Develop and Implement Business Plans - BSBOPS601 Task 4 | Capital College

This business plan template is designed for BSBOPS601 Task 4 for Capital College. It includes a summary, business details, market research, organizational chart, management and ownership details, and key personnel requirements.

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
1
Using this template
Before you complete this business plan template and start using it, consider the
following:
1. Do your research. You will need to make quite a few decisions about your
business including structure, marketing strategies and finances before you can
complete the template. By having the right information to hand you also can be
more accurate in your forecasts and analysis.
2. Determine who the plan is for. Does it have more than one purpose? Will it be
used internally or will third parties be involved? Deciding the purpose of the plan
can help you target your answers. If third parties are involved, what are they
interested in? Although don’t assume they are just interested in the finance part of
your business. They will be looking for the whole package.
3. Do not attempt to fill in the template from start to finish. First decide
which sections are relevant for your business and set aside the sections that don’t
apply. You can always go back to the other sections later.
4. Use the [italicised text]. The italicised text is there to help guide you by
providing some more detailed questions you may like to answer when preparing
your response. Please note: If a question does not apply to your circumstances it
can be ignored.
5. Download the Business Plan Guide. The business plan guide contains general
advice on business planning, a complete overview of the business plan template
and a glossary explaining the main terms used throughout this template.
6. Get some help. If you aren’t confident in completing the plan yourself, you can
enlist the help of a professional (i.e. Single Business Service, Business Enterprise
Centre, business adviser, or accountant) to look through your plan and provide you
with advice.
7. Actual vs. expected figures. Existing businesses can include actual figures in
the plan, but if your business is just starting out and you are using expected figures
for turnover and finances you will need to clearly show that these are expected
figures or estimates.
8. Write your summary last. Use as few words as possible. You want to get to the
point but not overlook important facts. This is also your opportunity to sell yourself.
But don’t overdo it. You want prospective banks, investors, partners or wholesalers
to be able to quickly read your plan, find it realistic and be motivated by what they
read.
9. Review. Review. Review. Your business plan is there to make a good impression.
Errors will only detract from your professional image. So ask a number of impartial
people to proofread your final plan.
For advice and examples on how to complete this template, please download the
business.gov.au Business Plan guide from www.business.gov.au/businessplan.

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
2
[Your Name]
[Your Title]
[Business Name]
ABN: [ABN]
ACN: [ACN]
Business Plan

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
3
Contents
Business Plan template.............................................Error! Bookmark not defined.
Using this template........................................................................................1
Business Plan Summary.................................................................................4
The Future................................................................................................................. 5
The Business................................................................................................. 6
Business details......................................................................................................... 6
Registration details.................................................................................................... 6
Business premises..................................................................................................... 7
Organisation chart..................................................................................................... 7
Management & ownership.........................................................................................7
Key personnel............................................................................................................ 9
Products/services..................................................................................................... 10
Insurance................................................................................................................. 12
Risk management.................................................................................................... 13
Legal considerations................................................................................................ 14
Operations............................................................................................................... 14
The Market.................................................................................................. 17
Market research....................................................................................................... 17
Market targets......................................................................................................... 18
Your customers........................................................................................................ 18
S.W.O.T. analysis..................................................................................................... 20
Your competitors..................................................................................................... 21
Advertising & sales.................................................................................................. 22
Action plan............................................................................................................... 24
The Finances................................................................................................25
Key objectives & financial review............................................................................25
Start-up costs.......................................................................................................... 26
Expected cash flow.................................................................................................. 26

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
4
Business Plan Summary
[Please complete this page last]
[Your business summary should be no longer than a page and should focus
on why your business is going to be successful. Your answers below should
briefly summarise your more detailed answers provided throughout the body of this
plan.]

