Operations Management
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This article discusses Business Process Models and Strategy Analysis in Operations Management. It covers the Business Process Modeling Notation, Collaborative B2B Processes, Internal Business Processes, SWOT Analysis, and Open Source Software Comparison Table. The article also provides recommendations for software implementation and a reflection on the contribution to the online discussion.
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Running head: OPERATIONS MANAGEMENT
Operations Management
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Operations Management
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1OPERATIONS MANAGEMENT
Table of Contents
Analysis – Business Process Models and Strategy analysis............................................................2
Business Process Models.............................................................................................................2
Strategic Analysis of CC Music..................................................................................................5
SWOT Analysis.......................................................................................................................5
Open Source Software Comparison Table..................................................................................7
Customer Relationship Management software and Enterprise Resource Management software
.....................................................................................................................................................7
Report........................................................................................................................................11
Introduction............................................................................................................................11
Discussion..............................................................................................................................12
Recommendation for Software implementation....................................................................14
Conclusion.............................................................................................................................15
Reflection on your contribution to the online discussion..........................................................16
References......................................................................................................................................19
Table of Contents
Analysis – Business Process Models and Strategy analysis............................................................2
Business Process Models.............................................................................................................2
Strategic Analysis of CC Music..................................................................................................5
SWOT Analysis.......................................................................................................................5
Open Source Software Comparison Table..................................................................................7
Customer Relationship Management software and Enterprise Resource Management software
.....................................................................................................................................................7
Report........................................................................................................................................11
Introduction............................................................................................................................11
Discussion..............................................................................................................................12
Recommendation for Software implementation....................................................................14
Conclusion.............................................................................................................................15
Reflection on your contribution to the online discussion..........................................................16
References......................................................................................................................................19
2OPERATIONS MANAGEMENT
Analysis – Business Process Models and Strategy analysis
Business Process Models
The Business Process Modeling involves the development and creation of explicit
graphical model of a business process that includes the internal knowledge on that particular
process1. The Business Process Models that would be developed for CC Music would follow the
Business Process Modeling Notation (BPMN)2 .The Business process models that should be used
in order to capture the existing and the proposed business processes for CC Music are as follows:
Collaborative (Public ) B2B Processes
Internal (Private ) Business Processes
Collaborative B2B Processes – The collaborative B2B Processes would be very fruitful for the
CC Music. The collaborative B2B process involves the interactions between the two or more
entities of business 3. The graphical representation of these types of business models are from the
global point of view. The collaborative B2B processes does not rely on the views of the any
particular participant of the process but it shows the interactions between the participants
1 Van Dongen, Boudewijn, Remco Dijkman, and Jan Mendling. "Measuring similarity between business process
models." In Seminal contributions to information systems engineering, pp. 405-419. Springer, Berlin, Heidelberg,
2013.
2 Zur Muehlen, Michael, and Jan Recker. "How much language is enough? Theoretical and practical use of the
business process modeling notation." In Seminal Contributions to Information Systems Engineering, pp. 429-443.
Springer, Berlin, Heidelberg, 2013.
3 Victor Chen, Jengchung, Yawen Chen, and Erik Paolo S. Capistrano. "Process quality and collaboration quality on
B2B e-commerce." Industrial Management & Data Systems 113, no. 6 (2013): 908-926.
Analysis – Business Process Models and Strategy analysis
Business Process Models
The Business Process Modeling involves the development and creation of explicit
graphical model of a business process that includes the internal knowledge on that particular
process1. The Business Process Models that would be developed for CC Music would follow the
Business Process Modeling Notation (BPMN)2 .The Business process models that should be used
in order to capture the existing and the proposed business processes for CC Music are as follows:
Collaborative (Public ) B2B Processes
Internal (Private ) Business Processes
Collaborative B2B Processes – The collaborative B2B Processes would be very fruitful for the
CC Music. The collaborative B2B process involves the interactions between the two or more
entities of business 3. The graphical representation of these types of business models are from the
global point of view. The collaborative B2B processes does not rely on the views of the any
particular participant of the process but it shows the interactions between the participants
1 Van Dongen, Boudewijn, Remco Dijkman, and Jan Mendling. "Measuring similarity between business process
models." In Seminal contributions to information systems engineering, pp. 405-419. Springer, Berlin, Heidelberg,
2013.
2 Zur Muehlen, Michael, and Jan Recker. "How much language is enough? Theoretical and practical use of the
business process modeling notation." In Seminal Contributions to Information Systems Engineering, pp. 429-443.
Springer, Berlin, Heidelberg, 2013.
3 Victor Chen, Jengchung, Yawen Chen, and Erik Paolo S. Capistrano. "Process quality and collaboration quality on
B2B e-commerce." Industrial Management & Data Systems 113, no. 6 (2013): 908-926.
3OPERATIONS MANAGEMENT
involved in the business process models 4. The interactions which talks place in this business
process models involves a series of activities and also the exchange patterns of the messages that
takes place between the participants of the business process models . The activities that are
involved in this business process models, for the collaborations of the participants of can be
considered as the “touch-points “between the involved participants. Thus, it can be said that the
process involved in the business process model, clearly defines the interactions, which are visible
to the public for each participant. If the process is observed in only one of the pool, which is for
one participant, the public process is also called an abstract process. The actual processes or the
internal processes, includes more activities and also contains more details in comparison to what
is shown in the collaborative processes.
Figure 1: Collaborative B2B Business Process Model
4 Formentini, Marco, and Pietro Romano. "Towards supply chain collaboration in B2B pricing: A critical literature
review and research agenda." International Journal of Operations & Production Management 36, no. 7 (2016): 734-
756
involved in the business process models 4. The interactions which talks place in this business
process models involves a series of activities and also the exchange patterns of the messages that
takes place between the participants of the business process models . The activities that are
involved in this business process models, for the collaborations of the participants of can be
considered as the “touch-points “between the involved participants. Thus, it can be said that the
process involved in the business process model, clearly defines the interactions, which are visible
to the public for each participant. If the process is observed in only one of the pool, which is for
one participant, the public process is also called an abstract process. The actual processes or the
internal processes, includes more activities and also contains more details in comparison to what
is shown in the collaborative processes.
