BSBOPS601 Business Plan: Developing Ink Gin for Market Growth

This business plan outlines the strategy for Ink Gin, focusing on producing high-quality, organic spirits using locally sourced ingredients. The company's mission is to provide authentic experiences through its products, with a goal to expand operations and introduce new products like rum. The plan details the business's structure, management, and key personnel, including the roles and skills necessary for various staff positions. It includes a market analysis, SWOT analysis, and identifies target customers and competitors. The plan also covers financial objectives, start-up costs, and expected cash flow, aiming to secure financial backing for expansion, larger-scale distillery equipment, and increased production to meet growing demand. This document is available on Desklib, where students can find a variety of solved assignments and past papers.

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
1
Using this template
Before you complete this business plan template and start using it, consider the
following:
1. Do your research. You will need to make quite a few decisions about your
business including structure, marketing strategies and finances before you can
complete the template. By having the right information to hand you also can be
more accurate in your forecasts and analysis.
2. Determine who the plan is for. Does it have more than one purpose? Will it be
used internally or will third parties be involved? Deciding the purpose of the plan
can help you target your answers. If third parties are involved, what are they
interested in? Although don’t assume they are just interested in the finance part of
your business. They will be looking for the whole package.
3. Do not attempt to fill in the template from start to finish. First decide
which sections are relevant for your business and set aside the sections that don’t
apply. You can always go back to the other sections later.
4. Use the [italicised text]. The italicised text is there to help guide you by
providing some more detailed questions you may like to answer when preparing
your response. Please note: If a question does not apply to your circumstances it
can be ignored.
5. Download the Business Plan Guide. The business plan guide contains general
advice on business planning, a complete overview of the business plan template
and a glossary explaining the main terms used throughout this template.
6. Get some help. If you aren’t confident in completing the plan yourself, you can
enlist the help of a professional (i.e. Single Business Service, Business Enterprise
Centre, business adviser, or accountant) to look through your plan and provide you
with advice.
7. Actual vs. expected figures. Existing businesses can include actual figures in
the plan, but if your business is just starting out and you are using expected figures
for turnover and finances you will need to clearly show that these are expected
figures or estimates.
8. Write your summary last. Use as few words as possible. You want to get to the
point but not overlook important facts. This is also your opportunity to sell yourself.
But don’t overdo it. You want prospective banks, investors, partners or wholesalers
to be able to quickly read your plan, find it realistic and be motivated by what they
read.
9. Review. Review. Review. Your business plan is there to make a good impression.
Errors will only detract from your professional image. So ask a number of impartial
people to proofread your final plan.
For advice and examples on how to complete this template, please download the
business.gov.au Business Plan guide from www.business.gov.au/businessplan.

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
2
[Your Name]
[Your Title]
[Business Name]
ABN: [ABN]
ACN: [ACN]
Business Plan

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
3
Contents
Business Plan template.............................................Error! Bookmark not defined.
Using this template........................................................................................1
Business Plan Summary.................................................................................4
The Future................................................................................................................. 5
The Business................................................................................................. 6
Business details......................................................................................................... 6
Registration details.................................................................................................... 6
Business premises..................................................................................................... 7
Organisation chart..................................................................................................... 7
Management & ownership.........................................................................................7
Key personnel............................................................................................................ 9
Products/services..................................................................................................... 10
Insurance................................................................................................................. 12
Risk management.................................................................................................... 13
Legal considerations................................................................................................ 14
Operations............................................................................................................... 14
The Market.................................................................................................. 17
Market research....................................................................................................... 17
Market targets......................................................................................................... 18
Your customers........................................................................................................ 18
S.W.O.T. analysis..................................................................................................... 20
Your competitors..................................................................................................... 21
Advertising & sales.................................................................................................. 22
Action plan............................................................................................................... 24
The Finances................................................................................................25
Key objectives & financial review............................................................................25
Start-up costs.......................................................................................................... 26
Expected cash flow.................................................................................................. 26

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
4
Business Plan Summary
[Please complete this page last]
[Your business summary should be no longer than a page and should focus
on why your business is going to be successful. Your answers below should
briefly summarise your more detailed answers provided throughout the body of this
plan.]

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
5
The Future
Vision statement:
In context to Ink Gin, the organization’s main vision is to produce the top quality spirits and
producing them in a organic way from many locally sourced ingredients.
Mission statement:
In context to Ink Gin, the mission of the organization is to provide customers with home
style based recipes that supports them in recreating an authentic experience. The hours
for trading are divided as Monday to Friday and the timings are 9 to 5 for the shipping
procedure, wholesale liquor production and bottling.
Goals/objectives:
In context to Ink Gin, the organization really believes in their products and their main objective is
to grow the business. In order to achieve their goals and objectives, they need financial backing.
The company wants to take the business to the next level and are aimining to introduce the new
product and wanted larger scale distillery equipment for the purpose to stimulate higher demand
and increase production. In addition to that, the company’s short term goal is to introduce the
gin to the market and further to increase the production on both the gin and rum. With the help
of higher productivity, it will lead to more products on more shelves and increased revenue.

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
6
The Business
Business details
Products/services: The Ink Gin is a infused flavoured gin which has the curious
colour changing properties. The organization came up with the PH sensitive butterfly
pea flower in the year 2011. In addition to that the organization offers another
product which is an agricole style rum- maturing in barrels and is already in the
market. The rum is made up of sugar cane from Paul’s family farm as well as
surroundings farms near his distillery. The distillery is currently in an old run down
shed on the farm. The rum has been on the market since a lot of time and growing in
popularity.
Registration details
Business name: [Enter your business name as registered in your state/territory. If you
have not registered your business name, add your proposed business name.]
Trading name(s): [Registered trading name(s).]
Location(s) registered: [State(s) you are registered in.]
Business structure: [Sole trader, partnership, trust, company.]
ABN: [Registered Australian Business Number.]
ACN: [Registered Australian Company Number, if applicable.]
GST: [Are you registered for Goods and Services Tax? Date registered?]
Domain names: [Registered domain names.]
Licences & permits: [List all the licences or permits you have registered]

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
7
Business premises
Business location: In context to Ink Gin, the rum is located and wholesales to reseller in
South East, Queensland and Nthn NSW. In addition to the business has established a few
boutique reseller in Nthn NSW and SE Qld who actually loved the product. In context to
Organization, they are aiming to reach out to the big national wholesalers such the like,
BWS and Dan Murphy’s.
Buy/lease: In context to organization, the organization is aiming to boost up its sales
and has divided their task into different phases which are further divided into months. In
context to Phase 1 goal, it is focusing to gain financial backing so as to purchase and
use bigger distilling systems from july onwards. The second phase, the main plan is to
build facilities for visitors.
Organisation chart
An organizational chart is basically the breakdown structure or a diagram
that basically shows the structure of the company and the relationships and
jobs and positions. The organizational chart basically shows the internal
structure of the company and are basically represented in the form of
shapes and boxes. The organizational chart is basically divided into four
types which are Matrix, Functional, Divisional and Top Down. In context to
Ink gin, the organization follows a divisional organizational structure. The
structure basically organized along a specific geography and product line.
In context to organization, they will be following a divisional organizational structure which
will be divided into different product categories and then further divided into various
functions and sub functions.
Management & ownership
Names of owners: [List all of the business owners.]

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
8

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
9
Details of management & ownership: In context to Ownership, the business will be
run by two individuals and they will be sharing a legal partnership contract and will be
sharing 50% from the total share. All the profits and losses will be divided among both
the partners and both will be having equal share in the organization and will have
equal right to take business decisions.
Experience: In context to Business owners, one partner is quite familiar with the
ingredients and organic ingredients that goes in various drinks, rum and distillers. He
has spent 5 years studying in the hospitality management and also has a work
experience in a small alcohol firm for 2 years. He is purely responsible for the daily
operations, staffing and product ordering. On the other hand, the other business owner
has 5 year management experience in a well known organization and has a great IT
skill. He is quite familiar with the variety of software which comprises of Word,
Photoshop, excel etc. He has a bachelor degree in hospitality and has great experience
in designing of business cards, websites and logos. In addition to that he has 2 years
experience in bookkeeping and accounting and is purely responsible for the financial
transactions , book keeping, accounting and stocking. In context to owners, both the
business owners have participated in various workshops of management, branding,
accounting and marketing.

