Challenges and Considerations in Trading Across Borders for Aston Martin

This document discusses the challenges faced by Aston Martin in trading across borders and the considerations they must focus on to create a positive social impact. It covers topics such as changing regulations, increasing compliance costs, lack of harmonized standards, environmental pressures, and the rise of electric and smart connected vehicles. The document also emphasizes the importance of conducting research, prioritizing people, promoting causes, and building a caring community.

Business Project.

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
Part A...............................................................................................................................................2
What are the various challenges the company consider to trading across border..................2
Why and what consideration should company must focus while trying to create positive and
social impact...........................................................................................................................5
Part 2................................................................................................................................................8
Using appropriate theoretical tools, discuss what your company needs to consider to enhance
their business..........................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Business project is a the type of project which is specifically highlight to achieve the business
objective in which many Strategies and process are involved for related to task procedure
(Bekmansurov and et. al., 2019). The process of mechanization about business project is usually
decide on the basis of marketing. As a purpose of business project is classified by the content on
which to achieve defined business objective and also along with the business strategy involves
related with internal and external environment analysis and other financial terms are objectify on
the basis of specific company performance. Business project also called many different names
such as internal project and administrative project or function project which is important to
business and meet certain criteria of consideration of project that plays an important role like
temporary and unique and that should not be refundable on ongoing task. Importance of business
project management is because too and short what is being delivered and what are the main
outcomes which specify on certain task. There are various types of business project like task
management, project management and process management. It refers to the best way in order to
attract maximum number of clients and ensures that it stands at the top in comparison to other
business ventures. It is mainly designed to fulfil a specific objective. In context with a business
proposal it is a document which is used by a business facing organization where the aim of seller
is to persuade a specific buyer in accordance with purchasing all products and services
In this business report the company is considered Aston Martin is a British independent
manufacturer of luxury sports and Grand vehicles for premium customer bus stop it was founded
in year of 1913 by Lionel Martin and Robert bamford. The headquarter of Aston Martin is
situated in Gaydon, England United Kingdom. Usually Aston Martin provide there automobile
services and vehicles around the globe as it is one of the most influence automotive Company
concept which is also so consider their vehicles in Hollywood movies like James Bond. Aston
Martin competitors are counted BMW, Audi, Bentley, Rolls-Royce etc. As estimate is also deals
with premium concept of their vehicles and they have number of employees of around 3000 are
working around the world. As Aston Martin is belongs to automotive industry and also coming
with new models like sedan sports car and other concepts models (Blackburne and Buckley,
2021). There are two parts of questions part A and part B in which 8A where is challenges the
company need to consider when the trading across the border and what are the consideration that
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company must focus on positive social impact. And second part using appropriate protocol tools
and discuss about how company need to consider enhance their business effectively
MAIN BODY
Part A
What are the various challenges the company consider to trading across border.
The situation of global trend towards the removal of trade barriers of coronavirus of opportunity
for business to export the products on a wide range of market. There are many challenges and
opportunities concept at the time of during a cross border dealing of business but some of the
challenges can make more barriers in business trading across the water that reduce the revenue as
well as scope of growth within competitive market. Introspective of Aston Martin company they
also face many challenges while dealing their vehicles business with an international or National
border are some of the challenges are might having traits of the area which influence the Aston
Martin business in Automotive competitive Marketplace. Challenges are the following below:
 Changes of regulations constantly: The existing regulation Framework in countries that
one over the subject to cost and update in terms of expansion of business. That makes
keeping to alternation complicated and adding some great deal of work along with
trading policies on which the process of ensuring that our product remains consistent with
the legal requirement. Similarly in situation of Aston Martin company the regulation
changes can be counted as there Automotive products need to get changes on the basis of
government regulation effectively
 Increasing the regulations: as being subject to change regulatory registration is on the
increase to governing understanding and concerned about issues which related to safety
and having a product quality with an environment. In perspective of result the
manufacturer needs to ensure their product satisfy as every increasing set of requirement
in order to legally traded. As business much need to ready to adopt the whole host of new
regulatory stipulations.
 Lack of harmonized standards: In today across the globe there is lack of harmonized
standards such as business that waiting to trade in in for example the European Union the
American and the Middle East of separate pieces of registrations for each region
regulated under the specific framework (Broadstock., Matousek and Tzeremes., 2020).