Figure 1: Collaborative B2B Business Process Model
4 Formentini, Marco, and Pietro Romano. "Towards supply chain collaboration in B2B pricing: A critical literature
review and research agenda." International Journal of Operations & Production Management 36, no. 7 (2016): 734-
756
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4OPERATIONS MANAGEMENT
Internal (Private) Business process – The internal or the private business process focuses on
the view of the single business organization, in this case the business organization is the CC
Music. Even though the internal processes involved in this business process model depicts
interactions with the external participants, they also define and highlight the activities, which are
not commonly visible to the public. Thus, these processes involved in this business model can be
considered as the private activities. The internal business process will be contained within a
single poll if swim lanes are used in the internal business process 5. Thus, it can be said that the
Sequence flow of the process is included within the pool and they are limited within the
boundaries of the pool 6. However, the Message Flow can cross the boundary of the pool in order
to exhibit the interaction that exists between the various separate internal business processes.
Thus, it can be said that the Business process diagram can more than one private or internal
business process 7.
5 Brunswicker, Sabine, and Wim Vanhaverbeke. "Open innovation in small and medium‐sized enterprises (SMEs):
External knowledge sourcing strategies and internal organizational facilitators." Journal of Small Business
Management 53, no. 4 (2015): 1241-1263.
6 Zur Muehlen, Michael, and Jan Recker. "How much language is enough? Theoretical and practical use of the
business process modeling notation." In Seminal Contributions to Information Systems Engineering, pp. 429-443.
Springer, Berlin, Heidelberg, 2013.
7 Nonemacher, Michael N., and Petko Chobantonov. "Business process diagram data collection." U.S. Patent
9,606,772, issued March 28, 2017.
Internal (Private) Business process – The internal or the private business process focuses on
the view of the single business organization, in this case the business organization is the CC
Music. Even though the internal processes involved in this business process model depicts
interactions with the external participants, they also define and highlight the activities, which are
not commonly visible to the public. Thus, these processes involved in this business model can be
considered as the private activities. The internal business process will be contained within a
single poll if swim lanes are used in the internal business process 5. Thus, it can be said that the
Sequence flow of the process is included within the pool and they are limited within the
boundaries of the pool 6. However, the Message Flow can cross the boundary of the pool in order
to exhibit the interaction that exists between the various separate internal business processes.
Thus, it can be said that the Business process diagram can more than one private or internal
business process 7.
5 Brunswicker, Sabine, and Wim Vanhaverbeke. "Open innovation in small and medium‐sized enterprises (SMEs):
External knowledge sourcing strategies and internal organizational facilitators." Journal of Small Business
Management 53, no. 4 (2015): 1241-1263.
6 Zur Muehlen, Michael, and Jan Recker. "How much language is enough? Theoretical and practical use of the
business process modeling notation." In Seminal Contributions to Information Systems Engineering, pp. 429-443.
Springer, Berlin, Heidelberg, 2013.
7 Nonemacher, Michael N., and Petko Chobantonov. "Business process diagram data collection." U.S. Patent
9,606,772, issued March 28, 2017.
5OPERATIONS MANAGEMENT
Figure 2: Internal Business Process Model
Strategic Analysis of CC Music
SWOT Analysis
SWOT analysis is the analytical framework or structure that is used for the assessing or
evaluating the competitive position of any company or organization by identifying the strengths,
weakness, opportunities and the threats of the company8. The SWOT Analysis of any company
helps to accomplish the objectives of the company and also identify the obstacles which is
needed to be overcome or curtailed in order to achieve the results which are desired .
The SWOT Analysis of CC Music is as follows:
Strengths – The strength of the company CC Music includes the ability of the
artists, Chris and Clive to ensure quality of their productions and their ability to
8 Hill, Charles WL, Gareth R. Jones, and Melissa A. Schilling. Strategic management: theory: an integrated
approach. Cengage Learning, 2014.
Figure 2: Internal Business Process Model
Strategic Analysis of CC Music
SWOT Analysis
SWOT analysis is the analytical framework or structure that is used for the assessing or
evaluating the competitive position of any company or organization by identifying the strengths,
weakness, opportunities and the threats of the company8. The SWOT Analysis of any company
helps to accomplish the objectives of the company and also identify the obstacles which is
needed to be overcome or curtailed in order to achieve the results which are desired .
The SWOT Analysis of CC Music is as follows:
Strengths – The strength of the company CC Music includes the ability of the
artists, Chris and Clive to ensure quality of their productions and their ability to
8 Hill, Charles WL, Gareth R. Jones, and Melissa A. Schilling. Strategic management: theory: an integrated
approach. Cengage Learning, 2014.
6OPERATIONS MANAGEMENT
produce. Both Chris and Clive have been former music and music technology
teachers 9. Thus, it can be said they possess the knowledge as well as the
capability to produce quality outputs. The strength of the CC Music is that the
income that would be generated from the tours and merchandising would be
handful because of the recognition of both Chris and Clive. Music is an
indispensable commodity for the various fans across the world, specific genres
and artists have fan bases, which cannot be substituted.
Weakness – The weakness of the company CC Music is that the company is not
well-established ion the market and CC Music can be deemed as the small to
medium enterprise (SME). The other weakness of the company CC Music is that
the both Chris and Clive lack the knowledge of the professional business
information technology. Because of the lack of knowledge, they posses they are
hesitant to invest funds for the business software that are to be used for the
company CC Music.
Opportunities – The daughter of Chris and the niece of Clive are both keen to
support and also potentially mange the business of CC Music in the future. Both
of them are very young and their involvement will be very fruitful and vital for
the company, CC Music. They are eager to run the company in democratic style,
which would enable everyone to take part in the business decisions 10. Thus, it can
be deemed as the opportunity for CC Music.
9 Armstrong, Victoria. Technology and the gendering of music education. Routledge, 2016.
10 Gonos, Jaroslav, and Peter Gallo. "Model for leadership style evaluation." Management:
journal of contemporary management issues 18, no. 2 (2013): 157-168.
produce. Both Chris and Clive have been former music and music technology
teachers 9. Thus, it can be said they possess the knowledge as well as the
capability to produce quality outputs. The strength of the CC Music is that the
income that would be generated from the tours and merchandising would be
handful because of the recognition of both Chris and Clive. Music is an
indispensable commodity for the various fans across the world, specific genres
and artists have fan bases, which cannot be substituted.
Weakness – The weakness of the company CC Music is that the company is not
well-established ion the market and CC Music can be deemed as the small to
medium enterprise (SME). The other weakness of the company CC Music is that
the both Chris and Clive lack the knowledge of the professional business
information technology. Because of the lack of knowledge, they posses they are
hesitant to invest funds for the business software that are to be used for the
company CC Music.