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
1
0
Key personnel
Required staff
[List your required staff in the table below.]
Job Title Quantity Skills necessary
Office
Manager
[1]  2 to 5 years of work experience in an
office management and administrative
role.
 Bacherlor’s degree in office management,
communications and administrative role.
 Time management skills, ability to
prioritize and strong organizational skills.
 Must have exceptional attention to detail.
Social Media Manager 2  Professional certification in Google Analytics strong preferred.
 3 to 5 years of social media management experience
 Proficient using multi social posting programs such as hub spot
and Hootsuite.
 Bachelor’s degree in public relations, business, journalism or
marketing.
Quality Manager 1  Excellent attention in detailing
 Degree in business administration or any related field
 Excellent written and verbal communication
 Highly conscientious or diligent
 Statistical aptitude and Data analysis
 Interpersonal skills
 Quality control certification advantageous.
Banquet Manager 1  Experience in catering management software such as Better
Cater or Caterease.
 Bachelor degree in Hospitality management or Culinary Arts.
 Minimum 2-3 years of work experience in Banquet
management or any related department
Food and Beverage
Manager
1  Leadership skills, excellent communication and interpersonal
skills.
 Minimum 2 years experience in the beverage or food or any
similar role.
 Customer oriented approach
 Time management and good organizational skills.
Catering Manager 1  Coordination and time management skills
 Food and beverage menus
 Managing schedules
 Qualification or degree in Hospitality Management
Restaurant Manager 1  Ability to maintain and obtain a food handler certification card.
 High school diploma or general education degree, any
Bachelor’s degree in hospitality preferred.
 3 to 5 years of food and beverage service industry experience
required.
General Manager 2  Outstanding leadership and organizational skills
 Strong analytical ability
 Knowledge of business functions and process such as
operations, finance, Procurement and HR.
 Proven experience as a General Manager or any similar
executive role
 Experience in budgeting and planning.

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
1
1
Recruitment options
Recruitment is basically the process of searching for prospective employees for the
purpose to hire ad fire the right candidates for a job or position. The process of recruitment
basically comprises of hiring process and filling the job positions. In context to Recruitment
options, there are various sources available from where the organization can hire the best
employees which are suitable for the job positions such as Professional organizations,
direct advertising, recruitment agencies, talent pool databases, employment exchanges,
transfers and promotions, employee referrals and boomerang employees.

BSBOPS601 – Task 4
Created: Jan 2022
Capital College
RTO: 41593 | CRICOS: 03537J | CAN: 606 797 611 | ABN: 16 606 797
1
2
Training programs : Training basically refers to the learning and teaching activities
carried on for the main purpose to apply the abilities, attitudes, skills, knowledge which are
needed for the purpose to do a job role in the company. In context to organizations, the
training programme comprises of various steps which helps in identification of the needs
and wants of individuals and these programmes are developed as per the needs and wants
of consumers. It is very important for the trainer to do their home work in proper manner
and should have clear assumptions about how to teach and what to teach. In context to
training organizations it involves onboarding training, technical training, sales training,
leadership training, technical training, quality assurance training, Compliance training,
product training and various other types of training programmers.
Products/services
Product/Service Description Price
Ink Sloe and
Berry Gin
It is basically a base gin which was distilled
with some of star players such as liquorice
root, juniper berry, angelica, coriander. The
final ingredient in Berry Gin and Ink sloe is
Australia rosella flowers.
$69.00 AUD
INK GIN It is premium dry gin made with 13 organic botanicals that
involves a mix of Australian natives and traditional natives. In
context to true gins, the juniper berries are considered to be the
largest botanical component.
$82.00 AUD
Strawberry Caipirihna It basically considered as the South American classic with
some extra sweet tang and tropical holiday and involves
ingredients such as 1 teaspoon of honey, 45ml husk pure cane,
3 strawberries and 3 lime wedges.
$24.00 AUD
EL Presidente A Cuban classic and most of these recipes are originated from
the place where the rum did in the Americas and Caribbean
with the Australian Agricole for the world class cocktails to
impress.
$42.00 AUD