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
5
The Future
Vision statement:
In context to Ink Gin, the organization’s main vision is to produce the top quality spirits and
producing them in a organic way from many locally sourced ingredients.
Mission statement:
In context to Ink Gin, the mission of the organization is to provide customers with home
style based recipes that supports them in recreating an authentic experience. The hours
for trading are divided as Monday to Friday and the timings are 9 to 5 for the shipping
procedure, wholesale liquor production and bottling.
Goals/objectives:
In context to Ink Gin, the organization really believes in their products and their main objective is
to grow the business. In order to achieve their goals and objectives, they need financial backing.
The company wants to take the business to the next level and are aimining to introduce the new
product and wanted larger scale distillery equipment for the purpose to stimulate higher demand
and increase production. In addition to that, the company’s short term goal is to introduce the
gin to the market and further to increase the production on both the gin and rum. With the help
of higher productivity, it will lead to more products on more shelves and increased revenue.

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
6
The Business
Business details
Products/services: The Ink Gin is a infused flavoured gin which has the curious
colour changing properties. The organization came up with the PH sensitive butterfly
pea flower in the year 2011. In addition to that the organization offers another
product which is an agricole style rum- maturing in barrels and is already in the
market. The rum is made up of sugar cane from Paul’s family farm as well as
surroundings farms near his distillery. The distillery is currently in an old run down
shed on the farm. The rum has been on the market since a lot of time and growing in
popularity.
Registration details
Business name: [Enter your business name as registered in your state/territory. If you
have not registered your business name, add your proposed business name.]
Trading name(s): [Registered trading name(s).]
Location(s) registered: [State(s) you are registered in.]
Business structure: [Sole trader, partnership, trust, company.]
ABN: [Registered Australian Business Number.]
ACN: [Registered Australian Company Number, if applicable.]
GST: [Are you registered for Goods and Services Tax? Date registered?]
Domain names: [Registered domain names.]
Licences & permits: [List all the licences or permits you have registered]

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
7
Business premises
Business location: In context to Ink Gin, the rum is located and wholesales to reseller in
South East, Queensland and Nthn NSW. In addition to the business has established a few
boutique reseller in Nthn NSW and SE Qld who actually loved the product. In context to
Organization, they are aiming to reach out to the big national wholesalers such the like,
BWS and Dan Murphy’s.
Buy/lease: In context to organization, the organization is aiming to boost up its sales
and has divided their task into different phases which are further divided into months. In
context to Phase 1 goal, it is focusing to gain financial backing so as to purchase and
use bigger distilling systems from july onwards. The second phase, the main plan is to
build facilities for visitors.
Organisation chart
An organizational chart is basically the breakdown structure or a diagram
that basically shows the structure of the company and the relationships and
jobs and positions. The organizational chart basically shows the internal
structure of the company and are basically represented in the form of
shapes and boxes. The organizational chart is basically divided into four
types which are Matrix, Functional, Divisional and Top Down. In context to
Ink gin, the organization follows a divisional organizational structure. The
structure basically organized along a specific geography and product line.
In context to organization, they will be following a divisional organizational structure which
will be divided into different product categories and then further divided into various
functions and sub functions.
Management & ownership
Names of owners: [List all of the business owners.]

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
8

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
9
Details of management & ownership: In context to Ownership, the business will be
run by two individuals and they will be sharing a legal partnership contract and will be
sharing 50% from the total share. All the profits and losses will be divided among both
the partners and both will be having equal share in the organization and will have
equal right to take business decisions.
Experience: In context to Business owners, one partner is quite familiar with the
ingredients and organic ingredients that goes in various drinks, rum and distillers. He
has spent 5 years studying in the hospitality management and also has a work
experience in a small alcohol firm for 2 years. He is purely responsible for the daily
operations, staffing and product ordering. On the other hand, the other business owner
has 5 year management experience in a well known organization and has a great IT
skill. He is quite familiar with the variety of software which comprises of Word,
Photoshop, excel etc. He has a bachelor degree in hospitality and has great experience
in designing of business cards, websites and logos. In addition to that he has 2 years
experience in bookkeeping and accounting and is purely responsible for the financial
transactions , book keeping, accounting and stocking. In context to owners, both the
business owners have participated in various workshops of management, branding,
accounting and marketing.