Opportunities – The daughter of Chris and the niece of Clive are both keen to
support and also potentially mange the business of CC Music in the future. Both
of them are very young and their involvement will be very fruitful and vital for
the company, CC Music. They are eager to run the company in democratic style,
which would enable everyone to take part in the business decisions 10. Thus, it can
be deemed as the opportunity for CC Music.
9 Armstrong, Victoria. Technology and the gendering of music education. Routledge, 2016.
10 Gonos, Jaroslav, and Peter Gallo. "Model for leadership style evaluation." Management:
journal of contemporary management issues 18, no. 2 (2013): 157-168.
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7OPERATIONS MANAGEMENT
Threats – The company CC music has still not utilized the ever improving
technologies that are been used in the music industry, which the other competitive
companies in the market have already started using. The lack of technological
infrastructure in comparison to the already existing rival companies in the market
is the threat of the company, CC Music 11.
Open Source Software Comparison Table
Customer Relationship Management software and Enterprise Resource Management software
The Customer Relationship Management software and Enterprise Resource Management
software and their characteristics that would be fruitful for CC Music are as follows:
Software Name Characteristics
Hub Spot CRM This software is used for doing the
complex processes at the same time it
provides all the basic features that is
expected from the Customer
relationship management software12.
It has the capability of organizing all
the details of the customers, which can
be used of the user for constructing
11 Teubal, Morris, Dominique Foray, Moshe Justman, and Ehud Zuscovitch, eds. Technological Infrastructure
Policy: An International Perspective. Vol. 7. Springer Science & Business Media, 2013.
12 Trainor, Kevin J., James Mick Andzulis, Adam Rapp, and Raj Agnihotri. "Social media technology usage and
customer relationship performance: A capabilities-based examination of social CRM." Journal of Business
Research 67, no. 6 (2014): 1201-1208.
Threats – The company CC music has still not utilized the ever improving
technologies that are been used in the music industry, which the other competitive
companies in the market have already started using. The lack of technological
infrastructure in comparison to the already existing rival companies in the market
is the threat of the company, CC Music 11.
Open Source Software Comparison Table
Customer Relationship Management software and Enterprise Resource Management software
The Customer Relationship Management software and Enterprise Resource Management
software and their characteristics that would be fruitful for CC Music are as follows:
Software Name Characteristics
Hub Spot CRM This software is used for doing the
complex processes at the same time it
provides all the basic features that is
expected from the Customer
relationship management software12.
It has the capability of organizing all
the details of the customers, which can
be used of the user for constructing
11 Teubal, Morris, Dominique Foray, Moshe Justman, and Ehud Zuscovitch, eds. Technological Infrastructure
Policy: An International Perspective. Vol. 7. Springer Science & Business Media, 2013.
12 Trainor, Kevin J., James Mick Andzulis, Adam Rapp, and Raj Agnihotri. "Social media technology usage and
customer relationship performance: A capabilities-based examination of social CRM." Journal of Business
Research 67, no. 6 (2014): 1201-1208.
8OPERATIONS MANAGEMENT
contact and the company profiles. It
would be beneficial for CC Music to
keep track of then business accounts
and also keep track of the
communication of themselves and the
clients who wants to book bands and
the bands who are signed to the CC
Music.
Sales force Essentials Considering CC Music is a small to medium size
enterprise, Sales Force Essentials is vital software
that is intended for the small-scale business. This
software or platform is targeted for the small teams
that have limited time as well as the limited
resources. It would help the companies like CC
Music to operate their operations more smartly and
also in a faster process. The software is provided
with the built-in intelligence tool13. This software
makes the implementation of the Customer
relationship management much easier. With this
software some applications or apps are also
provided like Trailhead and the Einstein artificial
Intelligence, this would help the users of this
software to set up the system.
13 Deering, Tom, Suresh Kothari, Jeremias Sauceda, and Jon Mathews. "Atlas: a new way to explore software, build
analysis tools." In Companion Proceedings of the 36th International Conference on Software Engineering, pp. 588-
591. ACM, 2014
contact and the company profiles. It
would be beneficial for CC Music to
keep track of then business accounts
and also keep track of the
communication of themselves and the
clients who wants to book bands and
the bands who are signed to the CC
Music.
Sales force Essentials Considering CC Music is a small to medium size
enterprise, Sales Force Essentials is vital software
that is intended for the small-scale business. This
software or platform is targeted for the small teams
that have limited time as well as the limited
resources. It would help the companies like CC
Music to operate their operations more smartly and
also in a faster process. The software is provided
with the built-in intelligence tool13. This software
makes the implementation of the Customer
relationship management much easier. With this
software some applications or apps are also
provided like Trailhead and the Einstein artificial
Intelligence, this would help the users of this
software to set up the system.
13 Deering, Tom, Suresh Kothari, Jeremias Sauceda, and Jon Mathews. "Atlas: a new way to explore software, build
analysis tools." In Companion Proceedings of the 36th International Conference on Software Engineering, pp. 588-
591. ACM, 2014
9OPERATIONS MANAGEMENT
SAP Business One CC Music is a small to medium size enterprise,
considering it the SAP Business One Software
would be very effective for the company. This
software is designed for the small and medium
sized enterprise (SME) like the CC Music. the
features are :
It would help to maintain the master
data that include the names ,contract
information of the clients , role and
others14.
It would help in keeping track of the
incoming and also the outgoing
payments associated with the
company ,CC Music
It would also help in the generation of
leads for the company CC Music and
setting up of various core settings of the
14 Varley, Ian, Scott Hansma, and Paul Burstein. "Multi-master data replication in a distributed multi-tenant system."
U.S. Patent 9,396,242, issued July 19, 2016.
SAP Business One CC Music is a small to medium size enterprise,
considering it the SAP Business One Software
would be very effective for the company. This
software is designed for the small and medium
sized enterprise (SME) like the CC Music. the
features are :
It would help to maintain the master
data that include the names ,contract
information of the clients , role and
others14.
It would help in keeping track of the
incoming and also the outgoing
payments associated with the
company ,CC Music
It would also help in the generation of
leads for the company CC Music and
setting up of various core settings of the
14 Varley, Ian, Scott Hansma, and Paul Burstein. "Multi-master data replication in a distributed multi-tenant system."
U.S. Patent 9,396,242, issued July 19, 2016.
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10OPERATIONS MANAGEMENT
application 15.
