Business Portfolio and Dynamic Capability Report - Desklib

B U S I N E S S
P O R T F O L I O A N D
D Y N A M I C
C A P A B I L I T Y
R E P O R T

INTRODUCTION
Business Portfolio Analysis of Millennium Health Sciences
• The business of MHS is commonly known as Millennium Health Sciences which is involved in the
medicine, cosmetics and vitamins business (Aguinis, Edwards and Bradley 2017)
• The establishment of the organization in 1968 by two of the scientists wherein their major aim was to
properly develop a line which will be catering to the needs of individuals related to skin
• The number of employees working in the organization was inclusive of 4500 and the revenue which
have been earned by the organization is $4.3 billion (Andaleeb and Hasan 2016)
• The entire presentation will be helpful in examining the different portfolios of MHS and providing
proper recommendations which will be based on the dynamic capability of the firm

BUSINESS PORTFOLIOS OF MHS
BUSINESS
The various businesses which are included under the business of Millennium
Health Services Organization is inclusive of the following aspects:
• Looks
• Neutrino
• Energino
• Dermatech

OVERVIEW OF BUSINESS
UNITS
• Looks- The looks is segmented as the cosmetics aspect of the MHS Company
• Energino- It is defined as the unit which is new and it deals with the concept different
kinds of energy drinks as they have introduced the same
• Dermatech- It is the other segment which is new and it is the oldest unit of the
company
• Neutrino- The respective unit deals with health-related supplements and vitamins
which are essential for the body. In the recent era, they try to generate idea of new
products wherein it will be considered as the commercial success.

BCG MATRIX
Looks
Energino
Dermatech
Neutrino

CONTD...
• Star- It is the business unit that have high share in market in high growing industry and
Dermatech is the star of MHS
• Dog- It is considered as the aspect which has low market share in the slow growing industry.
Energino is considered as Dog in MHS
• Cow- It is considered as the high market share business unit; however, low growth industries
and Neutrino is the cash cow in MHS
• Question Mark- It is considered as low market share in high growing industries and Looks is
considered as question mark in MHS