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
1
0
Key personnel
Required staff
[List your required staff in the table below.]
Job Title Quantity Skills necessary
Office
Manager
[1]  2 to 5 years of work experience in an
office management and administrative
role.
 Bacherlor’s degree in office management,
communications and administrative role.
 Time management skills, ability to
prioritize and strong organizational skills.
 Must have exceptional attention to detail.
Social Media Manager 2  Professional certification in Google Analytics strong preferred.
 3 to 5 years of social media management experience
 Proficient using multi social posting programs such as hub spot
and Hootsuite.
 Bachelor’s degree in public relations, business, journalism or
marketing.
Quality Manager 1  Excellent attention in detailing
 Degree in business administration or any related field
 Excellent written and verbal communication
 Highly conscientious or diligent
 Statistical aptitude and Data analysis
 Interpersonal skills
 Quality control certification advantageous.
Banquet Manager 1  Experience in catering management software such as Better
Cater or Caterease.
 Bachelor degree in Hospitality management or Culinary Arts.
 Minimum 2-3 years of work experience in Banquet
management or any related department
Food and Beverage
Manager
1  Leadership skills, excellent communication and interpersonal
skills.
 Minimum 2 years experience in the beverage or food or any
similar role.
 Customer oriented approach
 Time management and good organizational skills.
Catering Manager 1  Coordination and time management skills
 Food and beverage menus
 Managing schedules
 Qualification or degree in Hospitality Management
Restaurant Manager 1  Ability to maintain and obtain a food handler certification card.
 High school diploma or general education degree, any
Bachelor’s degree in hospitality preferred.
 3 to 5 years of food and beverage service industry experience
required.
General Manager 2  Outstanding leadership and organizational skills
 Strong analytical ability
 Knowledge of business functions and process such as
operations, finance, Procurement and HR.
 Proven experience as a General Manager or any similar
executive role
 Experience in budgeting and planning.

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
1
1
Recruitment options
Recruitment is basically the process of searching for prospective employees for the
purpose to hire ad fire the right candidates for a job or position. The process of recruitment
basically comprises of hiring process and filling the job positions. In context to Recruitment
options, there are various sources available from where the organization can hire the best
employees which are suitable for the job positions such as Professional organizations,
direct advertising, recruitment agencies, talent pool databases, employment exchanges,
transfers and promotions, employee referrals and boomerang employees.

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
1
2
Training programs : Training basically refers to the learning and teaching activities
carried on for the main purpose to apply the abilities, attitudes, skills, knowledge which are
needed for the purpose to do a job role in the company. In context to organizations, the
training programme comprises of various steps which helps in identification of the needs
and wants of individuals and these programmes are developed as per the needs and wants
of consumers. It is very important for the trainer to do their home work in proper manner
and should have clear assumptions about how to teach and what to teach. In context to
training organizations it involves onboarding training, technical training, sales training,
leadership training, technical training, quality assurance training, Compliance training,
product training and various other types of training programmers.
Products/services
Product/Service Description Price
Ink Sloe and
Berry Gin
It is basically a base gin which was distilled
with some of star players such as liquorice
root, juniper berry, angelica, coriander. The
final ingredient in Berry Gin and Ink sloe is
Australia rosella flowers.
$69.00 AUD
INK GIN It is premium dry gin made with 13 organic botanicals that
involves a mix of Australian natives and traditional natives. In
context to true gins, the juniper berries are considered to be the
largest botanical component.
$82.00 AUD
Strawberry Caipirihna It basically considered as the South American classic with
some extra sweet tang and tropical holiday and involves
ingredients such as 1 teaspoon of honey, 45ml husk pure cane,
3 strawberries and 3 lime wedges.
$24.00 AUD
EL Presidente A Cuban classic and most of these recipes are originated from
the place where the rum did in the Americas and Caribbean
with the Australian Agricole for the world class cocktails to
impress.
$42.00 AUD

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
1
3
Market position: The market position is basically the target market where the
products basically fit into. In context to the organizations, the target market is pubs,
restaurants and bars and the target audience is individuals with age group of 18 plus.
The market position basically helps in identifying the potential customers. In context
to organization, the target market basically involves mens and women and the
products are developed for different class groups and different individuals. In context
to the competitors, the variety of drinks are high and the prices are quite affordable
which could be easily bought by every individual.
Unique selling position: Our unique selling price is the ingredients used in the
products. Unique selling position plays a very important role in the organization and what
makes the organization unique and attracts the customers is the unique selling position
and in comparison to the competitors, there is hardly any organization which makes
drinks with organic ingredients and uses natural resources to create best product.
Anticipated demand: The demand is basically the quantity needed in order to satisfy
the needs and wants of individuals. In context to the products of the organization, they
are already in demand due to the unique selling position and the added resources makes
it more demanded. In context to consumers, if they like the product they keep on buying
them again and again and the organizations already have a variety of products and
options to choose from. In this manner the customers will purchase the products for
atleast 12 months and may be more depending upon their choices and preferences.
Pricing strategy: Pricing strategy is basically the method or model used by the
organizations for the purpose to set the best price for the service or product. The right
pricing strategy helps in choosing the prices for the shareholder value or maximizing
profits and considering market demand and consumer. In context to organization, it uses
competitive pricing. In context to competitive pricing, it basically involves the process of
selecting strategic price points for the purpose to take advantage of the service or
product based on the market relative to competition.

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
1
4
Value to customer: In context to customers, they basically see the company’s
products as both the necessity and luxury for the purpose to maintain their lifestyles
and habits. The products are highly appreciated by the consumers and provides them
value for money. The products are enriched with organic ingredients and offers a great
source of value to the customers.
Growth potential: In context to organization, the growth potential is upto 60% as
compared to the competitors and also the market size for similar products is not
massive and there are high chances of seeking growth and building a brand image of
the organization among customers.
Insurance
Workers compensation: [Provide details if you have workers compensation insurance?
This is mandatory if you have employees.]
Workers Compensation = 7000
Public liability insurance: [Provide details if you have public liability insurance? This
covers any third party death or injury.]
Public Liability = $ 5000
Product liability: [Provide details if you have product liability insurance? This covers
any legal action taken out as a result of injury, damage or death from your product.]
Product Liability = $ 70000
Business assets: [Provide details if you have insured your business assets in the event
of a fire, burglary, or damage? For example: building, contents, motor vehicles.]
The insurance has been taken for 18 months of
Business Assets = $ 40000
Risk management
[List the potential risks (in order of likelihood) that could impact your business.]
Risk Likelihood Impact Strategy
Government Regulations Highly Unlikely High
impact
In order to minimize the
risk, it is important to sell
the products with proper
licensing and following all
the rules and regulations.

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
1
5
Acceptance of society Highly unlikely Medium impact It is important to make people aware and
make them understand about the brand a
and it is only possible when the services
and products are accepted in the society.
Change in tastes and preferences of
customers
Highly unlikely High impact In order to deal with preferences and
taste changes of the consumer, it is
important to innovate new products
according to their needs and preferences.
Change in Habits Highly unlikely High impact In order to deal with the changing habits
of the consumers, it is very important to
predict the behavior and working
according to the needs and habits of the
consumer.