Loomly Loomly is software that caters then services to all
the social media managers that ranges from various
brands to agencies, freelancers, non-profit
organization , startup , small and medium scale
enterprise and other enterprises16. CC Music is a
small to medium size enterprise so it should make
use of this software in order to promote themselves
through the social media marketing17. The
marketing of CC Music is very important in order
to thrive in the market and run their operation, as
there are already well-established companies and
organization in the same industry. The features of
the software Loomly are as follows :
It helps the individuals to create better
content for the social media platforms
and channels like the Facebook,
Twitter, Instagram, Pinterest, Google+
and LinkedIn18.
15 Huotari, Seppo, Simo Hyytia, Timo Eloranta, Olli Pulkkinen, Markku Vimpari, and Kirsi Rotsten. "Setting up
communication sessions." U.S. Patent 9,635,485, issued April 25, 2017.
16 Gupta, Prashant, Arumugam Seetharaman, and John Rudolph Raj. "The usage and adoption of cloud computing
by small and medium businesses." International Journal of Information Management 33, no. 5 (2013): 861-874.
17 Shaikh, Nomaan, Mohd Ehsanuddin Siddiqui, Kaustubh Vasatkar, Yugesh Jagtap, and L. J. Sankpal. "Social
media marketing." International Research Journal of Engineering and Technology 3, no. 6 (2016): 870-872.
18 Russell, Matthew A. Mining the Social Web: Data Mining Facebook, Twitter, LinkedIn, Google+, GitHub, and
More. " O'Reilly Media, Inc.", 2013.
application 15.
Loomly Loomly is software that caters then services to all
the social media managers that ranges from various
brands to agencies, freelancers, non-profit
organization , startup , small and medium scale
enterprise and other enterprises16. CC Music is a
small to medium size enterprise so it should make
use of this software in order to promote themselves
through the social media marketing17. The
marketing of CC Music is very important in order
to thrive in the market and run their operation, as
there are already well-established companies and
organization in the same industry. The features of
the software Loomly are as follows :
It helps the individuals to create better
content for the social media platforms
and channels like the Facebook,
Twitter, Instagram, Pinterest, Google+
and LinkedIn18.
15 Huotari, Seppo, Simo Hyytia, Timo Eloranta, Olli Pulkkinen, Markku Vimpari, and Kirsi Rotsten. "Setting up
communication sessions." U.S. Patent 9,635,485, issued April 25, 2017.
16 Gupta, Prashant, Arumugam Seetharaman, and John Rudolph Raj. "The usage and adoption of cloud computing
by small and medium businesses." International Journal of Information Management 33, no. 5 (2013): 861-874.
17 Shaikh, Nomaan, Mohd Ehsanuddin Siddiqui, Kaustubh Vasatkar, Yugesh Jagtap, and L. J. Sankpal. "Social
media marketing." International Research Journal of Engineering and Technology 3, no. 6 (2016): 870-872.
18 Russell, Matthew A. Mining the Social Web: Data Mining Facebook, Twitter, LinkedIn, Google+, GitHub, and
More. " O'Reilly Media, Inc.", 2013.
11OPERATIONS MANAGEMENT
The software Loomly , has several
innovative features like the live post
optimization tips ,previews of the
posts , automatic scheduling, approval
workflows and also the analytics .
The intuitive interface of the software,
Loomly as contributes to its usefulness.
The key aspects of Loomly which can
be utilized by the company ,CC Music
are Posts scheduling, analytics and
multi-account management .
Report
Introduction
The importance of business process modeling is increasing because firms have raised the
use of certain models which helps to improve their business processes. The managers and the
business executives have realized the a well-structured and well –documented business methods
support to achieve the goals fast19. The business operations are functioned properly by the help of
business processes. The trackability, consistency and the focus towards the goals are attained by
incorporating suitable business process and models. The business process modeling combines
various steps such as process discovery, process mapping, process simulation, process
19 Bryman, Alan, and Emma Bell. Business research methods. Oxford University Press, USA, 2015.
The software Loomly , has several
innovative features like the live post
optimization tips ,previews of the
posts , automatic scheduling, approval
workflows and also the analytics .
The intuitive interface of the software,
Loomly as contributes to its usefulness.
The key aspects of Loomly which can
be utilized by the company ,CC Music
are Posts scheduling, analytics and
multi-account management .
Report
Introduction
The importance of business process modeling is increasing because firms have raised the
use of certain models which helps to improve their business processes. The managers and the
business executives have realized the a well-structured and well –documented business methods
support to achieve the goals fast19. The business operations are functioned properly by the help of
business processes. The trackability, consistency and the focus towards the goals are attained by
incorporating suitable business process and models. The business process modeling combines
various steps such as process discovery, process mapping, process simulation, process
19 Bryman, Alan, and Emma Bell. Business research methods. Oxford University Press, USA, 2015.
12OPERATIONS MANAGEMENT
improvement and process analysis. A perfect business process model covers all these steps in –
details and yields remarkable benefits20. The preset report will deal with the case study of CC
Music which is a small enterprise and needs to expand its business and networks. This company
needs advanced information technology. The report will also cover how the proposed changes
can be achieved by the company. A recommendation will be provided for the software used for
keeping the business accounts, calendar events and tracking the communications between
themselves21.
Discussion
Current situation of CC Music
CC Music is a small company founded by Chris and Clive both of whom are the former
music technology teachers retired early deliberately. They are experienced session musicians
who have played in various bands. Hence, both of them even after the retirement wish to stay
busy for the rest of their lives. They used to look observe the playing at events, studio work and
other related TV and radio programs. At present, they are asked by various bands to represent
them so that other artists also get promoted. Hence, they have decided to start with a small music
agency which requires a proper business approach. A proper business approach would maintain
the social media marketing department, accounts, calendar events and communications. The new
agency CC Music as they have named it is in need of appropriate technology to support it and
make advancements. A professional business information would help them to make the correct
decision of investing in a right business software. The founders of the company also want to
20 Wang, Jianmin, Tao Jin, Raymond K. Wong, and Lijie Wen. "Querying business process model
repositories." World Wide Web 17, no. 3 (2014): 427-454.
21 Wang, Xianbin. "System, method and apparatus for integrated local area locationing, tracking and
communications." U.S. Patent 8,823,589, issued September 2, 2014.
improvement and process analysis. A perfect business process model covers all these steps in –
details and yields remarkable benefits20. The preset report will deal with the case study of CC
Music which is a small enterprise and needs to expand its business and networks. This company
needs advanced information technology. The report will also cover how the proposed changes
can be achieved by the company. A recommendation will be provided for the software used for
keeping the business accounts, calendar events and tracking the communications between
themselves21.