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On the basis of outcomes the process of achieving the required certification and very on
the basis of outcomes the process of achieving the required certification and very usually
from market to market\
 High compliance cost: on the basis of every increasing Regulation and the requirement
of satisfy multiple products with different standards of target market the cost is associated
with ensuring compliances and ethically work on a significant and increasing the
effective cost of production
 Long time to market: acknowledging above challenges the need to shift on so many
regulatory elements that can dramatically increase time to market in terms of Business
expansion productivity and scope of opportunity to trade products and services and
different market as for the diversification factors. Two additional testing and after long
pointed process of obtaining certification of product compliances can delay the product
market debut and also it will create an huge impact on profitability. In terms of Aston
Martin revenue and sales performance is slightly always a due to their long-term stability
in Automotive competitive market there are other competitors of Aston Martin who are
bringing their new innovation of Automotive product and services like Tesla BMW
Mercedes Benz and others on which the profitability is get highly impact by their
presence in competitive market.
 Environmentalist pressure and fuel dependence: On a long time automotive industry
has been caught between a rock and a hard place. A situation of more stationary between
customer and demands a rear facing pressure from environmental and government
regulations (Ciric., Lalic and Medic., 2019). On the basis of transportation is responsible
for about 30% of Co2 emissions in a European Union where the car manufacturers are
forced to constantly work to reduces the carbon dioxide emissions which is CO2 new
models.. For Aston Martin company they have to to ensure that their CO2 2 models
vehicle must reduce while entering into the new border businesses as many countries and
International regulations follows environment concern on which reducing oil factor safety
for the environment
 Rise of car sharing: The automotive industry has to take into account through general
trend against individual car ownership where there is no longer concerns us people who
travel in the air and hire car move in new city of leisure(Besteir, de Souza Pinto and
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Novaski, 2015). This is the main concern which need to make sure by Aston Martin
while entering into new business border that many people or not affordable tea premium
base vehicles. This trend is likely to grow more important in coming years at it will be
reduce the pollution as well as the automotive industry has to find strength of
profitability.
 Electric vehicles: As electric vehicles produce over 50% of less CO2 emissions then
average gas powered vehicles are there on which government and environment are
strongly promote CO2 emissions. This means that infection need to invest in developing
their Technologies if they want to stay business for a longer time and strange hold of Co2
regulations strongly hold around their necks. For example Tesla is one of electronic
Automotive company who is currently one of the most leading company in the world
where they have to provide electronic vehicles and not to promote Oil gas environmental
cars and other models
 Smart connected and search driving vehicles: This is a emergence of internet of things
in which artificial intelligence features in vehicle technique changed the car industry
forever. The cars that drives and interact with each other without human participation will
completely change the way people travel on their daily life basis. One company call Tesla
they are bringing this concept on their initial days which is a praising by globally but it is
threat to other Automotive businesses like Aston Martin company is not usually
manufacture electric vehicles but now they are stepping into electronic concept cars
manufacturing but it is difficult to stable that similar concept of electric vehicles Aston
Martin in competitive market place (Green and Farazmand., 2012). There multiple car
manufacture can making on road in to rely on but progress is relatively slow and one of
them have advance for true to completely ensure that the safety for everyone on the road.
Why and what consideration should company must focus while trying to create positive and
social impact.
It is not denying that the demonstrating a positive and social impact can increase the company
and appeal to customer and job opportunities who are seeking for better job environment. It
offers people the choice to work for do business with companies that are coming that time skills
and in many cases a small portion of profit to making positive social changes. Social impact and
business outcomes are closer that beyond imagination it cannot exist without one another
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business must exist with society and the necessary respond and provide for the community
needs. Social impact can be very from the relationship between the company within the
stakeholder to how work are treated and how your products or services affected lives. It can be
extended to supply chain sustainable development Overseas and takes into account of
environmental impact. Eventually many business entrepreneurs are considered social impact as
because they believed to contribute society welfare that would increase a company appeal
ineffective profitability in market animal with customers create a positive awareness towards
them. Some of the positive social impact of business that need to consider by Aston Martin
company which of the following highlighted:
 Research about an idea: There is no way that to find and business without full
understanding about what customer bonds and their demands it is important to to not only
get to know about customer Expectations but also need to to scrutinize information about
the market trend which helps to provide better product and services offers by company.
