Cocofina Business Portfolio
Added on 2020-12-09
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PORTFOLIO
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................21. Justifying why Cocofina business qualifies as a small business.............................................22. Drawing academic literature, compiling a detailed portfolio on business..............................32.1 Small business ownership.....................................................................................................32.2 Financial planning.................................................................................................................72.3 Marketing a small business...................................................................................................73. Drawing results of research and making recommendation to improve competiveness..........8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11Online........................................................................................................................................12APPENDIX....................................................................................................................................13
INTRODUCTIONBusiness is elaborated as organization or enterprising entity involved in industrial,commercial or promotional activities. The present report is about compiling a portfolio oforganic beauty products of UK based small business as Cocofina. This operates in business ofcoconut water, oil, milk, flour, sugar, chips and various other food and drinks industry. Thefounder of this company is Jacob Thundli with his business partner Manisha Solanki has showedus to win over rivals with his coconut product based business. This report would givejustification that Cocofina is qualified as small business and on basis of rigorous research anddrawing academic literature, there will be compilation of portfolio of business such as marketinga small business and many all. Simultaneously, it would reflect about outcomes of entire researchand recommendations would be given to remain competitive in this entire industry.1. Justifying why Cocofina business qualifies as a small businessThe business is derived of products manufactured with use of coconut as it was started inyear 2004 as he initiates with idea of bottle coconut water. It has introduced passion for coconutswith creation of discovery of special species of coconut for its customers. Generally, this brandshows healthy, honest along with quality products as its products are made through rightcoconuts with no hidden ingredients, preservatives or additives as well. In the present scenario, itis sold in 3000 speciality along with healthy outlets in UK as it has experience of 10 years andwhile continuation of growth, this will contribute to communities they operate as well (Kunakaand Moos, 2019). This business is qualified as small business because its turnover has attainedgrowth at impressive speed and its turnover has tripled and doubled in last year. Due to this,organization has expanded substantially in last few years. In the current scenario, it has 7 fulltime employees and similar to number of part time, and various speaks different languages(Cocofina. 2018).This is continually unlocking innovative markets which hope soon with capability to sellcoconut products. The small business size standards established with small businessadministration has defined maximum size limits could be qualified as small business. Thebusiness is required for meeting multiple criteria as qualified as small such as organized formargin, independently owned and operated and is not dominated in field on national basis. Thus,Cocofina is owned and operated on individual basis as it has very less employees so qualified assmall business. As these units are referred as single ownership so it is sole proprietorship as both
management and control is with Jacob as he is owner actively involved with daily operations ofbusiness. It has presence of limited reach with restricted area of operations so to attain demand.This tends to use manpower and labor for purpose of production as it has less dependency ontechnology is limited (Gerasymenko, De Clercq and Sapienza, 2015). The main feature is aboutuse of local and readily availability of resources as it helps economy for optimum utilization ofnatural resources and less wastage as well. It is referred as major employment in the country andeven improves income of groups of lower income groups and increases standard of living alongwith regions of economic development. Apart from economic reasons, this industry playssignificant role for purpose of social growth along with development of country (Edwards,2018). As this business is initiated with lower or middle-class person and offers opportunity forearning wealth along with employee other people. Thus, gives high contribution to incomedistribution and social progress as well.2. Drawing academic literature, compiling a detailed portfolio on business 2.1 Small business ownershipCocofina has been desired by the professionals to be launched in UK for retaining theadequate amount of revenue and gains through the operations. To launch this beauty productbusiness on which it is being required by the professionals in analyzing and searching for themarket. There could be effective raise and growth for retaining the adequate amount of revenuein the market. Designing the product which are required to be based on consumer desired andwants and preferences (Bogers, Hadar and Bilberg, 2016). However, managing the operationalactivities will enable the firm in leading the operational motives at the right time. Type of business ownership:OwnershipDefinitionSole ProprietorshipThis is the easiest ownership format for the small-scalebusinesses as it is governed by single person. Helpful inretaining all profit, self-governed and managed as well as havesmall operating area to have better controlling on operations.Partnership2 or more than 2 people engaged in operating businessfunctions. There will be development of operational tactics andlists of activities which were divided mutually. A proportionate
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