Discussion
Current situation of CC Music
CC Music is a small company founded by Chris and Clive both of whom are the former
music technology teachers retired early deliberately. They are experienced session musicians
who have played in various bands. Hence, both of them even after the retirement wish to stay
busy for the rest of their lives. They used to look observe the playing at events, studio work and
other related TV and radio programs. At present, they are asked by various bands to represent
them so that other artists also get promoted. Hence, they have decided to start with a small music
agency which requires a proper business approach. A proper business approach would maintain
the social media marketing department, accounts, calendar events and communications. The new
agency CC Music as they have named it is in need of appropriate technology to support it and
make advancements. A professional business information would help them to make the correct
decision of investing in a right business software. The founders of the company also want to
20 Wang, Jianmin, Tao Jin, Raymond K. Wong, and Lijie Wen. "Querying business process model
repositories." World Wide Web 17, no. 3 (2014): 427-454.
21 Wang, Xianbin. "System, method and apparatus for integrated local area locationing, tracking and
communications." U.S. Patent 8,823,589, issued September 2, 2014.
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13OPERATIONS MANAGEMENT
make it a full –time small business company in future. The CC Music company needs to avail the
benefits of the customer relationship management software and the enterprise resource
management software. The current situation of the CC Music company is in the beginner’s stage
where they need various modifications and development in different parts of the firm.
How the changes will be achieved?
The proposed changes in the CC Music company will be achieved by the application of
proper business process models, strategic implementation of those models into the business and
open source software into the company. Two of the most effective business process models are
Collaborative (public) B2B Processes and Internal Business processes. The collaborative
business process model allows designing intelligent business processes by encouraging real-time
collaboration among multiple stakeholders such as between the business and the IT users. The
collaborative modeling will help the CC Music company to conduct real-time chat and the
process sharing between all the members. The interaction remains unhindered and fruitful. This
B2B process will enable to have the business perspective from a global viewpoint and encourage
improvement. It clearly shows the communication among the members of the organization22.
The business activities, the business related messages among the participant of the organization
will be well maintained. It enables the company to conduct reusability of the business logic and
the process artifacts. The CC Music company will achieve benefits by this process such as, it will
have easy workflow keeping the standard of the work intact. The collaboration of the members
will be seamless due to the effective nature of real-time interaction. The business operations of
22 Cummings, Thomas G., and Christopher G. Worley. Organization development and change. Cengage learning,
2014.
make it a full –time small business company in future. The CC Music company needs to avail the
benefits of the customer relationship management software and the enterprise resource
management software. The current situation of the CC Music company is in the beginner’s stage
where they need various modifications and development in different parts of the firm.
How the changes will be achieved?
The proposed changes in the CC Music company will be achieved by the application of
proper business process models, strategic implementation of those models into the business and
open source software into the company. Two of the most effective business process models are
Collaborative (public) B2B Processes and Internal Business processes. The collaborative
business process model allows designing intelligent business processes by encouraging real-time
collaboration among multiple stakeholders such as between the business and the IT users. The
collaborative modeling will help the CC Music company to conduct real-time chat and the
process sharing between all the members. The interaction remains unhindered and fruitful. This
B2B process will enable to have the business perspective from a global viewpoint and encourage
improvement. It clearly shows the communication among the members of the organization22.
The business activities, the business related messages among the participant of the organization
will be well maintained. It enables the company to conduct reusability of the business logic and
the process artifacts. The CC Music company will achieve benefits by this process such as, it will
have easy workflow keeping the standard of the work intact. The collaboration of the members
will be seamless due to the effective nature of real-time interaction. The business operations of
22 Cummings, Thomas G., and Christopher G. Worley. Organization development and change. Cengage learning,
2014.
14OPERATIONS MANAGEMENT
the CC Music agency will be better monitored with in-detail audit reports and logs. All the
process related documents will be secured by this business process.
The internal business process or the private business process concentrates on the
independent business organization23. The CC Music company will be highly benefitted by this
business process. Although this business process is referred to as the private business process, it
also conducts external business interactions among the participants. This is usually not visible in
the public. A singe poll of swim lanes will be used in the internal business process. The flow of
sequence in the internal business process 24. Usually the pool is limited within the boundary but it
can exceed in order to merge with the individual business processes.
Recommendation for Software implementation
The CC Music company is recommended to use Hub Spot CRM, Sales force Essentials,
SAP business One and Loomly as these have been considered to be four of the most effective
software in strengthen then customer relationship management and enterprise resource
management. The customer relationship is essential for a small enterprise as well as for a big
enterprise. The customers are the foundations of the success of a firm and their preferences,
doubts, and queries must be resolved in order to retain them and help the business succeed fast.
The CC Music agency must examine the customer behavior and study their psychology,
background, choice that influence their purchasing behavior. The Hub Spot CRM software is
used for accomplishing the complex processes and also meets all the requirements of an ideal
customer relationship management software. It can organize all the customer details that are
used for maintaining the customer details. It is supportive of creating an accurate track of the
23 Bernstein, Marver H. Regulating business by independent commission. Princeton University Press, 2015.
24 Becker, Jörg, Martin Kugeler, and Michael Rosemann, eds. Process management: a guide for the design of
business processes. Springer Science & Business Media, 2013.
the CC Music agency will be better monitored with in-detail audit reports and logs. All the
process related documents will be secured by this business process.
The internal business process or the private business process concentrates on the
independent business organization23. The CC Music company will be highly benefitted by this
business process. Although this business process is referred to as the private business process, it
also conducts external business interactions among the participants. This is usually not visible in
the public. A singe poll of swim lanes will be used in the internal business process. The flow of
sequence in the internal business process 24. Usually the pool is limited within the boundary but it
can exceed in order to merge with the individual business processes.
Recommendation for Software implementation
The CC Music company is recommended to use Hub Spot CRM, Sales force Essentials,
SAP business One and Loomly as these have been considered to be four of the most effective
software in strengthen then customer relationship management and enterprise resource
management. The customer relationship is essential for a small enterprise as well as for a big
enterprise. The customers are the foundations of the success of a firm and their preferences,
doubts, and queries must be resolved in order to retain them and help the business succeed fast.
