HOMIE ITALIAN RESTAURANT Business Plan

This business plan outlines the strategy for HOMIE ITALIAN RESTAURANT, a new Italian restaurant targeting students and young adults in Leeds, UK. The plan covers market research, financial projections, operational plans, and legal considerations, demonstrating a strong understanding of the hospitality industry and a commitment to sustainability.

BUSINESS PLAN

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
TASK 2............................................................................................................................................3
TASK 3............................................................................................................................................4
Justification to resolve the dilemma for planning effective decision..........................................4
TASK 4............................................................................................................................................4
Equality and Diversity law..........................................................................................................4
Rights of new employees............................................................................................................5
TASK 5............................................................................................................................................5
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Italian and Pizza restaurants are among very popular restaurants in United Kingdom. There is presence of clear division in
restaurant of Pizza market among pizza delivery and serviced Italian restaurants. The delivery market of Pizza is approx worth 2.1
million British pounds as it is referred major segment of industry of food delivery. However, market leader is brand of US as
Domino's pizza which has its operations over more than 1000 stores in UK. The business will comprises in hospitality industry which
will be located in United kingdom near to colleges and its target will be young generation and students in Leeds. The name of business
is stated as “HOMIE ITALIAN RESTAURANT” as it will be following revenue business model.
TASK 1
Industry: The hospitality industry has total turnover of £98 billion in 2017 as it raised from £92 billion in year 2016 and huge
difference as £86 billion in 2015 which is recorded through office of national statistics website. In the present scenario, this sector is
evolving at particular pace which is never observed at prior aspect. The UK food and beverages sector has employed more than
117000 EU workers as it is almost one third of workforce. It is Ireland's largest trading partner for food and drink and 41% of its
exports go through UK at €4.4 bn. The total consumer expenditure on food and catering has continued for growth through 6.1% in
year 2017 to 219 billion. In the similar aspect, food expenditure had raised by 5.1%, alcoholic drinks as 7.1% and catering with
context of 7.0%. Furthermore, food shopping had raised by 32% from year 2008 as in 2017 it was accounted with 47% of spending on
this sector. As spending on catering is stated as 28% in 2017.
Location: Leeds is considered as cementing place as it in trend as gathering voice of hospitality as it is in today's trend for
more students and venues of live music. Further, Leeds has to reinvent itself for moving far away from its industrial heritage as in
present era, it is widely regarded as second financial centre in Unite kingdom. It is heavily finance driven and in recent it melts in
economy of UK and hit the city which is very hard (McKenzie, 2017). Its leisure sector has absence of immune in this. This city is
initiating with prosperity along with business and development it attained growth with the strongest level which was initiated from
recession of year 2008. It comprises all styles and taste of cuisine which is catered in Leeds whether it is to be traditional pub food
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with modern and high level cuisine. The other factor of market in Leeds restaurants are unique with contribution of world with
numerous regional chains as it is specialised in Asian and Indian food. Furthermore, in this context there is extraction of opportunities
for middle level and for Italian segment.
Illustration 1: UK consumer expenditure on food, drink and catering
Target: The young generation and students will be focussed in high aspect as there desire is to play on volume and to be
affordable for its consumers. In the present era, everybody has need of consuming attractive food especially the new generation.
Values for promoting business: It will be creating environmental value for being an sustainable business as it will be cooking
according to season. Sustainability could not stop with context of menu as it will consider things about usage of water and training its
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staff for turning off its tap. In the similar aspect, there will be installation of motion sensitive lights for not staying at all hours of day
with challenging it for decreasing usage by little by five to 10% at each month. The waste will be managed as it is expensive so
opportunity will be extracted for decreasing it (Reymen and et.al., 2017). The food waste could be weighed and measured for
compositing it with appropriate utilisation.
Business model: The business will be following revenue business model as framework for producing revenues. There will be
determination of revenue source for pursuing to offering value and for pricing value and who will be paying for value. This will be
replicated as major component of its business model.
TASK 2
Market research is very important for business organisations who need to expand their business more than any other
companies. Gomie is an Italian restaurant they want to make their restaurant business more powerful and successful (McQuarrie,
2015). This process will help in developing its business better than its competitors in business world. There are many types of market
research which they can be done for develop their business.
 Primary research: it is the new research which carries some question and answers about the problems and issues in business.
According to this process owner collect all the relevant data and information directly more than previous research. This
technology will impact on overall productivity and profitability of business. Primary research has been followed some methods
like taking interviews on telephone or face to face (Wright, Siegel and Mustar, 2017). It is an effective way to owed details
about market place.
 Secondary research: this is the second stage of market research, through twitter, articles and journals owner can collect data.