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
1
6
Legal considerations
There are various legal considerations that need to be taken into consideration while
running the business which involves the following:
Consumer Law: It is basically known as the consumer protection law or consumer law
which is basically an area of law that regulates the private law relationships among the
business or individuals that are involved in the process of selling services or goods.
Operations
Production process : The production process basically comprises of all the activities
involved in the process of making the final product. In context to organization, the
production process followed involves manufacturing of rums and other beverages and then
are made available to the final consumers.
Suppliers
Suppliers plays a very important role in making the product available to the final
consumers and in context to suppliers, it basically involves shops, restaurants, vendors
and etc. In order to maintain healthy relationships with suppliers, it is very important to
have better relationships and coordinating them at every step of the business.

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
1
7
Plant & equipment
[List your current plant and equipment purchases. These can include vehicles, computer
equipment, phones and fax machines.]
Equipment Purchase date Purchase
price
Running
cost
Furniture 1/04/20xx $3500 -
Reception Fitout 1/04/20xx $3200 -
Computer equipment 1/04/20xx $2000 -
Computer software 1/04/20xx $1000 -
Inventory
[List your current inventory items in the table below. If you have a substantial inventory,
you may prefer to attach a full inventory list to the back of this business plan.]
Inventory item Unit price Quantity in
stock
Total cost
Raw Material 2.77 per unit 30000 10800

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
1
8
Technology (Software): [What technology do you require? For example: website, point
of sale software or accounting package? What is the estimated cost of each solution?]
The software which will be required is of website for the sales of the accounting
package.
Trading hours: [What are your trading hours? What are your expected peak trading
times? Which times do you expect to be more profitable? How will this change over
different seasons? How do your trading hours accommodate these changes?]
Communication channels: Communication plays a very important role in the
organizations. The communication is basically the process of exchanging information
from one person to another in order to share ideas and exchange important details, In
context to organization, it uses communication channels such as emails, social media,
newspaper, online articles and much more in order to establish effective and efficient
communication.
Payment types accepted: Payment types are basically the methods used in order to
make payments. In context to organization website, there are various payment methods
available which comprises of paypal, credit card, debit card and online payment methods
which helps the consumers in making their purchases.
Credit policy: A credit policy is basically the policy which comprises of certain guidelines
that helps in structuring the amount of credit granted to consumers and also how the
collections are to be conducted for delinquent accounts. In context to credit policies,
these are important as they help in boosting the cash flows and client accountability.
Warranties & refunds: In context to organization, the warranty plays a very
important role and easy refund policy helps in boosting up the customer
experience. In context to customers, purchasing product with the covered warranty
helps in ensuring the peace of mind. A warranty allows the purchase to be
repaired, returned and replaced.

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
1
9
Quality control: The quality control is basically checking up the quality and the level of
safety associated with each product. In context to organizations, it is very important to
ensure proper safety and quality control in order to protect the consumers rights. In
context to organization, each product is made up with organic ingredients and each
bottle is passed through a proper steps and is checked by the quality managers.
Memberships & affiliations: [Is your business a member of any particular industry
association or club? Do you have any affiliations with any other organisation?]
The Market
Market research
[What statistical research have you completed to help you analyse your market? Did you
use a survey/questionnaire? If so, you may like to attach a copy of your
survey/questionnaire to the back of this plan.]

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
2
0
Market targets
In context to market target, our main aim is to sell 10,000 bottles each day across the
country and in coming years focusing on increasing our sale by 40% and boosting total
revenue.
Your customers
Customer demographics
Customer demographics plays a very important role in the organization and in context to
customers, it plays a very important role as per the various factors such as age, gender
and area. In context to organization, the age group is basically people above 18 years of
age and gender highly involves male people and main focus is on the popular and famous
localities.
Key customers
The key customers basically involves the individuals with age group of more than 18 years
and main key customers are adults and working professionals who plays a very important
role in the organization success.

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
2
1
Customer management
Customer management basically involves managing and maintaining a healthy
relationship with consumers and maintaining a effective relationship with consumers is
quite a tough task. In order to build relationship with customers, it is very important to
develop products according to their needs and wants and also offering them discounts,
rewards and coupons in order to increase high customer retention. With the help of these
incentives, it will help the organization in attracting more and more individuals.