The CC Music agency must examine the customer behavior and study their psychology,
background, choice that influence their purchasing behavior. The Hub Spot CRM software is
used for accomplishing the complex processes and also meets all the requirements of an ideal
customer relationship management software. It can organize all the customer details that are
used for maintaining the customer details. It is supportive of creating an accurate track of the
23 Bernstein, Marver H. Regulating business by independent commission. Princeton University Press, 2015.
24 Becker, Jörg, Martin Kugeler, and Michael Rosemann, eds. Process management: a guide for the design of
business processes. Springer Science & Business Media, 2013.
15OPERATIONS MANAGEMENT
business accounts. The sales force essentials on the other hand is designed for the small size
businesses like the CC Music agency. It is known as one of the vital software extremely helpful
for firms which have little resources and little amount of time. The CC Music company is
recommended to utilize the benefits of this software as much as possible25. It is helpful for
storing the mater data of the company. The SAP business one software will also be fruitful for
the company as it has the most advanced features such as it keeps track of the incoming and
outgoing payments of the CC Music company. Loomly is one such software that has been used
by many startup companies, freelancers, non-profit organizations and the CC Music company too
is recommended to make the best use of this software to meet their proposed changes.
The implementation of advanced software in a company is a serious task and must be
handled sensitively. The CC Music company is recommended to strategically deal with the
problem that comes along with the implementation of a new software in the company. First of
all, the CC Music company must appoint one central person or team to observe the planning,
scoping and various needs of the business. The team /person will select suitable software for the
company and try to strategically deal with the challenges of new software such as employee
inability to adopt the changes leading to retention issues. The IT department must be involved
for the success of software implementation. The current position must be revisited by the
company and the details about the software must be communicated to the employees with much
transparency.
25 Amaya, N., S. Yan, M. Channegowda, B. R. Rofoee, Y. Shu, M. Rashidi, Y. Ou et al. "Software defined
networking (SDN) over space division multiplexing (SDM) optical networks: features, benefits and experimental
demonstration." Optics express 22, no. 3 (2014): 3638-3647.
business accounts. The sales force essentials on the other hand is designed for the small size
businesses like the CC Music agency. It is known as one of the vital software extremely helpful
for firms which have little resources and little amount of time. The CC Music company is
recommended to utilize the benefits of this software as much as possible25. It is helpful for
storing the mater data of the company. The SAP business one software will also be fruitful for
the company as it has the most advanced features such as it keeps track of the incoming and
outgoing payments of the CC Music company. Loomly is one such software that has been used
by many startup companies, freelancers, non-profit organizations and the CC Music company too
is recommended to make the best use of this software to meet their proposed changes.
The implementation of advanced software in a company is a serious task and must be
handled sensitively. The CC Music company is recommended to strategically deal with the
problem that comes along with the implementation of a new software in the company. First of
all, the CC Music company must appoint one central person or team to observe the planning,
scoping and various needs of the business. The team /person will select suitable software for the
company and try to strategically deal with the challenges of new software such as employee
inability to adopt the changes leading to retention issues. The IT department must be involved
for the success of software implementation. The current position must be revisited by the
company and the details about the software must be communicated to the employees with much
transparency.
25 Amaya, N., S. Yan, M. Channegowda, B. R. Rofoee, Y. Shu, M. Rashidi, Y. Ou et al. "Software defined
networking (SDN) over space division multiplexing (SDM) optical networks: features, benefits and experimental
demonstration." Optics express 22, no. 3 (2014): 3638-3647.
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16OPERATIONS MANAGEMENT
Conclusion
Therefore, from the above discussion, it can be concluded that the CC Music company
must has proposed some changes in their organization in order to grow fast. The managers and
the business executives have realized the a well-structured and well –documented business
methods support to achieve the goals fast. The business operations are functioned properly by the
help of business processes. The trackability, consistency and the focus towards the goals are
attained by incorporating suitable business process and models. The company is recommended to
conduct proper implementation of the software and business process strategically for better
results and meet the requirements.
Reflection on your contribution to the online discussion
From the paper, I got comprehensive knowledge about the business process models .These
models were aligned with the Business Process Modeling Notation (BPMN). I was made aware
of the various theories associated with the Business Process Modeling Notation. These made me
aware of the various terminologies related to the BPMN like Business Process diagrams or BPD.
The BPD is made up of the various graphical elements that includes the flow objects , connecting
objects and the swim lanes . From the paper I understood that the Business Process modeling is
used for the communication of wide variety of information target to different audiences. I came
to know as well as identified two business process model that was suited best for the company,
CC Music. These two models followed the BPMN. Considering then case and the demands or
the requirements of the company ,CC Music I identified total of 4 software , two of which are the
Customer relationship management software (CRM) and two which are Enterprise resource
Conclusion
Therefore, from the above discussion, it can be concluded that the CC Music company
must has proposed some changes in their organization in order to grow fast. The managers and
the business executives have realized the a well-structured and well –documented business
methods support to achieve the goals fast. The business operations are functioned properly by the
help of business processes. The trackability, consistency and the focus towards the goals are
attained by incorporating suitable business process and models. The company is recommended to
conduct proper implementation of the software and business process strategically for better
results and meet the requirements.
Reflection on your contribution to the online discussion
From the paper, I got comprehensive knowledge about the business process models .These
models were aligned with the Business Process Modeling Notation (BPMN). I was made aware
of the various theories associated with the Business Process Modeling Notation. These made me
aware of the various terminologies related to the BPMN like Business Process diagrams or BPD.
The BPD is made up of the various graphical elements that includes the flow objects , connecting
objects and the swim lanes . From the paper I understood that the Business Process modeling is
used for the communication of wide variety of information target to different audiences. I came
to know as well as identified two business process model that was suited best for the company,
CC Music. These two models followed the BPMN. Considering then case and the demands or
the requirements of the company ,CC Music I identified total of 4 software , two of which are the
Customer relationship management software (CRM) and two which are Enterprise resource
17OPERATIONS MANAGEMENT
management software (ERM) 26. These four software would help the company, CC Music to
efficiently perform their operations and functions by making use of technology. I was acquainted
with the various features of the software , the list of the software includes Hub Spot CRM, Sales
force Essentials, SAP Business One and Loomly. I believe these software are apt considering CC
Music is small to medium scale enterprise and it would serve several purpose of the company CC
Music .
80+ 70-79 60-69 50-59 40-49 0-40
Quality of
contributions
Made
several
good
contribution
s and one
or more
outstanding
contribution
.
Made
several
good
contribution
s.
