Business Process Management

This report provides an overview of the current business model of ShutterCorp Photography organization and recommends a To-Be business model. It also includes an analysis of waste in the organization and suggests implemented changes. The report concludes with a cost analysis and bibliography.

Running head: BUSINESS PROCESS MANAGEMENT
Business Process Management
Name of the Student
Name of the University
Author Note

1BUSINESS PROCESS MANAGEMENT
Executive Summary:
Currently the organization ShutterCorp Photography organization is one of the best photography
organization which is specialized in the sector of personal event related photography, family
photography sessions and for the commercial type of photography. This organization is having
more than 25 studios and the growth of the organization can be seen from current condition of
business. Overview of the current business model has been shared in this report and a To-Be
business model has been recommended for the organization. Analysis regarding the waste has
been also done in this report.

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Table of Contents
As-Is Process:..................................................................................................................................3
Waste Analysis:...............................................................................................................................5
Issue Register:..................................................................................................................................5
Implemented Changes:....................................................................................................................5
To-Be Model:...................................................................................................................................6
Cost Analysis:..................................................................................................................................7
Bibliography:...................................................................................................................................8

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As-Is Process:
Figure: ShutterCorp As-Is process
The processes for the organization is initiated at the time of booking that is being made
by the customers for a photographic session at the photo studio of ShutterCorp Photography. To
execute the booking process the customer need to visit any of the studios of the ShutterCorp
Photography or they can book a photographic session through email and phones. Here for
processing of the request of the customers there is a team of customer service representative and
the booking related queries of the customers for the photographic session. Based on the user
requirement this representative also assigns perfect photographer to the customers. The customer
representative team consists a generalized system which is used by this team for providing

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notification to the customers. Customers are also capable of navigating the gallery and from the
gallery they can select their desired photo for printing purpose. The customers can also select the
number of copies that are looking to print. Customers can also get a high resolution digital copy
of those pictures if they want. Some specific type of picture can be selected by the customers for
performing some editing on that selected pictures but this will be considered as a special request
form the end of the customers. Here the customers can also select the method of delivery of the
printed photos. Currently there is two methods of delivery. First the customer can visit to the
studio of ShutterCorp Photography and can pick up their ordered items or they can request the
ShutterCorp Photography to deliver their items by post. For the shipment by post a fee for the
posting the order will be imposed to the customer. Some additional editing on the photo can be
done by the customer if it is required by the customer after placing the order to the ShutterCorp
Photography.
Here as this is a special request the editing expert need to communicate with the
customers so that can edit the picture as per the requirement of the customer. Here for
clarification of the editing, the expert can contact with customer via phone calls or emails and
with that they can also clarify the extra charges that is required for the photo editing with the
customers. In the events when printed copy of the photos is requested by the customers the
expert prints the photos and drop them in the counter of the studio with an envelope over it so
that it can be distinguished from the other orders. For the digital copies the expert uploads them
to the dropbox folder and the order number is attached to the folder for the identification
purpose. To ensure that the customers are able to navigate those folder, a link to the folder is
shared with them, but the link is shared with them after the payment is done by the customers
successfully. At the time of delivery of the photographs a complete invoice is created including

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any type of additional fees and it is forwarded to the customer by the customer service
representatives. Customer can pay to the ShutterCorp Photography by a bank transfer for
delivery through post or they can directly pay to the studios of post.
Waste Analysis:
The extra load that is taken by the customer service representative is one of the waste for
the waste for the organization. Automation processes can be implemented in this case through
which this waste for the organization can be removed. As the service of the customer
representative can be omitted in this case all the cost regarding it will be removed.
Issue Register:
Number
of
Issues
Issue name Issue Description Qualitative
impact
Quantitative
impact
1 Placing of
Invalid Order
Customer service representative
hears wrong requirements from
the customer
Customer
Base is
Damaged
Revenue
Reduced
2 Improper
Equipment
Malfunction of the
photographic equipment and
devices
Reputation
Decreased
Revenue
Reduced
3 Incomplete
Delivery
Customer is present at the time
of post delivery
Loss in
Assets
4 File Server
Malfunction
Organizational file server
malfunctions if any type the
server got damaged physically
or by any type of remote attack.
Reputation
Decreased
Loss in
Assets and
revenue
Implemented Changes:
The main changes which can be implemented within the organization is deployment of a
website through which organization will manage their booking and payment process and the
customer service will be also provided through this website. Customers will be able to navigate
the website and with that they will be able to palace order of their desired products. Due to this

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all the services regarding customer service representative can be omitted in this case and for that
overall process of the booking can be optimized. The first time user needs to register to the
website and after the registration, the users can login to the website and can browse various of
services offered by the ShutterCorp Photography. Through this website the user of the system
will be able to book their own photographer as per their budget and expertise area. The users will
be also able to make their payments through this website. The two methods of payments which
will be available to the customers are the online payment through a secure gateway and the
payment method of cash on delivery. For the cash on delivery system booking will be
crosschecked with the customers and an invoice will be generated from the system which will be
provided to the customers. Through this website the customers will be also able to keeping the
track of the delivery schedule which will help for efficient delivery. Through this website a draft
of the final product can be also shared with the customers so that all the requirement of the
customer can be satisfied.

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To-Be Model:
Figure: ShutterCorp As-Is process
While a customer opens the website of the organization the first option which is provided
to them is the registering option. Registration will be required for the first time users and here the
users need to create their own account for that. If the users are already having the account then
they need to simply login to the system by proper login ID and password. In the next process the
users can browse the whole website and can find out their desired photographer whom they like
to hire for a photography session. After selection of the photographer the users are redirected to
the payment page where they need to pay some advance fee for conformation of the booking of
the photographer. Payment will be accepted by the website in both the online payment mode and
in cash on delivery mode. While the customer choses the option of cash on delivery invoice is
generated from the system and booking is crosschecked with the customer. This invoice need to

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be carried by the customers to the studio at the time of getting the service from the selected
photographer.
Cost Analysis:
A proper cost analysis has been done for implementing the website and it has been
assessed that cost of development of the website will be near about 1800 EUR. Also from the
cost analysis it has been assessed that for improving the equipment for photography approximate
cost is near about 2540 EUR. Through website implementation and improving the photographic
equipment the cost for running the business can be reduced heavily.

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