Business Planning: Jolly's Java and Bakery

BUSINESS PLANNING: JOLLY’S JAVA AND BAKERY

TABLE OF CONTENTS
Introduction......................................................................................................................................4
Background......................................................................................................................................4
2.1 Mission statement..................................................................................................................4
2.2 Company history....................................................................................................................4
2.3 Business goals........................................................................................................................5
Marketing.........................................................................................................................................5
3.1 Market research.....................................................................................................................5
3.2 Market analysis......................................................................................................................5
3.3 Marketing plans.....................................................................................................................5
3.3.1 Products/services and target market...............................................................................5
3.3.2 Placements......................................................................................................................6
3.3.3 Promotions and advertisements......................................................................................6
3.3.3 ICT marketing strategy...................................................................................................6
3.3.5 Pricing policy..................................................................................................................6
3.4 Evaluation of marketing........................................................................................................7
Operations........................................................................................................................................7
4.1 Legal and licensing requirements..........................................................................................7
4.2 Management details...............................................................................................................7
4.3 Organisational structure and staffing.....................................................................................7
4.4 Professional advisers.............................................................................................................7
4.5 Insurance and security issues.................................................................................................8
4.6 Business premises..................................................................................................................8
4.7 Equipment required...............................................................................................................8
4.8 Production processes.............................................................................................................8

4.9 Information and communication technologies......................................................................8
4.10 Critical risks/ contingency plans..........................................................................................8
Financial projections....................................................................................................................9
5.1 Basic assumption and information.........................................................................................9
5.2 Analysis of financial forecasts...............................................................................................9
5.2.1 Sales mix forecast...........................................................................................................9
5.2.2 Cash flow forecast..........................................................................................................9
5.2.3 Projected profit and loss statement.................................................................................9
5.2.4 Owner’s personal expenses.............................................................................................9
5.2.5 Owner’s personal assets and liabilities...........................................................................9
Conclusion.....................................................................................................................................10
Recommendation...........................................................................................................................10
References......................................................................................................................................14

Introduction
The following work will be justifying the needs of proper business plan which will be made by
comparing with a hypothetical business plan. The importance and the recommendation for a
better business organisation will be provided in the following work.
Background
2.1 Mission statement
The company, Jolly’s Java and Bakery that we have taken under consideration are for the better
forecast of its business mission in the realms of the bakery has seen the massive amount of
growth in the retails. The turnovers rely upon the basic amenities of variations of coffee seeds
that oscillate from good to bad.
2.2 Company history
The company goes back to its roots to the main proposition in Washington and it is set ahead to
create through an intrigue insider for the customers and turn their mind towards having an
interesting value towards using their products and growing affection towards them. The company
headed towards moulding itself in a way which can have a basic idea of how the conventional
competitive fields function in the spheres of the same business ideas.
2.3 Business goals
Like several other bakeries, their focus remains to achieve a purpose which they have set for
them in the fields of the bakery where they will be able to establish an immense legacy for the
coming generations and can emerge out to be the most reliable startup in the realm of the bakery
management. The competition that Jolly’s seeking is not to instil jealousy or hatred but like
several other business orientations, their goals are to bloom in the right way maintaining good
rapport among their customers.
Marketing
3.1 Market research
The market has to be anticipated both for the Blueprint business and the bakery in their own
manners. A proper structure of plans that do not deviate from both the companies must have
respective measures to achieve their propagated goals (Greenland, Combe and Farrell, 2016).
They also rely upon the research that they invest into for growth for further acquisition. The