Business Plan for University Graduates - Vision, Marketing Strategy, Risks and Mitigation

Running head: BUSINESS PLAN
Business plan
Name of the student
Name of the university
Author note

1BUSINESS PLAN
Vision and opportunity
The three major goals for me after graduating from HCT are to score well marks across
all the activities in the University to ensure that I will be able to have the maximum exposure in
the current competitive job market. The next objective of mine will be to get a job in the exact
sector that I am targeting. This will help in having the major benefits from my domain
knowledge and I can effectively use it in my workplace. The third goal of mine will be to have
positive contribution towards the society. This will help me to ensure that I will be sustainable in
my future approach.
One of the major touch points in my vision is what will be my contribution towards the
society. How my approach will have positive impact on the society. This will guide me towards
achieving my goal of sustainability. The next touch point is how my job will justify the
knowledge I have gained from the university. The last question is how to secure best outcome
from my university activities.
I have the opportunity of seeking job in different locations around the world, which will
increase my exposure. Companies with having higher cutoff process can be accessed by me.
There are number of ways including NGOs to have the favorable impact on the society.
Marketing and implementation strategy
The positioning statement will be: “to be the best with best of knowledge and expertise
along with the higher of mobility and flexibility”. This positioning statement of mine denotes
that I will be able to contribute to my employer the highest level of knowledge that I have
gained. The organization will be able to have the maximum benefit out of me. However, the cost
for the employer will be same as for others due to the reason that it will follow the same market
standard. Thus, the return on investment for the employer will be more (Baranov et al., 2015).
The major differentiating factor for me over others is the flexibility that I will offer to my
employer. This is due to the reason that I will be flexible enough for the employer in adjusting
with different working environment and different job roles. In addition, the mobility of mine will
ensure that I will be comfortable with any job locations unlike to other majority of the students.
This will also contribute in the value creation for my employer.