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Report on Business Plan of Multi Cuisine Restaurant in Birmingham

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Added on  2020-06-04

Report on Business Plan of Multi Cuisine Restaurant in Birmingham

   Added on 2020-06-04

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BUSINESS PLANNING
Report on Business Plan of Multi Cuisine Restaurant in Birmingham_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1: PART A............................................................................................................................1Rationale for business idea.....................................................................................................1TASK 1: PART B............................................................................................................................2Most significant objectives for establishment for this business ideas ...................................2TASK 2............................................................................................................................................4External analysis for selected business...................................................................................4TASK 3............................................................................................................................................6PART A...........................................................................................................................................6PART B............................................................................................................................................6Development of budget .........................................................................................................6Conclusion.......................................................................................................................................8REFERENCES................................................................................................................................9
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INTRODUCTIONBusiness planning is considered as the most effective and new formal statement thatinvolves a unique concept, objectives and ideas for development of business plan (Laudon andLaudon, 2011). It is also considered as a process which is used by entrepreneurs or individuals todevelop an appropriate business plan through they will be able to achieve their objectives.Present report is based on new and unique business plan of establishing a multi cuisine restaurantin Birmingham which is situated in the UK. Various aspects related to development andimplementation of new business plan is also discussed in this report. Apart from this, the fourmain objectives behind this creation of business plan are discussed. TASK 1: PART ARationale for business ideaA unique and innovative business idea of establishing a multi cuisine restaurant to bestarted in Birmingham, as United Kingdom country. It is considered to be effective as venturingin underdeveloped country with foreign direct investment plays a crucial role in economy andhaving potential markets of nearby university campus (Peteraf, Gamble and Thompson 2014). Itis also considered as an effective business idea for young and dynamic individuals. It is a uniquebusiness idea as there is no such type of multi cuisine restaurant in Birmingham. This restaurantbusiness offers a range of services to a culturally diversified base of customers. In this context,by being a multi cuisine restaurant, it will be able to influence the customers with diversifiedculture foods and also, attract people with different age groups.It will be a new restaurant that is based on unique concept and themes of cultural heritageof Birmingham.These business idea of opening a multi cuisine restaurant has crept in byanalysing the cultural beauty of Birmingham. It has been emerged as a famous tourist destinationin the last few years because of its ancient architecture and cultural importance. This place isanalysed as an excellent for restaurant. Outlet of restaurant will be used for dual purpose byproviding new dining place for family and youngsters as well as, it is an area for expensivedinning for business class people. Apart from this, the menu of restaurant will contain Mexican,French, Italian, British cuisine, Indian and Italian best dishes and it also provides both alternativeof veg and non-vegetarian. This multi cuisine menu will influence the tourists and youngstersalong with unique Birmingham theme based interior designing. The architecture inside therestaurant will contain a touch of all old monuments, handicrafts and culture. This attractive and1
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unique combination of structure and multi-cultural food will point out a difference for thisrestaurant.Apart from this, analysis of competitors is also taken into consideration that is alsoconsidered to be important to develop a business plan as they also affect the business operations.PurnellsCarters of MosleyAdam's restaurantIt is also the most famousrestaurant of celebrity chefGlyn Purnell who provides aninnovative British menu inchic lighted restaurant withBar. Recently, it has achieved5 stars rating from itscustomers and therefore, it isconsidered as a toughcompetitor for our Multicuisine restaurant.It is a British open Kitchenrestaurant which is veryfamous for its modem dishesby using the seasonal Britishingredients. It has continuousgrowth in services just becauseof its innovative and uniquevariety of dishes.It is recognised as a famousBritish cuisine restaurant as itprovides an upscale choice foracclaimed modem for Britishtasting menus in a chic andcontemporary dining room. Major difference is its varietyof food which it offers tocustomers. Most different thing in thisrestaurant is their menu whichoffers a blend of seasonaldishes. It will also beconsidered as a majorcompetitor because it is mostlypreferred by youngsters.Considered as the majorcompetitor for our restaurantas it provides a wide variety ofBritish and Italian cuisinedishes. It has a wide marketappearance and its taste mostlyinfluence the customers. TASK 1: PART BMost significant objectives for establishment for this business ideas The main aim of this work is to give a foundation of business proposal for establishmentof multi cuisine restaurant in Birmingham, UK. This major work is being conducted with anentrepreneurial approach for starting new and unique business. In this context, overall aspectsrelated with new business development will be analysed effectively and appropriately so that itwill lead achievement of success in business operations (Anderson, Sweeney and Williams,2
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