Business Planning for Cafe Paradiso and an Ice-cream Shop

This article discusses business planning for Cafe Paradiso and an ice-cream shop. It covers topics such as vision and mission statements, stakeholders, market analysis, financial requirements, and key performance indicators.

Running head: BUSINESS PLANNING
Business Planning
Name of the university
Name of the student
Author Note

1BUSINESS PLANNING
Table of Contents
Assessment 1:.............................................................................................................................2
Part A:........................................................................................................................................2
1..............................................................................................................................................2
2..............................................................................................................................................3
Part B:.........................................................................................................................................5
1..................................................................................................................................................5
References:.................................................................................................................................7

2BUSINESS PLANNING
Assessment 1:
Part A:
1.
a. Vision statement states about the future prospect and plan related to a business. The chief
vision of the Cafe Paradiso is to become one of the preferred cafes for all customers, who
come to the Mountain Glen Shopping Centre. Their customers include shoppers and staff of
this shopping centre.
b. Mission statement clarifies a company’s business strategy and functions to operate their
business further. The main mission of this cafe is to give importance on needs and wants of
their customers to satisfy them by serving coffee with high quality, healthy meals and
excellent service.
c: Cafe Paradiso has some values and objectives related to their business. The chief value of
their business is to satisfy customer’s wants and needs by providing high quality of coffee.
Their next value is to provide healthy and delicious meals along with coffee to their
customers. Lastly, they try to provide excellent services to their customers. Those business
values further help this company to establish its brand name and customer loyalty stronger in
a competitive market.
The company also has some objectives for their business. Business objectives help a
company to fulfil its business goal practically. Firstly, they keep two old employees of this
company to maintain an uninterrupted customer relationship service during the changing
situation of ownership. Secondly, they always try to maintain existence price level by
controlling their cost structure even after changeover. Thirdly, they improve their business by

3BUSINESS PLANNING
increasing total number of customers and average size of sales. Lastly, the company adopt
strong marketing strategy to promote their business.
2.
The owners are the only stakeholders of this business. Brendan and Margaret Elliott have
invested in this business by taking loan from bank. The amount of bank loan was $104,905.
The equity share of Brendan and Margaret are $104,905.
3. As the stakeholders and owners of this cafe business are same, they share their profits
based on their equity. Moreover, they plan to pay back loan within nest two years.
4. The Cafe Paradiso has a market for their business in the Mountain Glen Shopping
Centre. Huge numbers of local people come to the market. Hence, the number of customers is
large. Moreover, the number of cafe is very limited in this shopping centre. This shopping
centre is a part of an enhancing master planned community in Australia. As the cafe is
located in the main mall with other well-known branding products, it has great opportunity to
earn profit.
5. Consumers are the main component of business. They want fine coffee or beverages
with high quality during their break time. Some customers also demand nutritious meals with
good taste with quick service. As they do not want to consume fast food, consumers chiefly
demand those healthy and light meals.
6. This cafe business has some competitors in the market. For this reason, market
analysis of those competitive firms is essential to set a particular price structure. Moreover,
average income structures of customers are also an important factor. Hence, by analysing
product quality, customer’s income level and price structure of competitive cafe, Cafe
Paradiso set their price structure.

4BUSINESS PLANNING
7. Three key performance indicators of business are customer satisfaction, high quality
of product with limited cost and increasing number of staffs.
8. Financial requirement helps a company to make the balance sheet a company.
Balance sheet includes assets, liabilities and equity of this cafe business. To make business
plan of a company, financial projection is important.
Human resources help a business to operate their business efficiently by hiring skilled
workers. Moreover, a human resource manager controls all policies and rules of the company
effectively.
Physical resources help a business organisation to produce its output and expand the
firm size further. Those resources include all physical items like raw materials, buildings and
capital and so on.
9. To get business license from local council, it is important to notify authority about food
products. Different territory has different food classification in Australia. The cafe owners
need licenses or permits to operate business, food handing permits and resale permits. As cafe
is a small kind of small restaurant business, it will need license or permits related to a
restaurant business.

5BUSINESS PLANNING
Part B:
1.
Business plan for an Ice-cream shop:
Description: Mr. Rozer is going to open an ice-cream parlour at his local area and in front of
a local high school. He decides to open his ice-cream parlour from 8a.m to 4.30 p.m. every
day. His chief mission is to serve ice cream of different flavours with good quality. His
business vision is to start a large ice-cream parlour with some other fast foods at the centre of
the town.
Business products and services: The main business product is ice-cream with different
flavours. Mr. Rozer also provides free home delivery services ice-cream to local citizens.
Marketing activities: to operate a business, Mr. Rozeer needs to make a proper market plan.
For this, he should set some goals and objectives for his business. Moreover, he should
analyse the entire market condition for ice-cream (Wirtz, Pistoia, Ullrich and Göttel 2016).
Further, he needs to make a SWOT (strength, weakness, opportunity and threat) analysis and
product-mix strategy to develop his business further.
Financial indicator: He needs to make a proper financial statement for his business to
estimate his gross profit, net profit and so on (Wajdi, Ummah and Sari 2017). Form his
balance sheet. Mr. Rozer can maintain his records of equity, assets and liabilities.
Communication plan: Mr. Rozer is the only owner and investor of his business. He also
takes loan from bank. Hence, he does not need to communicate with any other stakeholders
(Geissdoerfer, Bocken and Hultink 2016). However, he should repay his loan of bank within
times.

6BUSINESS PLANNING
KPIs: People of different groups, especially school going children, like ice-cream. To
increase demand of ice-cream among customers, maintain of a good quality of product is
important (Kibira, Brundage, Feng and Morris 2018). To increase sales of ice-cream, Mr.
Rozer needs to apply good marketing strategy. Moreover, good communication with his
customers also helps him to enhance his total number of customers.

7BUSINESS PLANNING
References:
Geissdoerfer, M., Bocken, N.M. and Hultink, E.J., 2016. Design thinking to enhance the
sustainable business modelling process–A workshop based on a value mapping
process. Journal of Cleaner Production, 135, pp.1218-1232.
Kibira, D., Brundage, M.P., Feng, S. and Morris, K.C., 2018. Procedure for selecting key
performance indicators for sustainable manufacturing. Journal of Manufacturing Science and
Engineering, 140(1), p.011005.
Wajdi, M.B.N., Ummah, Y.C. and Sari, D.E., 2017. UKM Development Business
Loan. IJEBD (International Journal Of Entrepreneurship And Business Development), 1(1),
pp.99-109.
Wirtz, B.W., Pistoia, A., Ullrich, S. and Göttel, V., 2016. Business models: Origin,
development and future research perspectives. Long Range Planning, 49(1), pp.36-54.
Wirtz, B.W., Pistoia, A., Ullrich, S. and Göttel, V., 2016. Business models: Origin,
development and future research perspectives. Long Range Planning, 49(1), pp.36-54.