This research is completed quickly more than other resources. Gomie restaurant do this research to developed their business
more than anyone else in market place.
 Quantitative research: this investigation is collect with different sources like survey, experimental etc. It defined the systematic
research process which gathered data and statistical or mathematical techniques (Burns, Bush, and Sinha, 2014). It is very
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simple way or investigation that increase business profit and also help in resolving issues in it. Survey, correlation research,
experimental and casual comparative are the types of quantitative investigation (Tokarski, Tokarski and Wójcik, 2017).
 Qualitative research: it is more exploitative research. Researcher need to use this to increase or understand underlined
opinions, reasons and motivations. This investigation helps in solving business problems and provide help in making more
profit. Through this process owner can developed or make new ideas or have some potential which may raise their businesses.
TASK 3
Justification to resolve the dilemma for planning effective decision
In respect to develop the organisation for operating various activities in the market which have approached towards developing
healthy work-culture which requires that the firm must make appropriate changes in the operations (Your Essential Guide to Health
and Safety for Events, 2017). It is required that Gomie Italian Restaurant must make plans for managing the operational activities as
well as meeting all the legal requirements which reflect their responsibilities for employees.
For developing the operations of Gomie Restaurant on which there have been requirement of making effective plans and policies
which will have fruitful returns. Analysing the market requirements as well as developing various plans which will be adequate in
planning the policies and developing strategies. Analysing cost requirement in each activity will be beneficial to the organisation in
respect with managing activities and making appropriate business plans.
TASK 4
Equality and Diversity law
In respect with Equality Act 2010 which states that, there will be no discrimination related with the duties, culture and
geographical differences (Gonzalez, 2017). However, there will be equal payoffs and job responsibilities assigned to the employees in
the Gomie restaurant. They will be paid as per their skills and hours of duties done by them in the business. There are various
employees which are appointed in the industry on which respecting their religion, geographical diversity as well as their culture are
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the prime concerns for every organisation. Therefore, meeting the operational targets will be adequate and helpful in making fruitful
decisions.
Rights of new employees
There have been various rules and regulation which are being assigned to employees of which in turn have been fcailiated with
the adequate laws and regulation on which they can claim their rights (McKenzie, 2017). In consideration with the act such as Sex
Dixcrimintaion act, 1975 Race relation Act, 1976 and Disability Discrimination act, 1995.
TASK 5
Forecasted Cash flow statement
Particulars
Initiate
investments January February March April May June
Product/ Service
Italian
dishes Italian dishes
Italian
dishes
Italian
dishes
Italian
dishes Italian dishes
Number of consumers 10000 25000 30000 38000 42000 45000
Average selling price
£
9.60
£
9.60
£
9.60
£
9.60
£
9.60
£
9.60
Revenue through food
£
96,000.00
£
240,000.00
£
288,000.00
£
364,800.00
£
403,200.00
£
432,000.00
Revenue through
beverages
£
80,000.00
£
88,000.00
£
96,800.00
£
106,480.00
£
117,128.00
£
128,840.80
Total Revenue
(Inflows)
£
176,000.00
£
328,000.00
£
384,800.00
£
471,280.00
£
520,328.00
£
560,840.80
Expenses
Restaurant premises
£
1,000.00
£
-
£
-
£
-
£
800.00
£
-
£
-
Furniture and fixtures
£
6,000.00
£
-
£
120.00
£
-
£
-
£
-
£
220.00
machineries
£
2,000.00
£
-
£
-
£
140.00
£
-
£
-
£
-
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equipment
£
500.00
£
-
£
-
£
-
£
-
£
150.00
£
-
salaries
£
5,000.00
£
5,000.00
£
5,000.00
£
5,000.00
£
5,000.00
£
5,000.00
£
5,000.00
Advertisement expenses
£
3,000.00
£
200.00
£
200.00
£
200.00
£
200.00
£
200.00
£
200.00
suppliers and
distributors
£
2,700.00
£
-
£
750.00
£
-
£
700.00
£
-
£
600.00
cost of launching event
£
5,000.00
£
-
