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Research Paper on Marketing Mix

   

Added on  2020-05-11

9 Pages911 Words154 Views
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Running Head: Business ProblemBusiness Problem
Research Paper on Marketing Mix_1

Business Problem1Table of Contents1Introduction..............................................................................................12 Review of Literature..............................................................................13 Research Gap:........................................................................................24 Problem Statement.................................................................................25 Hypothesis of the study.........................................................................26 Research Design....................................................................................37 Sampling Design....................................................................................38 Data Collection......................................................................................39 Tool for Data Interpretation and Analysis.............................................310 Conclusion:..........................................................................................4References.................................................................................................4
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Business Problem2IntroductionNational Australia Bank has the oldest legacy of 150 years and has widest expansion withbranches at 800 locations worldwide with more than 10 million customers with sole aim tounderstand and support customers. National bank of Australia offers customized financialproduct based on the need of customers at all the regions (NAB, 2017). With the increasingcompetition every day, it is very essential to understand the brand loyalty of the organization. Marketing mix is very important element of marketing, and companies shouldconcentrate on perfect blend of marketing mix for their offering in order to succeed in thecompetitive market, every marketer should know which marketing mix influence the brandloyalty most.Review of Literature:Goi, 2009 in his research paper review the concept of marketing mix he has doneexploratory study to explore different thoughts given by the marketing researcher on marketingmix, and the research paper revealed that marketing mix is the important aspect of company’soffering (Goi, 2009).Souar, Keltouma, & Ameur, 2015 in his research paper investigates the effect ofmarketing and service quality on customer satisfaction and loyalty and the research paperrevealed that marketing mix is very important aspect of any offering weather product or service
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