Page
S.W.O.T. analysis
[List each of your businesses strengths, weaknesses, opportunities or threats in the table below and then outline how you plan to address
each of the weaknesses/threats.]
Strengths Weaknesses
HIGH TRAFFIC LOCATION
QUALITY INGREDIENTS
UNIQUE SELLING PRICE
BRAND POSITION
COMPETITIVE ADVANTAGE
BRAND IMAGE
EFEFCTIVE PROMOTIONAL STRATEGY
HIGH RENTAL COSTS
LESS AWARENESS
TOUGH COMPETITION
LACK OF INTREST FROM CONSUMERS SIDE
INEFFECTIVE MARKETING STRATEGY
HIGH COSTS FOR SOME PRODUCTS
Opportunities Threats
BUILD ON CUSTOMER
BRAND LOYALTY
STRONG MARKET SHARE
GROWTH CHANCES
AWARENESS FOR HEALTH
AWARENESS REGARDING LAWS
CASH FLOW PROBLEMS
INEFFECTIVE STRATEGIES
DISPUTE AMONG THE PARTNERS
INCREASE COMPETITION
LESS TRAFFIC ON ONLINE WEBSITE

Page
Your competitors
The competitors are basically the groups who are selling the similar type of product or are running their operations in the same industry.
Competitor details
[List at least 3 competitors in the table below.]
Competitor Value to customers (e.g.
benefits)
Strengths Weaknesses
Strong Bow In context to strong bow, it
provide price, quality and great
services to its customers.
Quality
Price
Great services
Poor target location
Carling The organization offers various benefits such
as gift cards, coupons, discounts and various
other benefits.
Offering discounts
Providing gift cards
Offering coupons and rewards
High prices
Gordon’s The organization focuses on maintaining
healthy relationship with customers and
always works upon enhancing customer
services.
Better customer relationship
Better working structure
Poor quality
Bad packaging

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Advertising & sales
Advertising & promotional strategy
[What strategies do you have for promoting and advertising your products/services in the next 12 months?]
Planned promotion /advertising type Cost ($) Who is responsible
[$]
Online advertising and Social media campaign 110$ Social media manager
Mail-out 80$ Marketing department
Giveaway 60$ Social media manager
Media release 150$ Promotion department

Page
Sales & distribution channels
Channel type Products/services Advantages Disadvantages
[e.g. Shopfront, direct
mail, export or
wholesale]
[List all the
products/services sold via
this channel]
[What advantages are there of using
this channel for these products?]
[What challenges do you expect to
face using this channel? How will you
overcome them?]
Shopfront All types of rums QUICK REACH
LESS TIME
LESS AMOUNT INVOLVED
Challenge of transportation and to overcome it is
important to use safety and protection
Internet All types of rums and distillers LARGE CUSTOMER BASE
EASY LOCATION
MORE ADVERSTISING
Hacking and uncessary cookies while using internet
Direct mail All types of rums DIRECT COMMUNICATION
BETTER RELATIONSHIP
SPAMS AND CUSTOMER AVOIDING MAILS
wholesale All types of rums and distillers HUGE SALES
LARGE CUSTOMER BASE
HIGH CHANCE OF DAMAGE

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Action plan
Milestone Date of
expected
completion
Person responsible
[What are the business milestones that you need to complete starting from
today?]
[When do you expect
to complete them?]
[Who is responsible for
delivering this milestone?]
40 % Increase in sales In 12 months Sales department
Innovation of new products 10 months Product department
Changes in the online website 3 months Social media mangers and marketing
department

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The Finances
Key objectives & financial review
Financial objectives
[List your key financial objectives. These can be in the form of sales or profit targets. You could also list your main financial management
goals such as cost reduction targets.]
Financial Objectives: to produce the turnover of $ 750000 in the existing fiscal year. So that it could be at least aim at gainihg the turnover
to 2.5 million $.

