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Business Planning & Operations Assessment

   

Added on  2022-08-16

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1 | Document 326 - Assessment 7.2 - Business Planning
& Operations v3

Assessment 7.2

Business Planning & Operations

Assessment 7.2 Instructions and Required Resources
Before you begin CLICK HERE to watch an instructional video on how to successfully complete this
assessment. This video will outline the skills and resources required to receive an excellent grade.
Prior to completing this assessment, we recommend you watch the following online lecture
presentations relevant to this assessment:
Lecture Presentation 7.1 - Setting Up a PT Business
Lecture Presentation 7.2 - Marketing a PT Business
Lecture Presentation 7.3 - Managing a PT Business
Lecture Presentation 7.4 - Selling Your PT Services
Lecture Presentation 7.5 - Job Opportunities as a PT

We recommend you read the following chapter from the Certificate IV in Fitness Course Manual
Chapter 7 - Business Operations & Marketing

Student Name

Assessor Name

Qualification
SIS40215 - Certificate IV in Fitness
Delivery Method
Online Face to Face
Assessment Type
Written Project
Units of

Competency

BSBSMB401 - Establish legal and risk management requirements of small business

BSBSMB404 - Undertake small business planning

BSBSMB403 - Market the small business

SISFFIT020 - Instruct exercise programs for body composition goals
SISFFIT015 - Collaborate with medical and allied health professionals in a
fitness context

Please complete the following:

Declaration:
I have read, understand and agree to the assessment tasks and criteria outlined in this
document and agree to complete this assessment in accordance with Australian Fitness Academy’s

assessment policy. I declare that all evidence submitted for this assessment is the product of my own

work and every attempt has been made to accurately reference all sources to prevent plagiarism.

STUDENT SIGNATURE: Date:

BSBSMB408 - Present secure and support sales solutions
Business Planning & Operations Assessment_1

AUSTRALIAN FITNESS ACADEMY © | 2
Student Assessment Tasks

This assessment is to be completed after reviewing resources from
Topic 7 – Business
Operations & Marketing

Students are required to address ALL questions in this assessment task.

This assessment is based on the following scenario:

Scenario:

You have decided to begin a new fitness related business (it can be based on a real business

you are planning or an ‘imaginary’ business).

Task 1: Business Plan

1.
Provide a brief summary about your proposed business and the services it will offer.
2.
Research your business idea and provide a summary for each of the following questions.
Suggested resources to help with your research include:

• Internet and websites

• Australian Bureau of Statistics

• Fitness Australia website

• Resources from Topic 7 of your online course

Ensure you include the reference source of all your data (e.g. website address).

a)
Why have you decided to start the business?
b)
Outline the following statistics to support the need for your business? Ensure that all
research sources/ statistics are cited appropriately.

i) Local market data:

ii) Trends of similar business:

Assessor Use Only

Satisfactory Resubmit
Business Planning & Operations Assessment_2

3 | Assessment 7.2 - Business Planning & Operations
iii) Opposition businesses in surrounding areas:

iv) Socio-economic data:

v) Population growth/ decline:

c)
Where have you chosen to locate / operate your business and why?
d)
How many competitors are there in the same area offering similar services and who
are they? If there are no similar businesses or competitors in the area then identify the

nearest/closest similar competitor business that may pose a risk.

e)
How much do the competitors charge? Outline their pricing structure.
3.
Based on your research from Question 2, design a business plan that includes all of the
following:

a)
The structure of your business (i.e. is your business a partnership / sole trader /
company) and why you chose this model?

b)
Two business goals and objectives (including timeframes for the achievement of goals)
1)

2)

Assessor Use Only

Satisfactory Resubmit
Business Planning & Operations Assessment_3

AUSTRALIAN FITNESS ACADEMY © | 4
c) Business name, logo and slogan

i)
Business Name:
ii) Slogan:

iii) Logo: (Please upload in the space below)

d) Mission Statement

e) Vision Statement

f)
Outline a description of two of the products and services you will offer including the
prices you will charge)

1)

2)

g)
List of:
iv) Other services required to run your business:
Business Planning & Operations Assessment_4

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