Similarly for Aston Martin company also need to have scrutinize information of
Automotive market what type of models and specification and customer looking for and
what are their qualities on which they can pitch the product to them effectively bus stop
the concept of research idea is also part of positive social impact where specific company
need to analyse about market of good business idea after that asking people were various
question on which company get to know customer as well as that taste and preferences.
There would be more problems arises while conducting marketing research in a business
well the more problems addresses emotionally and it becomes the better community
growth in a competitive Marketplace (Korsakienė and et. al., 2020). Therefore there is a
required of experts help two student having the idea where Aston Martin company need
to careful about their plan approach to create positive impact and social division business
on society as well.
 Put people in first priority: human mind is one of the most powerful aspects of any
business on which company needs to make them convince about product and services and
to make a good perception about product in their presence of mind. Because it is possible
to add to the business by providing information related with the product and services to
them and outcomes of business positive and negative can affect into their mind also. For
that every business need to provide positive as well as negative factor of their product
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and services this shows the loyalty between business and customer relationship and also
it makes the strongest bonding with each other. Aston Martin is also having one unique
selling price that day focuses on premium customer and they know how their services
are, the models of Aston Martin is enough the quality and services that provided by their
team. Customers of Aston Martin having a used trust Bond relation they share with them
(Markovic and et. al., 2021). It comes to building a business with positive and social
affect the first to realise that what is surrounded by human being with and emotions and
start creating a better conversation with them. Tess to be said that some business expert
advice to sell products and services personally on which they can easily get to interact
with customers as well as make them understand properly. Every human being is a genius
insignificant field where the company needs to put customer to make the lesson the
voices and the mines what they are expecting and getting inspiration from people mind
business will turn around in a positive direction. Similarly Aston Martin ever having also
one business practice that they listen their customer first and according to that they
provide their products and services to them accordingly to their customer demand.
 Don't be afraid to promote causes: there is a required of proper research on which the
idea can came through and the next step is to be start promoting the concept on which
company is working. This can make the business more brand awareness among the public
platform and owners need to worry about the community will say of people that might
react this is the only main aspect. It is important to taking the boy step to launching the
cause and start inviting people all friends to generate more business Network and getting
support (Meredith and Zwikael, 2020). There are various platform on which business can
promote their ideas and causes live digital platform social media website through emails
and other document with photos to just make the people awareness. Similarly estimate
and also contribute their causes and Society welfare development on various promotion
channels to promote their practices for betterment of environment and other factors
 To build a community that cares: The building of business around the social goal that
can attract and help to audience that believes in the same belief there are many
underlying problems which are government not paying attention positions on which
medicine take care of their problems. To reduce all such issues on which business are
facing problems in their productivity and related with their product or services which are
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not bring in a competitive market it's time to introduce and allow new technologies which
can help to increase the manpower efficiency and help to manufacture producing quality
of products and services. By taking example of Aston Martin company it is a premium
based automobile venture. As they want to set the benchmark in Automotive competitive
market because there are many competitors online there who are coming with advanced
technology vehicles model in market. Aston Martin is famous for their premium based
sports car and Sedan models and there quality is driven over all the world. So they have
to bring up their cause and building the community a positive concept of development it
 Work with range of charities: They are the various non profit organisation in ladies out
there do not present their business for profits but they are seeking for better development
towards society (Markovic and et. al., 2021). Some of the peoples are out there who is
that need to make difference in society and world by some of the peoples are out there
who is that need to make difference in society and world by promoting better concepts
and helpful aspects to communities on which it allows to meet different peoples and
having the different stories to share on which people get inspired and motivates and
channelize their competency to do something effective towards society. Even though
Aston Martin also participate in different charities within United Kingdom NGOs as they
also promote corporate social responsibility task for betterment of society by promoting
job opportunities and generate points To needy and helpful peoples. The most important
aspect is that to get touch and impact people's life more effectively on the working with
people who are passionate and having their fixed goal what they want to achieve in their
life.