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Start-up costs
[You cover this in the next assignment.]
START-UP COSTS Cost ($) EQUIPMENT/CAPITAL COSTS Cost ($)
Registrations Restaurant, bar and facilities $12,00,000
Business name $200 Outdoor dining area $7,80,000
Licences & Permits $3,947 Driveway and parking area $68,000
Domain names $100 Start-up capital $5,00,000
Trade marks/designs/patents $2,000 Plant & equipment
Vehicle registration $3,000 Distillery systems $14,50,000
More… $0 Distillery sheds $19,50,000
Membership fees $500 Bottling equipment $35,000
Accountant fees $4,000 Warehouse fit out $3,85,000
Solicitor fees $5,500 Vehicles - forklift $11,500
Utilities (Electricity, gas, water) $3,700 Safety equipment $1,900
Internet/phone connection $250 Security system $1,890
Computer software $200
Training $2,000
Wages for the next 3 months (Apr, May, June) $45,000 Office equipment
Stock/raw materials $15,000 Furniture $3,500
Insurance (for next 18 Mths) Reception fitout $3,200
Building & contents $4,500 Computer equipment $2,000
Vehicle $1,500 Computer software $1,500
Public liability $5,000
Product liability $70,000

Page
Workers compensation $7,000
Business assets $40,000
Label Printing $1,980
Stationery & office supplies $280
Marketing & advertising $76,000
Total start-up costs $2,91,657 Total equipment/capital costs $63,93,490
Expected cash flow
[You cover this in the next assignment. ]
Current &
Expected Cash
Flow
PHASE 3 - Cellar
doors open to
visitors
PHASE 2 - With financial backing, a
large scale distillery installed
PHASE 1 - First batch of gin
bottled and ready for
despatch
EXPECTED
CASHFLO
W [YEAR]
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Ma
y Jun
OPENING
BALANCE
$5,0
0,00
0
$5,3
0,77
0
$5,7
6,14
0
$6,21,
510
$5,54,
130
$4,86,
750
$4,1
9,37
0
$3,5
7,90
2
$2,9
6,43
5
$2,3
4,96
7
$1,5
1,19
9
$67,
431
-
$16,
338
-
$1,0
5,51
1
-
$1,9
4,68
5
-
$2,8
3,85
9
-
$3,7
9,25
0
-
$4,7
4,64
1
Cash
incoming
Rum
sales (15%
growth/qtr)
$75,
000
$75,
000
$75,
000
$86,25
0
$86,25
0
$86,25
0
$99,
188
$99,
188
$99,
188
$1,14
,066.
$1,1
4,06
$1,1
4,06
$1,31
,176.
$1,3
1,17
$1,3
1,17
$1,50
,852.
$1,5
0,85
$1,5
0,85

Page
20 6 6 13 6 6 55 3 3
Gin Sales
(15%
growth/qtr) $0 $0 $0
$50,00
0
$50,00
0
$50,00
0
$57,
500
$57,
500
$57,
500
$66,1
25
$66,
125
$66,
125
$76,0
44
$76,
044
$76,
044
$87,4
50
$87,
450
$87,
450
Retail
sales $0 $0 $0
$50,00
0
$50,00
0
$50,00
0
Restaura
nt, Gift
Shop & Bar
Other
income
Total
incoming
$75,
000
$75,
000
$75,
000
$1,86,
250
$1,86,
250
$1,86,
250
$1,5
6,68
8
$1,5
6,68
8
$1,5
6,68
8
$1,8
0,19
1
$1,8
0,19
1
$1,8
0,19
1
$2,0
7,22
0
$2,0
7,22
0
$2,0
7,22
0
$2,3
8,30
3
$2,3
8,30
3
$2,3
8,30
3
Cash
outgoing
Purchase
s (Stock
etc)
$10,
800 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accounta
nt fees $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800
Solicitor
fees
$3,5
00 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Advertisin
g &
marketing $2,000 $2,000 $2,000
$2,0
00
$2,0
00
$2,0
00
$2,00
0
$2,0
00
$2,0
00
$2,00
0
$2,0
00
$2,0
00
$2,00
0
$2,0
00
$2,0
00
Bank fees
& charges $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Utilities
(electricity,
gas, water) $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Telephon
e $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Rates
$1,0
82
$1,0
82
$1,0
82 $1,082 $1,082 $1,082
$1,0
82
$1,0
82
$1,0
82
$1,08
2
$1,0
82
$1,0
82
$1,08
2
$1,0
82
$1,0
82
$1,08
2
$1,0
82
$1,0
82

