United Health Support: Business Plan for Online Health Services

This document presents a comprehensive business plan for United Health Support, a company focused on providing online health advisory services and health-related products in India. The plan addresses the growing demand for health services due to the country's rising population and increasing health concerns. United Health Support aims to offer a range of services through its online platform, including health advice, nutrition bars, health drinks, and healthy food products. The plan includes an analysis of macroeconomic factors, a financial analysis with revenue forecasts for five years, and an operational plan. The company intends to use equity crowd funding to raise capital and expects to achieve a 10% market penetration rate. By leveraging digital technology and government initiatives like the Digital India campaign, United Health Support aims to connect with customers and provide accessible health solutions, while also addressing common health issues such as improper nutrition and obesity. The business model focuses on allowing customers to select services based on their needs, with a panel of doctors providing specialized advice. The company will also implement data processing and MIS technology to maintain patient records and improve the quality of care.

Running head: BUSINESS PLAN
United Health Support
Name of the Student:
Name of the University:
Author’s Note:

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Business Summary
The objective of the assignment is to conduct a business plan in the health advisory
services that will be provided by the company. The demand for health related products and
services has been constantly increasing in the country due to the rising population and the
demand for health and wellness services. The company in the way of online web based will give
the health products and services so that the company will be able to serve customer base more
effectively. The health condition of the India has been consistently falling and the demand for the
health products and services has been continuously rising for the company. The health related
services would enable the customers getting a variety of health related advisory services for the
company. The health products that would be developed by the company would be nutrition bars,
health drinks and healthy food products. The increase in the product portfolio of the company
with the expanding services of the company will be the key reason for the growth of the
company in their operations. There were various business factors evaluated for the company in
which the company would be operating. Macro-economic factors that can directly influence the
operations of the company was also taken into consideration for the company. The financial
analysis for the company was evaluated by analysing the various financial condition of the
company. The operation plan for the company was developed so that the management of the
company would be able to better strategize and execute the operations of the company.
Health issues has been the major problems faced by the citizens of the India and the
market of the health industry has been growing at a constant rate. There are various type of
health solutions that are now provided by the various companies according to the need and
preference of the treatment to be done. Development in the field of technological advancement to
infrastructural development of this industry has been some of the key changes that marked the

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changes and advancement in this industry. United Health Care is expected to have a sound
business operations for the company as the health services has been in demand by the consumers.
The variety of products and services offered by the company and the future vision of the
company in the long-run was some of the key aspects taken into consideration for the business
incubation project.
The potential key market for the company would be the health and wellness industry in
which the company would be providing online based health advisory and service for the
consumers on a 24*7 basis. The rising population of the Indian Economy and the demand for
health related services has been increasing at the same time. United Health Support may find
challenges and hurdles in the overall operation of the business activity as the market forces in
which the operations of the business will be carried on may significantly or indirectly influence
the operations of the company. Various business factors such as the demand and need of health
services needs to identified, the transformation and acceptance of digital transformation should
be accepted by the economy. The various opportunities that are available for the company will be
the various services it would render to the citizens of India through a digital online platform,
which would solve the problem of “Connecting India”. The Digital India campaign launched by
the Government will help the company in driving the operations and the services of the company
more efficiently and smoothly to the customers so that the operations of the company are well
settled.
The analysis and the various companies is an important factor for the operations of the
company and the sustainability of the company in the long term. United Health Support will be
facing direct as well as indirect competition from the various companies and institutions that
provides various business services in the field of health industry. The key technology for the

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company will be considered with the adoption of data processing, commercial, financial
managerial and administrative services which are required for pictorial communication. The use
of electronic arrangement will be also depicted as per the various types of the necessary
provisions which will be made for the number of services associated to investigating and analysis
of the types medical specialist needed to solve a particular disease.
Equity Crowd Funding will be the key source for raising the capital source for the
company. The company will be raising the initial capital for the company for financing the assets
of the company and the inclusion of the same will be an optimal source of financing for the
company. Crowd funding will help the company in getting a variety of funding opportunity for
the company, which will help the company in the financing of the key asset of the company and
the operations of the company. The market penetration of the company for the products and
services of the company was expected to be at a 10% growth rate for the company. The revenue
of the company is forecasted for a five year of time after taking the variety of services and wide
range of services taken into account for the revenue analysis of the company
The knowledge set of improved patient care will be aimed at caring for the patients by
being aware of the complete medical history. In order to proceed with the appropriate
maintenance of the medical care the data in addition to the medical skills it is also important to
maintain the skill of data management. The appointed medical practitioner will be also having
access to highly advanced software and applications so that the company is able to serve the
various needs of the business.

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United HealthSupport

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Introduction
United Health-Support the online medical services company that will be providing health
support and services in the field of health and wellness. The demand for the health related
services is significantly dependent on the health services that is demanded by the Indian
Customer Base. The health problem associated with India has been rising and the reason for the
growth of the same has been due to the degrading nutritional intake and the work and
environment in which the people live (McKeever 2016). Health services and products will be the
key product portfolio that the company will be serving in the Indian region. The operations of the
company will be primarily in the Indian region where the company will be focusing on providing
general health related services. The operations of the company will be well supported as the
demand and operation will be well supported with the help of the several of the initiative taken
by the Government of India in the field of digital start-up. The pricing of the products and
services has been kept well in accordance with the various health services that are provided by
the other competitor companies (Schaper et al. 2014). The pricing of the products and services
has kept at the wide ranges so that the company will be able to attract a large number of
consumers in the customer base of the company. The market analysis of the company has been
assessed after taking the various business factors and the macro-economic factors under which
the company will be operating (Cornwall, Vang and Hartman 2016). The financial analysis of the
company was assessed after forecasting the financials of the company thereby taking various
factors like the market penetration and the key expenses of the company that will incurred.

