that discriminates, harasses, and bully their employees. The company should not
collaborate with such a company because this is not right from the ethical way. It creates a
negative effect on the mindset of employees. The company is encouraging equality and societal
development. This can be done only when the company is fulfilling its equality and social
objectives. When business associates with such a company then it will not able to fulfil its social
and cannot promote the equality values. The employees will demotivate and the fear of job
insecurity will come into their mind. This will directly put an adverse effect on the performance

of the organisation. And also it will spoil the image of business in the market. So the
organisation should not associate with such a company. This will increase the dedication of their
employees towards their job and a feeling of job security will co me into the mind of the
employees which directly increase their performance. For instance, a recent case in Belgium and
France of employee discrimination. The discrimination was about dressing styles of employees
as the company had banned religious outfits, including Muslim headscarves (Macaulay, 2018).
The European Court of Justice held that as long as the rules are not applied by the Board there
will not be any discrimination of the employees regarding their dress style. But “neutrality” was
developed in that case as the employees will wear the dress specified by the company. However,
the case has limited application in the UK. It is clearly discussed that company should alert this
website company to behave properly with staff else contract for working together will be void.
There should be fair practices with human, so as to retain their common interest in order to
accomplish the defined goals & targets. In response to this, there should be some legal and strict
punishment to stop harassment, bullying and bad behaviour to the employee of this website. This
could also affect the behaviour and motivation of the employee of this company. Sustainability
in practices must includes proper behaviour & communication among individuals.
TASK 4
Equality and diversity law is necessary for every business to have co-ordination and also
the effective control over the activities of the business. It is important to comply with equality
and diversity law while regulating and selecting the workforce into the Coffee at Pearl. Manager
of this business have implemented their own rules and policies before hiring an appropriate
candidate. They have initiated various right and power for their employees in an organisation.
Right to equality is one of the major aspects which has been implemented by manager which
they can disclosed to the applicants for encouraging their confidence to work ethically and
positively. Selecting the applicant depends on their skills, talent and knowledge to know their
potential and abilities to perform at the job. For comply with equality and diversity law, it is
suitable to discuss the example of Starbucks who have initiated the true example of equality and
diversity practices (McKenzie, 2015). Starbucks have brought into knowledge about various
rights and power to their employee. Such initiative has brought positive culture and behaviour in
the Starbucks. Referring to this, manager of Coffee at pearls can provide freedom to work along
with expressing their own idea and thought into the process of coffee business. In context with

Coffee at pearls, manager needs to implement laws relating to equality and diversity before
hiring two applicants at the zero hour contracts. In the Coffee at Pearls, new employees will get
various rights such as right to speech which says that they should have right to express their own
opinion, idea's and views in regards to their work or business profits. This right would help to
build an employee trust and faith in this organisation. Also, such trust and faith would be come
from co-relate the understanding of each and every employee. New employees will have power
along with right to expression and speech to give them equal status and position in an
organisation. Also, employees will have right to be get informed about any information and
knowledge to their own context or regarding remuneration or pay. This business plan has been
initiated to promote the equality and diversity at the work place and suitability for same into the
coffee at pearls. The generic idea behind this is to generate common interest for being as equal
and open for others.
TASK 5
Coffee at Pearls is currently engaged in the business of servicing the coffee along with
giving environment to their customers. They need to identify their assets, liabilities, expenses
and gains:
1. Liabilities: Coffee at pearls have the nominal liabilities of long term borrowings, term
loans etc. as their non current liabilities and current liabilities namely accounts payable,
bank overdraft, short term borrowings, tax payable etc. as their current liabilities (Ross
and Byrd, 2015).
2. Expenses: Coffee at Pearl have expenses for running their business like staff salaries,
expenses related to buying the raw materials, production of the Coffee etc.
3. Assets: Coffee at Pearls have building, furniture, computer, machinery etc. as their long
term assets and cash, inventories, account receivable, short term investments, prepaid
expenses etc. as their short term assets.
4. Gains: Revenue from customers, interest from investment etc. are some major gains of
the Coffee at pearls.
Cash flow statement of the Coffee at Pearls with initial investment of £20000 is as follows:
Particulars Amount(£)

Receipts from customer 15000
Interest income from investment 5000
Total cash inflows 20000
Staff salaries -4000
Lighting expenses -8000
Material purchase -4000
Music expense -2000
Marketing Expenses -2000
Total cash outflows 20000
Cash flow states about the inflow and outflow of funds. Coffee at Pearls have initial
investment of £20000 for their own business. Following discussion will be taken care to avoid
the cash flow problem is as follows:
Forecasting sales: Coffee at Pearls are required to forecast and record their sales and
control their expenses in accordance with actual sales achieved to maximise revenue & income.
Discounting for early payments: By giving the discount, it would be easier for Coffee at
Pearls to maintain the cash inflow in their outlet to maximise their revenue to enhance the sales
and their business.

CONCLUSION
From the above assessment, it is concluded that business plan plays the necessary role in
developing the business opportunity and venture into the market. It is important to implement the
equality and diversity law for managing the workforce in an organisation. Ethical conduction is
important to survive the business for longer period of time along with ethics and its norms and
regulation. Lastly, it is necessary to maintain the flow of cash into the business to maximise the
revenue of the business and ensure the sustainability.

REFERENCES
Books and Journals
Bell, E., Bryman, A. and Harley, B., 2018. Business research methods. Oxford university
press.
Brinckmann, J. and Kim, S.M., 2015. Why we plan: The impact of nascent entrepreneurs'
cognitive characteristics and human capital on business planning. Strategic
Entrepreneurship Journal. 9(2). pp.153-166.
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
International Higher Education.
Council, N. I. S. C., 2016. Business Plan 2016/17.
Kiznyte, J., Welker, M. and Dechange, A., 2016. Applying project management methods to
the creation of a start-up business plan: the case of Blendlee. PM World Journal, 5(5),
pp.1-24.
Kusumaningrum, I. and Hidayat, H., 2016. Learning Outcomes in Vocational Education: A
Business Plan Development by Production-Based Learning Model
Approach. International Journal of Environmental and Science Education. 11(18).
pp.11917-11930.
Macaulay, S., 2018. Non-contractual relations in business: A preliminary study. In The Law
and Society Canon (pp. 155-167). Routledge.
McKenzie, D., 2015. Identifying and spurring high-growth entrepreneurship: experimental
evidence from a business plan competition. The World Bank.
Ross, L. W. and Byrd, K., 2015. Business Plan Competitions: Start-Up'Idols' and Their
Twenty-First Century Launch Pads.
Thébaud, S., 2015. Business as plan B: Institutional foundations of gender inequality in
entrepreneurship across 24 industrialized countries. Administrative Science Quarterly.
60(4). pp.671-711.
Online
Equality and Diversity Policy, 2018. [Online]. Available through:
<https://www.bl.uk/aboutus/stratpolprog/diversity/equdivpol/>
Business Plans, 2018. [Online]. Available through: <https://www.shopify.com/blog/business-
plan>
The Difference Between Primary and Secondary Research, 2018.[Online]. Available through:
<https://www.thebalancesmb.com/differences-primary-and-secondary-research-2296908>