Page
Motor
vehicle
expenses $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
Repairs &
maintenanc
e $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Stationer
y & printing $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Members
hip &
affiliation
fees $300 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Licensing $198 $198 $198 $198 $198 $198 $198 $198 $198 $198 $198 $198 $198 $198 $198 $198 $198 $198
Insurance
$4,5
00
$4,5
00
$4,5
00 $4,500 $4,500 $4,500
$4,5
00
$4,5
00
$4,5
00
$4,50
0
$4,5
00
$4,5
00
$4,50
0
$4,5
00
$4,5
00
$4,50
0
$4,5
00
$4,5
00
Wages
(including
PAYG)
$8,0
00
$8,0
00
$8,0
00
$18,00
0
$18,00
0
$18,00
0
$18,
000
$18,
000
$18,
000
$34,0
00
$34,
000
$34,
000
$34,0
00
$34,
000
$34,
000
$34,0
00
$34,
000
$34,
000
Superann
uation (10%
of wages) $800 $800 $800 $1,800 $1,800 $1,800
$1,8
00
$1,8
00
$1,8
00
$3,40
0
$3,4
00
$3,4
00
$3,40
0
$3,4
00
$3,4
00
$3,40
0
$3,4
00
$3,4
00
Income
tax (20% of
sales)
$12,
500
$12,
500
$12,
500
$2,23,5
00
$2,23,5
00
$2,23,5
00
$1,8
8,02
6
$1,8
8,02
6
$1,8
8,02
6
$2,1
6,22
9
$2,1
6,22
9
$2,1
6,22
9
$2,4
8,66
4
$2,4
8,66
4
$2,4
8,66
4
$2,8
5,96
3
$2,8
5,96
3
$2,8
5,96
3
Total
outgoing
$44,
230
$29,
630
$29,
630
$2,53,
630
$2,53,
630
$2,53,
630
$2,1
8,15
6
$2,1
8,15
6
$2,1
8,15
6
$2,6
3,95
9
$2,6
3,95
9
$2,6
3,95
9
$2,9
6,39
4
$2,9
6,39
4
$2,9
6,39
4
$3,3
3,69
3
$3,3
3,69
3
$3,3
3,69
3
Monthly
cash
balance
$30,
770
$45,
370
$45,
370
-
$67,38
0
-
$67,38
0
-
$67,38
0
-
$61,
468
-
$61,
468
-
$61,
468
-
$83,
768
-
$83,
768
-
$83,
768
-
$89,
174
-
$89,
174
-
$89,
174
-
$95,
391
-
$95,
391
-
$95,
391
CLOSING
BALANCE
$5,3
0,77
0
$5,7
6,14
0
$6,2
1,51
0
$5,54,
130
$4,86,
750
$4,19,
370
$3,5
7,90
2
$2,9
6,43
5
$2,3
4,96
7
$1,5
1,19
9
$67,
431
-
$16,
338
-
$1,0
5,51
1
-
$1,9
4,68
5
-
$2,8
3,85
9
-
$3,7
9,25
0
-
$4,7
4,64
1
-
$5,7
0,03
1

Page
Having completed this business plan go to the beginning of this document and complete the Business Plan Summary.