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TASK 31 Key Area for Business Project

   

Added on  2021-01-01

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BUSINESS PROJECT
TASK 31 Key Area for Business Project_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 3............................................................................................................................................1Research adventure tourism........................................................................................................1Research Maori tourism..............................................................................................................2Questionnaire survey of market opportunity...............................................................................3TASK 4............................................................................................................................................3Maximising performance in existing sector................................................................................3Key Area WOOA need to change...............................................................................................3Benefits of New Area..................................................................................................................4Companies progress in New Area...............................................................................................4Issues to address to adopt changes & recommendation..............................................................5TASK 5............................................................................................................................................5Marketing Plan............................................................................................................................5TASK 6............................................................................................................................................8a) New organisational chart that suits new year financial figures and budget............................8b) Kotter's and Lewin's Model of change....................................................................................9TASK 7..........................................................................................................................................10a) Aspects needed to be considered by WOOA........................................................................10b) Two key suggestions WOOA could develop their interest in Maori Tourism.....................10b) Model used to evaluate business and personnel to determine cultural awareness andcompetencies.............................................................................................................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
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INTRODUCTIONTravel & tourism business is operated by various agencies to attract, entertain &accommodate travellers. This report explains three adventures areas for growth of Wai OraOutdoor Adventure's. Further, this report investigate on two areas of Maori tourism.Furthermore, this report includes survey questionnaire more market opportunity. Moreover, thisreport elaborate ways of maximising performance in existing sector and recommendation onareas need to change. Further, this report includes benefits of introducing of new areas andprogress of company with the entry of new areas. Furthermore, this report includes issues need tobe change and recommendation on resolving this issues. After this, the report develop amarketing plan for more sales and changes in packages. Further, this report explains neworganisational structure of company. Furthermore, this report include two models for change inorganisational chart. TASK 3Research adventure tourismRafting- Rafting is a most popular adventure area in which business operator use a rafton rough water for navigating river. Rafting is done in groups of 6-9 individuals and it ismost risky. Thus, it gives an adventures experience. As Wai Ora Outdoor Adventure'sincludes various adventures, education & cultural tour services in its portfolio andcompany is providing skiing, abseiling & canyon trips. So, Rafting is the best option forWai Ora Outdoor Adventure's to include rafting in its adventure's service portfolio. Thisis a good area for company to start in because it does not require promotion, best way ofearning money and there is less competition in this area of adventure trips. Thus, it alsoenhances revenue of company and helps company in sustainable growth. For providingRafting company require a start-up cost of 10000 to 15000 dollars and equipments suchas rafts which can be paddle-style rafts or motorized rafts. Company also have to providelife jackets and helmets to passengers. Employee’s of company who are operating musthave a certificate of river guide(Cravens and Piercy, 2016). Mountain Biking- Mountain biking is area of adventure tours & trips which includes offroad ridding of bikes. Mountain biking is mostly done with customised or designed bikes.Starting business is very beneficial for Wai Ora Outdoor Adventure's because accordingto market research it was found that there is high scope of mountain biking and there is
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possibility of growth in this business in up coming years. It also contributes to economicgrowth of new-Zealand CAGR of this business tends to grow by 9.48%. which in turnmaximises profits of company and it does not require huge investment. Moreover,youngsters also loves to ride and it excites them when they do off-roading. Companyneeds to design bikes which are durable and safety to ride in rough terrain. Company alsorequire gears for safety of its customers which includes helmets, knee & elbow guardsand hand gloves. Scuba Diving- Scuba-diving is done for getting under water experience and freedom. Itis an adventure's activity in which divers dive under water and carry breathing gas withthem and this gas is supplied to divers with the help of regulator. As Wai Ora OutdoorAdventure's is already offering various adventures services. