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United Health Support: Online Health Advisory Services

   

Added on  2023-04-20

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Running head: BUSINESS PLAN
United Health Support
Name of the Student:
Name of the University:
Author’s Note:
United Health Support: Online Health Advisory Services_1

1UNITED HEALTH SUPPORT
Business Summary
The objective of the assignment is to conduct a business plan in the health advisory
services that will be provided by the company. The demand for health related products and
services has been constantly increasing in the country due to the rising population and the
demand for health and wellness services. The company in the way of online web based will give
the health products and services so that the company will be able to serve customer base more
effectively. The health condition of the India has been consistently falling and the demand for the
health products and services has been continuously rising for the company. The health related
services would enable the customers getting a variety of health related advisory services for the
company. The health products that would be developed by the company would be nutrition bars,
health drinks and healthy food products. The increase in the product portfolio of the company
with the expanding services of the company will be the key reason for the growth of the
company in their operations. There were various business factors evaluated for the company in
which the company would be operating. Macro-economic factors that can directly influence the
operations of the company was also taken into consideration for the company. The financial
analysis for the company was evaluated by analysing the various financial condition of the
company. The operation plan for the company was developed so that the management of the
company would be able to better strategize and execute the operations of the company.
Health issues has been the major problems faced by the citizens of the India and the
market of the health industry has been growing at a constant rate. There are various type of
health solutions that are now provided by the various companies according to the need and
preference of the treatment to be done. Development in the field of technological advancement to
infrastructural development of this industry has been some of the key changes that marked the
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2UNITED HEALTH SUPPORT
changes and advancement in this industry. United Health Care is expected to have a sound
business operations for the company as the health services has been in demand by the consumers.
The variety of products and services offered by the company and the future vision of the
company in the long-run was some of the key aspects taken into consideration for the business
incubation project.
The potential key market for the company would be the health and wellness industry in
which the company would be providing online based health advisory and service for the
consumers on a 24*7 basis. The rising population of the Indian Economy and the demand for
health related services has been increasing at the same time. United Health Support may find
challenges and hurdles in the overall operation of the business activity as the market forces in
which the operations of the business will be carried on may significantly or indirectly influence
the operations of the company. Various business factors such as the demand and need of health
services needs to identified, the transformation and acceptance of digital transformation should
be accepted by the economy. The various opportunities that are available for the company will be
the various services it would render to the citizens of India through a digital online platform,
which would solve the problem of “Connecting India”. The Digital India campaign launched by
the Government will help the company in driving the operations and the services of the company
more efficiently and smoothly to the customers so that the operations of the company are well
settled.
The analysis and the various companies is an important factor for the operations of the
company and the sustainability of the company in the long term. United Health Support will be
facing direct as well as indirect competition from the various companies and institutions that
provides various business services in the field of health industry. The key technology for the
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3UNITED HEALTH SUPPORT
company will be considered with the adoption of data processing, commercial, financial
managerial and administrative services which are required for pictorial communication. The use
of electronic arrangement will be also depicted as per the various types of the necessary
provisions which will be made for the number of services associated to investigating and analysis
of the types medical specialist needed to solve a particular disease.
Equity Crowd Funding will be the key source for raising the capital source for the
company. The company will be raising the initial capital for the company for financing the assets
of the company and the inclusion of the same will be an optimal source of financing for the
company. Crowd funding will help the company in getting a variety of funding opportunity for
the company, which will help the company in the financing of the key asset of the company and
the operations of the company. The market penetration of the company for the products and
services of the company was expected to be at a 10% growth rate for the company. The revenue
of the company is forecasted for a five year of time after taking the variety of services and wide
range of services taken into account for the revenue analysis of the company
The knowledge set of improved patient care will be aimed at caring for the patients by
being aware of the complete medical history. In order to proceed with the appropriate
maintenance of the medical care the data in addition to the medical skills it is also important to
maintain the skill of data management. The appointed medical practitioner will be also having
access to highly advanced software and applications so that the company is able to serve the
various needs of the business.
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United HealthSupport
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5UNITED HEALTH SUPPORT
Introduction
United Health-Support the online medical services company that will be providing health
support and services in the field of health and wellness. The demand for the health related
services is significantly dependent on the health services that is demanded by the Indian
Customer Base. The health problem associated with India has been rising and the reason for the
growth of the same has been due to the degrading nutritional intake and the work and
environment in which the people live (McKeever 2016). Health services and products will be the
key product portfolio that the company will be serving in the Indian region. The operations of the
company will be primarily in the Indian region where the company will be focusing on providing
general health related services. The operations of the company will be well supported as the
demand and operation will be well supported with the help of the several of the initiative taken
by the Government of India in the field of digital start-up. The pricing of the products and
services has been kept well in accordance with the various health services that are provided by
the other competitor companies (Schaper et al. 2014). The pricing of the products and services
has kept at the wide ranges so that the company will be able to attract a large number of
consumers in the customer base of the company. The market analysis of the company has been
assessed after taking the various business factors and the macro-economic factors under which
the company will be operating (Cornwall, Vang and Hartman 2016). The financial analysis of the
company was assessed after forecasting the financials of the company thereby taking various
factors like the market penetration and the key expenses of the company that will incurred.
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Discussion
Idea or Technology Proposed
The proposed idea that was implemented for the United Health-Support was in the field
of the health services. The company will be delivering health related products and services in
India targeting a wide range of customer base with the help of the various products and services
in the product portfolio of the company. Health related products and services would be given
with the help of the online website services with the help of online chat option and video chat
option that would be available for the customers of the company (Alviniussen and Jankensgard
2015). The proposed technology and the idea will be judged and analysed after taking the various
factors and scenarios under, which the company will be operating. United Health-Support will be
providing general health related services in the field of general health related services so that the
common health related services can be well met and updated with the help of the company’s
services (Cramer 2017). The technology that the company will be implement for the processing
and the operations of the company will be the electric digital data processing services. The
digital processing of the various data is of key importance as the company will be recording and
processing various customer profiles of the company that are currently with the company as a
company. The company will be having an online portal system, which will allow the customers
in the maintenance of the various health related documents so that the customers can assess the
same with greater care and the same can be used for future relevance (Lohri, Camenzind and
Zurbrügg 2014).
The human factor added to the technology will be depicted in terms keeping a track of the
previous records of the patients. This will be ensured by using technology such as MIS which
will store the information of the previous customers about the type of assistance service
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7UNITED HEALTH SUPPORT
previously taken. By knowing such a history of the previous customers, the business will be able
to implement the ideas on other patients. For instance, in case the similar symptoms are found
among one or more patients relating to a similar symptom then the business may use such an
information for referring the previous suggestions and feedbacks.
Business Model for Products/Service Delivered
The business model for the company would be such that the company will be having its
core concentration in the form of the health-related services and similar products. The Business
model for the products and health services should be such so that every consumer will be able to
select the type of services as required by the customers (Alhabeeb 2014). Customers would be
able to select the type of services and products that will be required by the customers and the
selection of the same can be done by the wide panel of doctors along with their specialisation
and experience the doctor has in the respective medical filed. The various health related services
that will be provided by the company will help the company in the getting wide base of revenue
with wide range of activities of the companies (Fatoki 2014).
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