£
-
£
-
£
-
£
-
£
-
Total expenses
(outcomes)
£
25,200.00
£
5,200.00
£
6,070.00
£
5,340.00
£
6,700.00
£
5,350.00
£
6,020.00
Net cash flow
£
170,800.00
£
321,930.00
£
379,460.00
£
464,580.00
£
514,978.00
£
554,820.80
Capital investment
£
20,000.00
Opening balance of
cash flow
£
20,000.00
-£
5,200.00
£
165,600.00
£
487,530.00
£
866,990.00
£
1,331,570.0
0
£
1,846,548.00
closing balance of cash
flow
-£
5,200.00
£
165,600.00
£
487,530.00
£
866,990.00
£
1,331,570.0
0
£
1,846,548.0
0
£
2,401,368.80
Forecasted Profit and loss statement:
Particulars
Initiate
investments January February March April May June
Revenue through food
£
96,000
£
240,000
£
288,000
£
364,800
£
403,200 £ 432,000
Revenue through
beverages
£
80,000
£
88,000
£
96,800
£
106,480
£
117,128 £ 128,841
Total Revenue £ £ £ £ £ £ 560,841
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176,000 328,000 384,800 471,280 520,328
Less: Cost of goods
sold
£
200,000
£
216,000
£
233,280
£
251,942
£
272,098 £ 293,866
Gross Profit
-£
24,000
£
112,000
£
151,520
£
219,338
£
248,230 £ 266,975
Operating expenses
Expenses
Restaurant premises
£
1,000.00
£
-
£
-
£
-
£
800.00
£
- £ -
Furniture and fixtures
£
6,000.00
£
-
£
120.00
£
-
£
-
£
- £ 220.00
machineries
£
2,000.00
£
-
£
-
£
140.00
£
-
£
- £ -
equipment
£
500.00
£
-
£
-
£
-
£
-
£
150.00 £ -
salaries
£
5,000.00
£
5,000.00
£
5,000.00
£
5,000.00
£
5,000.00
£
5,000.00 £ 5,000.00
Advertisement
expenses
£
3,000.00
£
200.00
£
200.00
£
200.00
£
200.00
£
200.00 £ 200.00
suppliers and
distributors
£
2,700.00
£
-
£
750.00
£
-
£
700.00
£
- £ 600.00
cost of launching event
£
5,000.00
£
-
£
-
£
-
£
-
£
- £ -
Total operating
expenses
£
25,200.00
£
5,200.00
£
6,070.00
£
5,340.00
£
6,700.00
£
5,350.00 £ 6,020.00
Operating Profit
-£
25,200.00
-£
29,200
£
105,930
£
146,180
£
212,638
£
242,880 £ 260,955
Less: Corporate tax
30%
-£
7,560.00
-£
8,760
£
31,779
£
43,854
£
63,791
£
72,864 £ 78,287
Net profit
-£
32,760.00
-£
20,440
£
74,151
£
102,326
£
148,846
£
170,016 £ 182,669
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Balance sheet:
Forecasted Balance sheet
Particulars Amount
Assets
Current assets
Cash 35258260
Debtors 1876540
Inventories 2324125
Total current assets 39458925
Non-current assets
Restaurant building 1800
Fixtures 6790
Equipment 1650
Machineries 2720
Total non-current assets 12960
Total assets 39471885
Current liabilities
creditors 1946540
bills payable 35600000
Total current liabilities 37546540
Non-current liabilities
Loan 25000
Total liabilities 37571540
Capital invested 20000
net profit 1880345
total liabilities and equity 39471885
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CONCLUSION
On basis of above business plan, it has been articulated that Gomie Italian restaurant would be attaining huge success as it is
segment which is newly introduced in Leeds. It had been shown that by targeting students and young generation it will accomplish
profit margin by following revenue business model. Last but not least, it will be getting completive edge by becoming sustainable in
its industry.
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REFERENCES
Books and Journals
Burns, A.C., Bush, R.F. and Sinha, N., 2014. Marketing research (Vol. 7). Harlow: Pearson.
Gonzalez, G., 2017. Risk Analysis for Initial Needs (RAIN): Im-proving a Time Zero Startup Plan through Resource Based Auditing
(RBA) and a Launch Focused Strategy. Risk Analysis. 1(8).
McKenzie, D., 2017. Identifying and spurring high-growth entrepreneurship: Experimental evidence from a business plan
competition. American Economic Review. 107(8). pp.2278-2307.
McQuarrie, E.F., 2015. The market research toolbox: a concise guide for beginners. Sage Publications.
Reymen, I. and et.al., 2017. Decision making for business model development: a process study of effectuation and causation in new
technology‐based ventures. R&D Management. 47(4). pp.595-606.
Tokarski, A., Tokarski, M. and Wójcik, J., 2017. The Possibility Of Using The Business Model Canvas In The Establishment Of An
Operator'S Business Plan. Torun Business Review. 16(4). pp.17-31.
Wright, M., Siegel, D. S. and Mustar, P., 2017. An emerging ecosystem for student start-ups. The Journal of Technology
Transfer. 42(4). pp.909-922.
Online
Your Essential Guide to Health and Safety for Events. 2017. [Online]. Available through :< https://www.eventbrite.co.uk/blog/guide-
health-and-safety-for-events-ds00/>.
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