Efarm App: Business Plan for Online Platform Connecting Farmers and Customers

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Business Plan
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Contents
Executive Summary............................................................................................................ 2
Business details.................................................................................................................. 3
Industry and market analysis..............................................................................................4
Customers and value proposition........................................................................................5
Marketing strategy.............................................................................................................. 6
Operations plan..................................................................................................................7
Management team and company structure.........................................................................8
Resources.......................................................................................................................... 9
Financing.......................................................................................................................... 10
Financial projections......................................................................................................... 11
Risks and strategic options...............................................................................................12
Key milestones................................................................................................................. 13
Appendices....................................................................................................................... 14

(Business name)
Executive Summary
This business plan discusses about Efarm app which is a online platform that
connects farmers with customers directly and they can directly buy and sell variety of
British food. In this different aspects of business such as industry and market
analysis, value proposition and marketing strategy for business. Along with this,
management structure have also been discussed and along with financial planning
and also risk mitigation strategies have been discussed in plan.
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Business details
Product is an application named efarm app and this app is mainly for farmers
that allows them to register on the platform and sell their products direct to
consumers.
This app is different because through this farmers will not require selling their
products through mediators and they will be able to direct sell their products to
customers.
Mission
“To ensure app can be used easily by everyone and enable farmers to sell and
customers to buy in simplest way possible”
Vision
“To become a platform where farmers and people can connect for the best”
Aim
“Efarm aims to be online platform that brings more British food on more British
plates”
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Industry and market analysis
Porter’s five forces
Porter’ s five forces can be defined as a model which helps managers of company to
identify market situation and it helps in making plans according to that. There are five forces
which are defined by Porter are:
Competitive rivalry
According to porter it means that there are many competitors in the market and
managers should identify before making plans. It is essential to conduct market analysis
because it is not easy to enter into new market. Strategies which are made by organisation
should be good so that they can gain competitive advantage and it will them in generating
more profit (Wee, 2017). E farm company is new in market so managers should identify
market situation and according to that they should take actions so that they can achieve
goals and objectives. It will also help in increasing profit and building good image in market.
Supplier power
It means that managers should make good relation with suppliers so that they will
supply raw material on time. It is important to maintain relationship with person who is
providing material to organisation. If there is less suppliers then may be company will face
problem because if they will not maintain good relation, they are not able to make products
as supplier will not give material. This helps in determining that how easy it is for suppliers to
increase prices of raw material. Managers of E farm company should maintain good relation
with suppliers.
Buyer power
According to porter it means that how much a buyer can spend for purchasing a
particular product. It is important to identify buyers purchasing power so that managers will
make plans or strategies accordingly and prices of products will be decided. It is essential
that products should be available to consumers at reasonable prices so that consumers can
buy it (Aithal, 2017).
Threat of substitute products
Organisation is having threat of substitute products because in this fast moving
world, there are many competitors so it is an issue for managers. It is responsibility of
managers to make plans so that they can enter into new market and fight against
competitors. It is essential to identify competitors so that good quality products can be made
and satisfy consumers.
Threat of new entrants
It means the ability of an organisation to enter into the market. It is important for
company to conduct market survey as it will help them in determining strategies which is
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used by competitors and managers of E farm can make good plans to gain competitive
advantage and generate more profit.
Market analysis is important because it will help in determining that how much buyers can
spend and what improvements organisation should made so that good quality products can
be made. The main purpose of E farm company is to provide British food products to farmers
and other population in UK. Their main aim is to provide products to farmers and they will
make strategies to attract framers.
PESTLE analysis:
It is an analysis of the external analysis that is concerned with the external forces. It
will enable the Efarm to have an analysis of the entire industry that is concerned with the
agriculture and the farming sector. This analysis consists of:
Political:
It includes an analysis of the political factors including the government policies, or
rules and regulation of the concerned country with reference to the political party. Imposition
of tariffs, trade restrictions, restriction due to Brexit impacts, pricing restrictions and many
more, are the political factors and forces needed to be studied by the Efarm before
establishing its business in UK.
Economic:
Changes in the economic policies in the form of interest rate, change in currency
value, employment rate and various other important factors are concerned with the
economic environment. Efarm may also face these forces with regard to its business and
may its business got affected if it will not analyse it.
Social:
It is concerned with the societal forces and the forces including the taste and
preferences of the customers (Perera, 2017). An analysis of this force is also important for
the Efarm. However, as the people of UK will got benefitted from the Efarm products so this
force works in favour.
Technological:
Adoption and imposition of latest technology in the production of goods is very
important for the company. however, with regard to Efarm an adoption of high advanced
technology in the farming process will again lead to a favour with regard to this force.
Legal:
Performance of business operation as per the compliance with the laws and
regulations will enable the company to operate its business successfully. Thus, Efarm also
need to consider this force while operating its production activities.
Economic:
An equal consideration towards the environment in terms of safeguarding the natural
resources will enable the Efarm to favour this force. This means that the operation of
agriculture activities with dual consideration towards the environment forces will enable the
company to favour this force.
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