Business and Professional Communication

This article covers cover letter, resume, informational interview information, job interview discussion, and response related to business and professional communication.

Running head: BUSINESS AND PROFESSIONAL COMMUNICATION
Business and Professional Communication
Name of the Student
Name of the University
Author Note

1BUSINESS AND PROFESSIONAL COMMUNICATION
Table of Contents
1.0 Cover Letter...............................................................................................................................2
2.0 Resume......................................................................................................................................4
3.0 Informational Interview Information.........................................................................................6
4.0 Job Interviews discussion..........................................................................................................7
5.0 Response....................................................................................................................................7
6.0 Bibliography............................................................................................................................10

2BUSINESS AND PROFESSIONAL COMMUNICATION
1.0 Cover Letter
<Firstname> <Lastname>
<Your Address>
<Contact details>
Jammie Stephenson
Amazon EU SARL (UK Branch)
60 Holborn Viaduct, London EC1A 2FD
0800 496 1081
Dated: February 15, 2018
Dear Mr. Stephenson
I am writing this letter to apply for the post of marketing manager advertised in the website of
LinkedIn posted on February 9, 2018. As per as the instruction given in the advertisement I am
enclosing my completed job application, resume, educational qualification certificates.
Some of the key responsibility for the desired job role seems to be interesting and I believe that
my professional and educational qualification can provide me competitive advantage in selction.
Some of my key strengths to get selected for the desired position are as follows:
 I have experience in ascertaining the target audiences
 I also have experience in optimizing Google Ad words campaign and graphics
 I have practical knowledge of marketing executive during my summer internship

3BUSINESS AND PROFESSIONAL COMMUNICATION
 I strive for managing people and team members and continued excellence
With a BBA degree, I am able to identify the recent market trends and the customer demands
that can help me to develop marketing strategy for your company. Moreover, I have practical
knowledge of working in marketing channels, event management, leading generation campaigns
and handling Google ads and web design that matches well with the key responsibility
mentioned in the advertisement.
Kindly, find my resume attached for detailed information of my capabilities and experiences.
I am looking forward to get a reply from you about this employment opportunity and you can
send me e-mail anytime at <Your e-mail address> and <Contact Number>.
Thank you for your time.
Sincerely,
<Your Name>

4BUSINESS AND PROFESSIONAL COMMUNICATION
2.0 Resume
Personal Details
Name: <Firstname> <Lastname>
Contact Address: <Your Address>
Permanent Address: < Your Address>
Contact Number: <Number>
E-mail Address: <E-mail Address>
Skills and Ability
 Knowledge in other language like Italian and Spanish
 Superior knowledge of analytics tools like Google Analytics, Web Trends and Omniture
 Ability in analyzing demographics, pricing schedules and recent market demands
 Knowledge in creating media kit and handling SEO and social media
 Experience in web designing skills, content writing for blog
 Have knowledge developing marketing plans and deploying the marketing campaign and
operational functionalities of marketing channels
Educational Qualification
Bachelor of Business Administration, University of Wisconsin
Anticipated April 2018
Major: Marketing and Sales

5BUSINESS AND PROFESSIONAL COMMUNICATION
Experience
Lead of Marketing Department- Genpact
 Created several marketing program for attracting customer through campaigns
 Performed web publishing and online marketing works
 Developed at least 50 marketing campaigns for every quarter
 Project management skills through the analysis of online KPI and RO1 campaign
optimization
Marketing executive- Busy Outlet
 Develop marketing plans in budget for each services in guidance of financial department
 Offered genuine and effective marketing consultancy concerned with specific liaises
 Experienced in creating media kit for demonstrating essential marketing analytics
Additional Skills
 Represent my school in debate and extempore competitions a state level
 Knowledge in other language Italian and Spanish apart from English
 Event management and developing copywriting content for the company
 Effective communication skills to share concern with stakeholders
Technical Skills
Computer Languages: C++, Java, JavaScript, Visual Basics
Database Systems: MySQL

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3.0 Informational Interview Information
Name of the person: Allen Smith
Reason for selecting the person: Initially, I spend some time in selecting a suitable person for
this informational interview but at the end I have found the name of Allen Smith. Allen is
working in WH SMITH PLC Company in the position of marketing manager. He has more than
7 years of working experience and also deals with many international clients. Previously he
worked with Amazon EU SARL (UK Branch) I the marketing department for a year and due to
his great performance, he was promoted as a assistant marketing manager for the same
department for 2 years. I have selected Allen because he can give me effective suggestions about
the key roles and responsibilities that a marketing manager should posses. Allen is a great friend
of my father and I have witnessed his growth through the career opportunities that he obtained.
He has a practical knowledge for handling the marketing functions and also guides me on what
kind of nature should have to adapt for meeting the organization objectives more effectively.
Procedure of the Interview: I have planned to conduct the interview session face to face as he is
living at the nearby places. I have selected this procedure so that the interview session can be
accomplished uninterruptedly. I can ask as many questions with practical evidences so that I can
manage to adapt those attitudes and get selected for the job in future that I have identified.
However, I will contact him through phone prior visiting him for the final confirmation.
Date and time for the interview: The date of the interview is on Sunday, 25th February, 2018.
The reason behind selecting this date is that Mr. Smith will be free on that Sunday. The time I
have selected is 11:00 a.m. I want to keep enough time with me to analyze the suggestions and
counter question him on those things on which I will have doubt.