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Discussion
Idea or Technology Proposed
The proposed idea that was implemented for the United Health-Support was in the field
of the health services. The company will be delivering health related products and services in
India targeting a wide range of customer base with the help of the various products and services
in the product portfolio of the company. Health related products and services would be given
with the help of the online website services with the help of online chat option and video chat
option that would be available for the customers of the company (Alviniussen and Jankensgard
2015). The proposed technology and the idea will be judged and analysed after taking the various
factors and scenarios under, which the company will be operating. United Health-Support will be
providing general health related services in the field of general health related services so that the
common health related services can be well met and updated with the help of the company’s
services (Cramer 2017). The technology that the company will be implement for the processing
and the operations of the company will be the electric digital data processing services. The
digital processing of the various data is of key importance as the company will be recording and
processing various customer profiles of the company that are currently with the company as a
company. The company will be having an online portal system, which will allow the customers
in the maintenance of the various health related documents so that the customers can assess the
same with greater care and the same can be used for future relevance (Lohri, Camenzind and
Zurbrügg 2014).
The human factor added to the technology will be depicted in terms keeping a track of the
previous records of the patients. This will be ensured by using technology such as MIS which
will store the information of the previous customers about the type of assistance service

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previously taken. By knowing such a history of the previous customers, the business will be able
to implement the ideas on other patients. For instance, in case the similar symptoms are found
among one or more patients relating to a similar symptom then the business may use such an
information for referring the previous suggestions and feedbacks.
Business Model for Products/Service Delivered
The business model for the company would be such that the company will be having its
core concentration in the form of the health-related services and similar products. The Business
model for the products and health services should be such so that every consumer will be able to
select the type of services as required by the customers (Alhabeeb 2014). Customers would be
able to select the type of services and products that will be required by the customers and the
selection of the same can be done by the wide panel of doctors along with their specialisation
and experience the doctor has in the respective medical filed. The various health related services
that will be provided by the company will help the company in the getting wide base of revenue
with wide range of activities of the companies (Fatoki 2014).

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Problem and Opportunity Landscape
The operations and the services provided by the company will be solving the key health
problem that is associated with the health industry. Application of digital health services and fast,
easy and customised solution in the health area is something which is demanded by the
consumers. The most common health issues that can be found in the Indian Market are Improper
Nutrition or low nutrition level, overweight and obesity, cancer, HIV/AIDS, Mental Health were
some of the common health issues (Rubin, Aas and Stead 2015). The development of the health
services in terms of digital transformation is still missing which makes it difficult for the
companies and customer to connect. The service sector in the Indian economy has been the one
of the highest contributor in the GDP of the economy but still the sector lacks proper
management, technological transformation, innovative management strategies and proper
planning and layout for the companies in order to understand the needs and demand of the
market. United Health Support may find challenges and hurdles in the overall operation of the
business activity as the market forces in which the operations of the business will be carried on
may significantly or indirectly influence the operations of the company. Various business factors
such as the demand and need of health services needs to identified, the transformation and

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acceptance of digital transformation should be accepted by the economy (Alviniussen and
Jankensgard 2015). Macro-economic, social and political factors are also some of the common
factors and points that will be creating significant influence on the operations of the company.
The political scenario and the regulatory structure of the economy has been volatile where
changing government and regulatory changes in terms of the operations of the business and the
taxation structure of the country. Macro-economic factors like the interest rate, inflation rate and
level of unemployment are also some of the key points that the company should be considering
while analysing the market scenario and segmentation of the company.

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The various opportunities that are available for the company will be the various services
it would render to the citizens of India through a digital online platform, which would solve the
problem of “Connecting India”. Absence of a platform through which the customers and
supplier would be easily able to meet is the key problem that will be well solved by the
company. The presence of the digital platform will help millions of customers connect to
different doctors and health experts who are able to render there services on a 24*7 basis. With
Moderate Pricing, faster and better technological approach of rendering services the market
penetration of the various products and services of the company is expected to grow at a
substantial arte for the company. The Digital India campaign launched by the Government will
help the company in driving the operations and the services of the company more efficiently and
smoothly to the customers so that the operations of the company are well settled. Various
Opportunities and business scenarios are some of the common factors that should be taken into
approach for the development of the company (McKenzie 2015).
The major problem that the company will be focusing on is providing quick and better
health related services and advice to the customers. Obesity, Nutrition and other general health

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related problem will be the common base of services (Hall and Hagen 2014). Connecting India
and connecting people with efficient services in the health sector has been some of the key motto
that the company will be focusing so that the company grows at a rapid stage. Efficient services
and 24*7 a complete health solution to the customers from the wide variety of doctors panel in
the company will be the focus that the company will be providing the customers. The customers
of the company will be providing efficient and competitive health services to the customers so
that the company will be able to get a good amount of market share in the industry and relevant
drive in the market penetration of the growth of the company in the form of increasing revenue
of the company. The customers of the company can do the choice of selection of products and
service effectively and efficiently so that the customers of the company can get an effective
solution for the same (Kwon, Kim and Martin 2016).
There has been many competitors and institutions that offer similar services in the
industry but the specialisation of the services are primarily in providing medical products.
However, United Health-support will be working on solving and clearing the general and base
level of health requirement, which is more, demanded by the customers in the context of general
health related services (Dudin et al. 2015). Competitive Pricing, experienced panel of doctors
and health advisors along with 24*7 services will be the key USP (Unique Selling Proposition) a
key factor that will be differentiating the products and services of the company along with the
other competitors in the industry. The existing landscape of solution that is available in the
market is more product specific however, the introduction of the various services and products
by United Health Support will solve the general health related problem and services in the Indian
Economy (Korauš, Štefko and Dobrovič 2015).