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Strategic Planning and Financial Analysis of Victoria Palace Hotel

   

Added on  2019-11-26

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Running head: BUSINESS PLANBusiness PlanName of the studentName of the universityAuthor note
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1BUSINESS PLANExecutive summaryVictoria Palace Hotel is situated in Sydney, Australia that will offer the customers withunderground parking as well as well- equipped kitchen and decorative fireplaces. The hotelwill provide different facilities that include laundry as well as spa facilities as it will help inattracting more customers. It helps in offering customers outdoor games along with frontoffice service in case of enquiries regarding the facilities provided by them. The main aim and purpose of the report is to analyze the plans of Victoria Palace Hotel, as itwill help in identifying the strategies that needs to be implemented in the organization. Theexternal and internal forces has to be analyzed as to understand the threats and risks of thebusiness and proper implementation of strategies to reduce such risks in helping the businessto perform better in the market. Therefore, the conclusion will be based on the implementation of strategies that will help inimproving the business performance. The SWOT and PESTEL analysis will help in order tounderstand the issues and loopholes of the business that will help in solving such issues withproper analysis of the strategies.
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2BUSINESS PLANTable of ContentsIntroduction....................................................................................................................3Objectives.......................................................................................................................3Market analysis..............................................................................................................4Market segmentation......................................................................................................4Implementation and strategy of marketing....................................................................5Financial Plan.................................................................................................................8Balance Sheet.................................................................................................................8Projected Cash flow.......................................................................................................9Conclusion....................................................................................................................10Recommendation..........................................................................................................10References....................................................................................................................11
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3BUSINESS PLANIntroductionVictoria Palace is a startup hotel business that is established in Sydney, Australia. Themain purpose of the Victoria Palace Hotel is to identify the different preferences of thecustomers by delivering the customers variety of services that can attract them. The mainplan of the hotel is to create a strong base of the customers in Sydney with expert knowledgeof the employees in the hotel industry as well as offering excellent services to customers. The aim and purpose of the report is to identify the structure of the hotel of VictoriaPalace Hotel in Sydney. The external and internal analysis of the environment has to be doneby the government as to analyze the impact of the entire business in Sydney. The proper riskanalysis has to be done by the respective hotel as to identify the threats and risks that canaffect the brand name of the business and implementation of strategies as to improve theentire performance of the hotel. The structure of the report includes analysis of various functions that needs to beimplemented by the hotel as to reduce the level of risks and threats from the othercompetitors in the market. Proper implementation of strategies is helpful in understanding theother businesses in the competitive environment related to the same business (Sekaran andBougie 2016). Objectives To identify the expectations of the customers for the type of accommodationrequired by themTo identify the competencies of the other competitors in the marketTo identify the rate of occupancy at the peak periods
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