7BUSINESS AND PROFESSIONAL COMMUNICATION
4.0 Job Interviews discussion
This section comprise of the detail of the interview session that I have attend in my career
life and give an overview of the final outcome of those experience. My first respond was in my
summer internship for marketing executive at busy outlet. The second response is about my jjob
at Genpact for leader of the marketing department. I have a positive response from both the
interviewer and got selected for both of the work. Prior to the two interviews that I had given, I
have few experiences of interviews and I know that initially the interviewer ask general question.
I have prepared an effective answer where I can explain the general details in association with
the career opportunity for which I have applied. I remember that in my very first interview
experience I got nervous and could not answer the question properly. That was a job in a voice
calling organization. I got rejected that time. However, I have learned a lot from that failure. I
have learned that the interviewer does not expect exact operational knowledge in a candidate but
they are usually looking for the ability of a person to learn and adopt the working attitude that
their organization is following. I have learned that in an interview I should always present the
answer in a way so that I can tell about my skills that will be useful in my job. The
communication process seed to be very clear and precise so that he interviewer can see my
potential of being focuses regarding accomplishing my job responsibilities. I have also learned
that I should also talk about my weakness in a constructive manner by illustrating examples on
how have overcome the difficulty through my excellent working approach and obtain success.
5.0 Response
5.1 First respond

8BUSINESS AND PROFESSIONAL COMMUNICATION
I have attended many interviews in my career; however, internship interview is a new
concept to me. The first question that the interviewer asked me is that which marketing classes in
my class I liked and hated the most. I was not sure what to answer as any negative answer can
result in a failed interview. I have answered that I liked all classes but I want to do more practical
experience so that I can utilize my knowledge but there were very few opportunities to perform a
field work. The second question is about how effective my school involvements can help me to
perform in this job. I have shown my marks certificates where I have done really well and also
perform extraordinarily in every field assessments and got good response from customers.
Yes, I was selected in the company as a marketing executive.
5.2 Second respond
The career opportunity that I have obtained in Genpact is the most memorable for me..
The interviewer, Mr. Shreedhar asked a question that I was not expecting. Mr. Shreedhar asked
my how can the job experience of a marketing executive in a retail store help me to get the job
opportunity to be a management employee of a well established organization- Genpact. Initially I
took some time to link the experience of marketing executive for the marketing department of IT
Provider Company. However, I have answered the question with my experiences in handling the
marketing operation in prior internships. I have presented a detailed report on how Genpact, a
digitally-enabled intelligent operations and digital-led innovation provider can attract more
customers. I also provide them important points through competitor analysis that I have learned
during my bachelors study. I have showcased my decision making skills in all the situation based
assessments.

9BUSINESS AND PROFESSIONAL COMMUNICATION
Yes, I was selected in the company as an assistant lead of marketing department but after
serving my excellence in service for 6 months, I have become the leader of the marketing
department and handle all the offshore marketing operation.

10BUSINESS AND PROFESSIONAL COMMUNICATION
6.0 Bibliography
Cuddy, A.J., Wilmuth, C.A., Yap, A.J. and Carney, D.R., 2015. Preparatory power posing affects
nonverbal presence and job interview performance. Journal of Applied Psychology, 100(4),
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da Silva, J.A.T., 2015. Make the cover letter extinct. Journal of Educational and Social
Research, 5(2), p.11.
Diaz, C.S., 2013. Updating best practices: Applying on-screen reading strategies to resume
writing. Business Communication Quarterly, 76(4), pp.427-445.
Kolin, P.C., 2013. Successful writing at work. Cengage Learning.
Mack, C.A., 2013. How to Write a Good Scientific Paper: the Cover Letter. Journal of
Micro/Nanolithography, MEMS, and MOEMS, 12(2), p.020101.
McIntyre, M. and Branham, C., 2014. Writing a Cover Letter. Writing Commons. Np, 30.
Mirzaii, M. and Aliabadi, R.B., 2013. Direct and indirect written corrective feedback in the
context of genre-based instruction on job application letter writing. Journal of Writing
Research, 5(2).
Moustafa, K., 2015. Does the Cover Letter Really Matter?. Science and engineering
ethics, 21(4), pp.839-841.
Sharone, O., 2013. Flawed system/flawed self: Job searching and unemployment experiences.
University of Chicago Press.
van Toorenburg, M., Oostrom, J.K. and Pollet, T.V., 2015. What a difference your e-mail makes:
effects of informal e-mail addresses in online résumé screening. Cyberpsychology, Behavior, and
Social Networking, 18(3), pp.135-140.