Strategic Management Theory Analysis
Added on 2020-04-01
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BUSINESS PROCESSALCON CASE STUDY
BUSINESS PROCESSContentsALCON CASE STUDY......................................................................................................7INTRODUCTION...............................................................................................................7CURRENT SITUATION.....................................................................................................7Research and Development.........................................................................................................7Business Focus.............................................................................................................................8Customer Vision Care..................................................................................................8Pharmaceutical.............................................................................................................8Surgical........................................................................................................................8Corporate Responsibility.............................................................................................................9Core Competencies....................................................................................................................10Research and Development.......................................................................................10Manufacturing............................................................................................................10Sales...........................................................................................................................10Values.........................................................................................................................10Workplace Culture.....................................................................................................10Community Involvement...........................................................................................11Training and Development.........................................................................................11Health and Wellness...................................................................................................11
BUSINESS PROCESSProduct Categories.....................................................................................................11Organogram...............................................................................................................12THE PROBLEM................................................................................................................12Pakistan Branch.........................................................................................................12Industry Analysis.......................................................................................................13Eye Care in Pakistan..................................................................................................14Porter Analysis Of 5 Forces.......................................................................................................15Buyer’s Bargaining Power – Low.............................................................................15Suppliers’ Bargaining Power – Low..........................................................................15Barriers for Entry – Moderate....................................................................................15Substitutes Threat – Moderate...................................................................................15Competitive Rivalry – High.......................................................................................16Financial Analysis.....................................................................................................................16SOLUTION.......................................................................................................................16Vision.........................................................................................................................................16Mission......................................................................................................................................17Evaluation Of Mission Statement..............................................................................................17Swot Analysis............................................................................................................................18OBJECTIVES IN LOG TERM.................................................................................................20JUSTIFICATION...............................................................................................................21METHOD OF INTERNAL FACTOR EVALUATION...........................................................21Matrix for internal factor evaluation..........................................................................21Interpretation..............................................................................................................24
BUSINESS PROCESSEVALUATION OF EXTERNAL FACTORS..........................................................................24Matrix for External Factor Evaluation.......................................................................24Interpretation..............................................................................................................25COMPETITIVE PROFILE MATRIX.......................................................................................25Interpretation..............................................................................................................26TOWS ALCON LAB INC. MATRIX.......................................................................................27IE MATRIX...............................................................................................................................33Interpretation..............................................................................................................34GRAND STRATEGY MARKET.............................................................................................34Interpretation..............................................................................................................35Interpretation..............................................................................................................38CONCLUSION AND RECOMMENDATION.................................................................38REFERENCES..................................................................................................................39
BUSINESS PROCESSEXECUTIVE SUMMARYAlcon Laboratories Inc. Stands as a strategic and leading company of ophthalmic pharmaceuticals, founded in the US and spread the company in 75 branches in throughout the world, supplying its products to 180 companies. And Pakistan is one of such countries. The marketed products portfolio includes various kinds of medicines, like in the areas of Surgical IOL’s, antibiotic, dry eye management and anti-glaucoma and consumer vision care. Alcon Laboratories Inc. in Pakistan, supplies the products, like systane, tobradex, torec, vigamox, travatan, acrysoft IOL and many other products. The aim of the report is to perform thorough analysis of Alcon’s strategic management. The study includes study of the overall industry and the healthcare industry in Pakistan. Sudden decline of the sales in Pakistan for one year has made the company alerted to review its business in Pakistan. Eventual investigation and results have discovered many of the causes, both internal and external. The problem has been identified and the strategic management has been applied towards proposal of the solution.
BUSINESS PROCESSALCON CASE STUDYINTRODUCTIONAlcon was founded in the year 1945, with the name of Alcon LaboratoriesInc., by pharmacists, William Conner and Robert Alexander, in Texas. Majority ofAlcon is owned by Nestle, incorporating in Hunenberg, Switzerland, while theoperations are based in the US. The company develops, distributes andmanufactures various products for eye care and spread to more than 180 countries,while operations are performed in 75 countries. The core key divisions of business of Alcon are, pharmaceutical, surgicaland consumer vision care and other products are dry eye products and ocularvitamins. The headquarters of the company are spread to Hunenberg, Switzerlandand Texas in the US. The company has made the revenue of $6 billion USD, in theyear 2015, having more than 17,000 employees working for the company (Alcon,n.d.). Alcon has released IPO (Initial Public Offering), on NYSE (New York StockExchange) and share of Nestle was 75 percent of Alcon. However, Novartisacquired the Alcon shares of 52 percent, owned by Nestle and became majorityowner of Alcon, in August, 2010. CURRENT SITUATIONResearch and Development Research and Development organization of Alcon is one fo the largest,globally, with more than 1350 employees that includes over 300 of them are O.Ds,M.Ds or even Ph.Ds.
BUSINESS PROCESSBusiness FocusThe core business of the company is on three basic divisions, customervision care, pharmaceutical and surgical. Customer Vision CareAlcon, being second largest consume vision care products manufacturer, itproduces various innovative products, to meet the demands of eye care for theglobal consumers. The line fo consumer care products include products for contactlens care, like OPTI-FREE line of contact line solution and a full artificial tearsline, providing great relaxation and comfort for the patients, who suffer frompossible dry eye (Alcon, n.d.). Furthermore, allergy eye drops of consumer careand ocular dietary supplements enhance the health of eyes, as people grow withage. PharmaceuticalAlcon, apart from being one of the leaders in the pharmaceuticals, for theeye, also promotes itself with advance treatments, for various diseases, likeinfection, glaucoma and allergy, with parallel expansion of its focus into newerareas, like diabetic retinopathy, macular degeneration and many other diseases thatare sight-threatening. Surgical Alcon has the surgical products that are most ophthalmic surgical productscomprehensive portfolio that enables to achieve optimal results, by surgeons, fortheir patients. Alcon stands as one of the leader in the products of ophthalmicsurgical, a premier position is occupied by Alcon in surgical suits, worldwide andpromotes all kinds of ocular surgical procedure relevant products. Intraocularlenses, which are most preferred line, in the world, developed and manufactured byAlcon, with the name, AcrySofR with global share of 60 percent (Alcon, n.d.).
BUSINESS PROCESSCorporate Responsibility Alcon offers commitment of involvement of humanitarian and communitythat needed for people and either they can afford or not, but can be aare that themedicine exists. The significant part of the culture involves responsibility to thehumanity and community as a whole. The company offers a program for patientassistance, for the people in need, who lack enough to pay and in need of therapies.Alcon offers commitment to quality with simple conformance to program orproduct requirement and specifications and improve quality management systemand all business process aspects it strives to comply with highest statutoryrequirements and regulatory level and meet or exceed such standards consistently,in the market. It recognizes local requirements and controls and yet ensurescompliance, in global markets. It believes the way it conducts the businesses and strives to operate withtransparency and honesty in higher level. This commitment is considered as thefoundation for everything, in the company. Alcon has a dedication as a corporation to earn the trust of the physiciansand patients, continually, in preserving, protecting and restoring the sight, showinghighest ethics standards in the business process every day. Alcon showscommitment to integrity of creation and maintenance of trist centered and ethicalrelationships with the patients and healthcare professionals. Alcon creates sharedvalue, in conducting business, also according to teh philosophy of Nestle forcorporate social responsibility and create shared value. Alcon concerns the environmental management and safety, following theexternal regulator agencies and following environmental policies and principles.Alcon has won the certification of the facilities of manufacturing and Research andDevelopment, by ISO 14001 (Alcon, n.d.). Alcon follows full compliance with the
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