Business Process Analysis: Case Study of Uncle's Café and Strategic Alignment with Technology

Running Head: BUSINESS PROCESSES 0
Business Processes
Report
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BUSINESS PROCESSES 1
Table of Contents
Part 1 – Identification and Justification...........................................................................................2
1.1. Introduction to organization..............................................................................................2
1.2. Mission, target market, and strategy.................................................................................2
Part 2 – Process Mapping and Analysis..........................................................................................5
2.1. Identification and justification of business processes...........................................................5
2.2. Relationship and cross-functional maps...............................................................................7
2.3. Analysis.................................................................................................................................8
Part 3 – Technology and Strategic Alignment.................................................................................9
3.1. Use of technology.................................................................................................................9
3.2. Ethics and processes............................................................................................................10
3.3. Strategic alignment.............................................................................................................11
Conclusion.....................................................................................................................................12
4.1. Recommendations...............................................................................................................12
References......................................................................................................................................13

BUSINESS PROCESSES 2
Part 1 – Identification and Justification
1.1. Introduction to organization
In this report, I select ‘Uncle’s café’ for the business planning and management. Uncle’s Café is
having different services and products for various customers. It provides breakfast, dinner and
lunch facility to their customers. A multi service café have services at table as well as home
delivery too. It is having 14 tables in their premises. Therefore, it is also called 14 tables café.
There are many specialties in uncle’s café, such as coffee, and fast foods.
It has a proper management system for customer, such as order, deliver, and billing. It is famous
in the city from their products and services. Some dishes are special that makes it unique. It has
five branches in the same city. It is situated in Brisbane, Australia. Brisbane is situated at bank of
Brisbane River.
This café is well organized as per requirements and it has different facilities for customers as
well as employees. Uncle’s café is famous in the city because of their food quality, products and
services. There are few competitors are present in the market for Uncle’s cafe. Therefore, they
should take competitive advatanges from the technological changes in the systems as well as
better services.
1.2. Mission, target market, and strategy
Mission: Uncle’s Café is having many missions for their business in different cities as well as
international level. Higher management wants to establish a chain of food at international level.
Therefore, they put many efforts in their products and services. It is a way to achieve their
missions and vision. Mission is based on the business market (Anderson, et al., 2009).
Customer’s satisfaction is a best way to growth of business. Therefore, they are trying to fulfill
all the desired requests of customers. Café is targeting current market that have different
requirement. It is work for identification of threat and vulnerabilities of the management system.
Digital technologies are beneficial for the mission of organization (Bharadwaj, et al., 2013).
There are so many things to change for taking competitive advantage. Target market is different
customers that are frequently or daily order some food. They have many customers that are

BUSINESS PROCESSES 3
coming at daily basis. It is a way to make them permanent customers with better services and
products (Chesbrough, 2010).
Business steps are beneficial for the business of organizations, such as technical changes,
management strategies and many more. Business steps should consider target market as well as
customers. There is business to customer relationship in this field. Therefore, café must satisfy
their customers from their products and quality services at every time.
Source: (KISSFLOW, 2018)
Business processes are having three parts to maintain all the things, which are business goals,
business steps and stakeholders. Uncle’s café is having specific goals, as it have five different
branches in a same city at different areas. They are providing same quality and services to all
five locations for getting customer’s faith (Hutt & Speh, 2012).
Stakeholders are affecting the business processes. In addition, customers are also stakeholder in
the café business. Therefore, café should consider customers in order to their demands from
them. Business process is a way to handle challenges of different conditions. Stakeholders must
satisfy with new business processes in order to growth as well as revenue from the business.
All these things are necessary for overall growth of café. Here, uncle’s café is providing better
services to their customer still they are requiring technical changes as per the customers demand.