Made a few
good
contribution
s
Made a few
valid
contribution
s
Made 1 or
2 postings,
of poor
quality
Did not
contribute.
Attribution of
references
Clear
referencing
of well-
chosen and
highly
relevant
sources
Clear
referencing
of all
sources,
some
relevant.
Clear
referencing
of all
sources.
Sources
generally
referenced.
Used ideas/
words of
others
without
attribution.
Cut and paste or
absent
contributions.
Evidence of
collaboration/
Skill shown
in weaving
Skill shown
in weaving
Some
evidence of
Basic
recognition
Little or no
recognition
None
26 Ptak, Carol A., and Eli Schragenheim. ERP: tools, techniques, and applications for integrating the supply chain.
Crc Press, 2016.
management software (ERM) 26. These four software would help the company, CC Music to
efficiently perform their operations and functions by making use of technology. I was acquainted
with the various features of the software , the list of the software includes Hub Spot CRM, Sales
force Essentials, SAP Business One and Loomly. I believe these software are apt considering CC
Music is small to medium scale enterprise and it would serve several purpose of the company CC
Music .
80+ 70-79 60-69 50-59 40-49 0-40
Quality of
contributions
Made
several
good
contribution
s and one
or more
outstanding
contribution
.
Made
several
good
contribution
s.
Made a few
good
contribution
s
Made a few
valid
contribution
s
Made 1 or
2 postings,
of poor
quality
Did not
contribute.
Attribution of
references
Clear
referencing
of well-
chosen and
highly
relevant
sources
Clear
referencing
of all
sources,
some
relevant.
Clear
referencing
of all
sources.
Sources
generally
referenced.
Used ideas/
words of
others
without
attribution.
Cut and paste or
absent
contributions.
Evidence of
collaboration/
Skill shown
in weaving
Skill shown
in weaving
Some
evidence of
Basic
recognition
Little or no
recognition
None
26 Ptak, Carol A., and Eli Schragenheim. ERP: tools, techniques, and applications for integrating the supply chain.
Crc Press, 2016.
18OPERATIONS MANAGEMENT
facilitation skills
contribution
s into the
discussions
, and
following up
on
contribution
s of others.
contribution
s into
discussion,
or following
up on
contribution
s of others
links to
contribution
s of others.
of
contribution
s of others.
of
contribution
s of others.
Reflection on
onlinecontributio
ns (in reflective
summary)
Deep
reflection
shown, with
clear and
substantial
evidence
from online
discussion
Good
reflection,
with clear
evidence
from online
discussion
Reflection
and
evidence
offered,
limitations
in one of
these
Reflection
and
evidence
offered,
limitations
in both of
these
Superficial
reflection,
very limited
evidence
Very little or no
reflection/evidenc
e.
facilitation skills
contribution
s into the
discussions
, and
following up
on
contribution
s of others.
contribution
s into
discussion,
or following
up on
contribution
s of others
links to
contribution
s of others.
of
contribution
s of others.
of
contribution
s of others.
Reflection on
onlinecontributio
ns (in reflective
summary)
Deep
reflection
shown, with
clear and
substantial
evidence
from online
discussion
Good
reflection,
with clear
evidence
from online
discussion
Reflection
and
evidence
offered,
limitations
in one of
these
Reflection
and
evidence
offered,
limitations
in both of
these
Superficial
reflection,
very limited
evidence
Very little or no
reflection/evidenc
e.
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19OPERATIONS MANAGEMENT
References
Armstrong, Victoria. Technology and the gendering of music education. Routledge, 2016.
Becker, Jörg, Martin Kugeler, and Michael Rosemann, eds. Process management: a guide for the
design of business processes. Springer Science & Business Media, 2013.
Bernstein, Marver H. Regulating business by independent commission. Princeton University
Press, 2015.
Brunswicker, Sabine, and Wim Vanhaverbeke. "Open innovation in small and medium‐sized
enterprises (SMEs): External knowledge sourcing strategies and internal organizational
facilitators." Journal of Small Business Management 53, no. 4 (2015): 1241-1263.
Bryman, Alan, and Emma Bell. Business research methods. Oxford University Press, USA,
2015.
Cummings, Thomas G., and Christopher G. Worley. Organization development and change.
Cengage learning, 2014.
Deering, Tom, Suresh Kothari, Jeremias Sauceda, and Jon Mathews. "Atlas: a new way to
explore software, build analysis tools." In Companion Proceedings of the 36th International
Conference on Software Engineering, pp. 588-591. ACM, 2014.
Formentini, Marco, and Pietro Romano. "Towards supply chain collaboration in B2B pricing: A
critical literature review and research agenda." International Journal of Operations &
Production Management 36, no. 7 (2016): 734-756.
References
Armstrong, Victoria. Technology and the gendering of music education. Routledge, 2016.
Becker, Jörg, Martin Kugeler, and Michael Rosemann, eds. Process management: a guide for the
design of business processes. Springer Science & Business Media, 2013.
Bernstein, Marver H. Regulating business by independent commission. Princeton University
Press, 2015.
Brunswicker, Sabine, and Wim Vanhaverbeke. "Open innovation in small and medium‐sized
enterprises (SMEs): External knowledge sourcing strategies and internal organizational
facilitators." Journal of Small Business Management 53, no. 4 (2015): 1241-1263.
Bryman, Alan, and Emma Bell. Business research methods. Oxford University Press, USA,
2015.
Cummings, Thomas G., and Christopher G. Worley. Organization development and change.
Cengage learning, 2014.
Deering, Tom, Suresh Kothari, Jeremias Sauceda, and Jon Mathews. "Atlas: a new way to
explore software, build analysis tools." In Companion Proceedings of the 36th International
Conference on Software Engineering, pp. 588-591. ACM, 2014.
Formentini, Marco, and Pietro Romano. "Towards supply chain collaboration in B2B pricing: A
critical literature review and research agenda." International Journal of Operations &
Production Management 36, no. 7 (2016): 734-756.
20OPERATIONS MANAGEMENT
Gonos, Jaroslav, and Peter Gallo. "Model for leadership style evaluation." Management: journal
of contemporary management issues 18, no. 2 (2013): 157-168.
Gupta, Prashant, Arumugam Seetharaman, and John Rudolph Raj. "The usage and adoption of
cloud computing by small and medium businesses." International Journal of Information
Management 33, no. 5 (2013): 861-874.
Hill, Charles WL, Gareth R. Jones, and Melissa A. Schilling. Strategic management: theory: an
integrated approach. Cengage Learning, 2014.
