Table of ContentsINTRODUCTION...........................................................................................................................1BPM AND STRATEGY..................................................................................................................1PROBLEM ANALYSIS..................................................................................................................4PROPOSED SOLUTION................................................................................................................6SOLUTION CONSIDERATION....................................................................................................7RECOMMENDATION...................................................................................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
Illustration IndexIllustration 1: Gap Model.................................................................................................................2Illustration 2: Value chain analysis..................................................................................................3Illustration 3: As-Is diagram............................................................................................................5Illustration 4: Project scoping diagram............................................................................................6Illustration 5: To be process.............................................................................................................7
INTRODUCTIONBusiness Process Management (BPM) can be defined as management discipline thatassists in improving organizational performance. It involves methods, techniques for analysing,designing, enactment and controlling over business process (Jeston and Nelis, 2014). Currentstudy is based on Jambo Airline which is the regional airline which offers freight services topassengers to major towns. Present report will discuss business process management and theapproaches that should be adopted by airline. Furthermore, it will analyse business problem ofcited airline and will propose solutions so that company can perform well in the market.BPM AND STRATEGYBPM is the process through which company can design, operational process. There aremany issues which are faced by the organization; thus, it is essential for the company to analysethese problems and take proper solution in order to resolve them (Chang, 2016). The main aim ofimplementing BPM approach is to enhance efficiency level and satisfy consumers. Scott Jamieson is appointed as CEO of Jambo Airline. As a CEO, it is the responsibilityof the person to analyse loophole in the system and take action to improve it. The major problemraised by Scott in his report is that booking is done through travel agents due to which consumershave to pay more prices and sometimes, detail regarding flights are not being communicated topassengers properly (Krumeich and et.al, 2014). Many times, Jambo Airline fails to providetimely catering services to consumers because of unavailability of catering services in someregional centres. Sheely who is handling account department of the cited firm, is unable tohandle and manage cash transactions properly. She regularly takes sick leave which affectsrecord maintenance system of the entity. It is essential for Jambo Airline to adopt several approaches in order to resolve workbased problems of the organization (Brocke and Rosemann, 2014). Gap ModelIt is another approach that can be adopted by Jambo Airline in order to resolve businessissues and improve performance of the company. It is the model which is applied for improvingservice quality of the business. This is because in the cited airline, many times consumers do notget timely detail about their flight booking and other accommodation facilities. Many times,cited firm fail to provide catering services to them properly (Schaper and et.al., 2014). It is the1
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