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Business Plan Assignment - Coffee & Beverage Industry

Added on - 04 Oct 2020

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BUSINESS PLAN
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3TASK 2............................................................................................................................................4TASK 3............................................................................................................................................5TASK 4............................................................................................................................................6TASK 5............................................................................................................................................7CONCLUSION................................................................................................................................9REFERENCES.............................................................................................................................10
INTRODUCTIONBusiness plan is considered as the specific tool and technique for starting andcommencing any business. It basically provides the strategies and plans to carry forward thebusiness along with making it huge and big success. This report will be carried for developingand commencing the small business venture of Coffee outlets. Apart from this, this report willcover the idea generation, business model, name of the business and financial aspects of thebusiness.TASK 1Setting-up of small business is the major critical task. This is why because of efforts, time& money along with appropriate knowledge and experience is required. Here, business venturewill be start after the identification process of suitable industry, location, target customer andbusiness model. The complete explanation of each and every elements is as follow:Industry:For starting-up of business, it is necessary to identify the appropriate industryin which business will operate(Bell, Bryman and Harley, 2018). In this assessment, Coffee &beverage industry will be taken here to start the business venture of coffee cafe along with theentertainment facilities.Location:This coffee studio will be setup in central part of London city wherecustomer's market and attraction is high. It is required to know about legal and jurisdictionalobligations to the location.Target customer:Actual target customer will be taken from age group of 18-25 years.Itis so because youth are the highest consumer of the entire coffee market.Couples and other agegroup will be targeted during the next phase of business. There is no specific customer group forthe organic coffee, but still health conscious people's are taken into the consideration. It isidentified that price affordability is the major influencing point of customer in the currentscenario(Brinckmann and Kim, 2015). The customer's will be positioned by using the socialmedia, digital advertising, pamphlets etc. The management of this coffee cafe will do the briefresearch about the nature and reaction towards the coffee usage and their frequency level. Themajor challenge will to identify and understand the taste & preference of the coffee.Business model:The business model of this coffee studio involves funds raising into thebusiness and its sources, deciding the actual customer base, product information along with
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