Huotari, Seppo, Simo Hyytia, Timo Eloranta, Olli Pulkkinen, Markku Vimpari, and Kirsi
Rotsten. "Setting up communication sessions." U.S. Patent 9,635,485, issued April 25, 2017.
Nonemacher, Michael N., and Petko Chobantonov. "Business process diagram data collection."
U.S. Patent 9,606,772, issued March 28, 2017.
Ptak, Carol A., and Eli Schragenheim. ERP: tools, techniques, and applications for integrating
the supply chain. Crc Press, 2016.
Russell, Matthew A. Mining the Social Web: Data Mining Facebook, Twitter, LinkedIn,
Google+, GitHub, and More. " O'Reilly Media, Inc.", 2013.
Shaikh, Nomaan, Mohd Ehsanuddin Siddiqui, Kaustubh Vasatkar, Yugesh Jagtap, and L. J.
Sankpal. "Social media marketing." International Research Journal of Engineering and
Technology 3, no. 6 (2016): 870-872.
Teubal, Morris, Dominique Foray, Moshe Justman, and Ehud Zuscovitch, eds. Technological
Infrastructure Policy: An International Perspective. Vol. 7. Springer Science & Business Media,
2013.
Gonos, Jaroslav, and Peter Gallo. "Model for leadership style evaluation." Management: journal
of contemporary management issues 18, no. 2 (2013): 157-168.
Gupta, Prashant, Arumugam Seetharaman, and John Rudolph Raj. "The usage and adoption of
cloud computing by small and medium businesses." International Journal of Information
Management 33, no. 5 (2013): 861-874.
Hill, Charles WL, Gareth R. Jones, and Melissa A. Schilling. Strategic management: theory: an
integrated approach. Cengage Learning, 2014.
Huotari, Seppo, Simo Hyytia, Timo Eloranta, Olli Pulkkinen, Markku Vimpari, and Kirsi
Rotsten. "Setting up communication sessions." U.S. Patent 9,635,485, issued April 25, 2017.
Nonemacher, Michael N., and Petko Chobantonov. "Business process diagram data collection."
U.S. Patent 9,606,772, issued March 28, 2017.
Ptak, Carol A., and Eli Schragenheim. ERP: tools, techniques, and applications for integrating
the supply chain. Crc Press, 2016.
Russell, Matthew A. Mining the Social Web: Data Mining Facebook, Twitter, LinkedIn,
Google+, GitHub, and More. " O'Reilly Media, Inc.", 2013.
Shaikh, Nomaan, Mohd Ehsanuddin Siddiqui, Kaustubh Vasatkar, Yugesh Jagtap, and L. J.
Sankpal. "Social media marketing." International Research Journal of Engineering and
Technology 3, no. 6 (2016): 870-872.
Teubal, Morris, Dominique Foray, Moshe Justman, and Ehud Zuscovitch, eds. Technological
Infrastructure Policy: An International Perspective. Vol. 7. Springer Science & Business Media,
2013.
21OPERATIONS MANAGEMENT
Trainor, Kevin J., James Mick Andzulis, Adam Rapp, and Raj Agnihotri. "Social media
technology usage and customer relationship performance: A capabilities-based examination of
social CRM." Journal of Business Research 67, no. 6 (2014): 1201-1208.
Van Dongen, Boudewijn, Remco Dijkman, and Jan Mendling. "Measuring similarity between
business process models." In Seminal contributions to information systems engineering, pp. 405-
419. Springer, Berlin, Heidelberg, 2013.
Varley, Ian, Scott Hansma, and Paul Burstein. "Multi-master data replication in a distributed
multi-tenant system." U.S. Patent 9,396,242, issued July 19, 2016.
Victor Chen, Jengchung, Yawen Chen, and Erik Paolo S. Capistrano. "Process quality and
collaboration quality on B2B e-commerce." Industrial Management & Data Systems 113, no. 6
(2013): 908-926.
Wang, Jianmin, Tao Jin, Raymond K. Wong, and Lijie Wen. "Querying business process model
repositories." World Wide Web 17, no. 3 (2014): 427-454.
Wang, Xianbin. "System, method and apparatus for integrated local area locationing, tracking
and communications." U.S. Patent 8,823,589, issued September 2, 2014.
Zur Muehlen, Michael, and Jan Recker. "How much language is enough? Theoretical and
practical use of the business process modeling notation." In Seminal Contributions to
Information Systems Engineering, pp. 429-443. Springer, Berlin, Heidelberg, 2013.
Zur Muehlen, Michael, and Jan Recker. "How much language is enough? Theoretical and
practical use of the business process modeling notation." In Seminal Contributions to
Information Systems Engineering, pp. 429-443. Springer, Berlin, Heidelberg, 2013.
Trainor, Kevin J., James Mick Andzulis, Adam Rapp, and Raj Agnihotri. "Social media
technology usage and customer relationship performance: A capabilities-based examination of
social CRM." Journal of Business Research 67, no. 6 (2014): 1201-1208.
Van Dongen, Boudewijn, Remco Dijkman, and Jan Mendling. "Measuring similarity between
business process models." In Seminal contributions to information systems engineering, pp. 405-
419. Springer, Berlin, Heidelberg, 2013.
Varley, Ian, Scott Hansma, and Paul Burstein. "Multi-master data replication in a distributed
multi-tenant system." U.S. Patent 9,396,242, issued July 19, 2016.
Victor Chen, Jengchung, Yawen Chen, and Erik Paolo S. Capistrano. "Process quality and
collaboration quality on B2B e-commerce." Industrial Management & Data Systems 113, no. 6
(2013): 908-926.
Wang, Jianmin, Tao Jin, Raymond K. Wong, and Lijie Wen. "Querying business process model
repositories." World Wide Web 17, no. 3 (2014): 427-454.
Wang, Xianbin. "System, method and apparatus for integrated local area locationing, tracking
and communications." U.S. Patent 8,823,589, issued September 2, 2014.
Zur Muehlen, Michael, and Jan Recker. "How much language is enough? Theoretical and
practical use of the business process modeling notation." In Seminal Contributions to
Information Systems Engineering, pp. 429-443. Springer, Berlin, Heidelberg, 2013.
Zur Muehlen, Michael, and Jan Recker. "How much language is enough? Theoretical and
practical use of the business process modeling notation." In Seminal Contributions to
Information Systems Engineering, pp. 429-443. Springer, Berlin, Heidelberg, 2013.
1 out of 22
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