Fundamental of Entrepreneurship : Assignment
Added on 2020-03-23
13 Pages3382 Words101 Views
RUNNING HEAD: FUNDEMENTALS OF ENTREPRENEUR1Fundamental of Entrepreneurship Business Plan of V2V Communication of VolvoSUBMITTED BY:
Business Plan of Volvo 2Executive Summary The report provides with a business plan related to a V2V model for Volvo. It focuses on thevarious aspects of a business plan and analysis the important aspects necessary to initiate achange. The luxury car is one of the growing segments in the local as well as internationalmarket. The consistent growth in the market will allow in managing definite results even afterextreme competition. Volvo has a market reputation and a big name in the manufacturingindustry. The major competitors of Volvo are BMW, Mercedes and Audi. In such a competitivemarket situation, it is evident to develop a business plan by administering changes taking place atan advantageous situation.
Business Plan of Volvo 3ContentsIntroduction......................................................................................................................................2Objectives........................................................................................................................................2Mission............................................................................................................................................3Keys to success................................................................................................................................3Company summary..........................................................................................................................3Services............................................................................................................................................4Competitive comparison..................................................................................................................4Macro environmental factors...........................................................................................................5POLITICAL.................................................................................................................................5ECONOMIC................................................................................................................................5SOCIAL.......................................................................................................................................6TECHNOLOGY..........................................................................................................................6Future services.................................................................................................................................6Market Analysis Summary..............................................................................................................7Target market segment strategy.......................................................................................................7Competition and buying pattern......................................................................................................7Main competition.............................................................................................................................8Strategy and implementation summary...........................................................................................8
Business Plan of Volvo 4Conclusion.......................................................................................................................................8References........................................................................................................................................8Introduction The report provides with a business plan for Volvo and evaluates the product innovation anddevelopment in existing time-frame. The entrepreneurial development in a company is
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