 Not to forget about financial sustainability: By creating a positive social impact it is
important but there is a little sort of barrier can arise in business due to lack of fund it is
one of the most common problem that business faces during contributing towards social
impact. The efforts is not sufficient in advocate points that can delay the goes aside from
the donations and contributing towards people what they need to figure out about the
profits and even though it's enough to making profit from primary goal. The concept of
social Enterprises which comes in a business to set a social impact on certain aims and
objectives to generating profit only.
Justification
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Reason to having a positive and social impact the business because the corporate social
responsibility plays an important role in business to make the business better and positive image
in society. It is a type of International Private business self regulation that aims to contribute fore
societal goals and contributing to make development in various society welfare effectively.
Similarly Aston Martin also contribute towards corporate social responsibility for self regulation
and development for society by providing job opportunities and other benefits. This helps to
approach the business to sustainable development by delivery economic This helps to approach
the business to sustainable development by delivering sustainable development for economic
social and environmental benefit (Pramanik, Mondal and Haldar., 2020). It also encompasses the
initiatives on which company take responsibility for its effects on social and environmental well
being effectively. Therefore Aston Martin must need to participate in corporate social
responsibility it will provide more benefits to their business growth in public platform and
generate better Goodwill in competitive market.
Part 2
Using appropriate theoretical tools, discuss what your company needs to consider to enhance
their business
Business theories are propose laws principles that can be used to market competitions,
Innovation and organisational culture that follow some few theories and particularly relevant to
the city areas business model. The following are a few things that can be particularly relevant
areas such as business model marketing operations and customer relationships. Using an
appropriate theoretical theory for a business is Porter five forces in perspective of Aston Martin
company.
The model of Porter five forces analysis help to digest explain various industry to able to sustain
different level of profitability the model was published by Michael E Porter. The 5 forces widely
used to analyse the industry structure for a company as well as corporate strategy.
 Competition industry: is the first modified force the number of competitors and ability to
undercut accompany the large number of comparators along with number of equivalent
products and services with their offer. The suppliers and buyers are seeking out company
competition if there is equal to of a better deal lower prices. Destructive Aston Martin
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there is a high intense competition the existing player to sustainable profit in Automotive
competitive business
 Threat of new entrants in industry: according to this Porter 5 force factor it provides the
new entrant of competitor entry into existing market it can be effective packaging
company. The most average company question could be significantly. Industry with
strong barriers to entry is idle for existing company when the industry since the company
would be able to charge higher prices and negotiate terms in better way (Sharma and
Bansal , 2017). In am situation if there is a strong track of you enter the current players of
Automotive will be willing to earn less profit reduced to threats
 The power of suppliers: the power of suppliers of Aston Martin is having high bargaining
power then they will expect higher prices from the Aston Martin.
 Bargaining power of buyers: situation of having strong bargaining power of buyers then
company need to drive the price down and make their sources are limited buy Aston
Martin for sustainable profit. In a current situation of covid-19 many Automotive
business get affected and they have to reduce their prices in which situation of Aston
Martin company as there is high competition in market and buyers have plenty of options
to buy any luxurious vehicle in which estimate and have to reduce their prices for
sustainable profit
 Threat to substitute of product and services: if there is threat of substitute is high for
Aston Martin their team needs to invest or research and development or or need to be risk
to make short for long term sustainability in automotive industry
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CONCLUSION
From above report of business project is summarised about the overall scenario of business what
it undertakes strategy that makes business project more effective like different Strategies and
action figure information related to some specific data analysis etc. The report is consisting
within two parts part A and part B in which part is summarised about various challenges of
company that need to consider trading across the border on which Automotive company is
consider for the situation and there are many different challenges on which company have to face
like changes of regulations and increasing of government rules and policies lack of product label
standards and much more. All these challenges are consistently highlighted on the bases of
Automotive company e where they found more difficulty to run their business internationally
because of high competition and different business culture creates more difference from their
adjusting to new business. Another II part is explain about company consideration in terms of
positive and social impact which is very important as elaborate about corporate social
responsibility practices which plays an important role for business to provide them sustainability
long term in competitive market place or business environment along with it helps to make a
business brand Goodwill in front of public platform and also invite them to participate for social
development with no profit agenda.
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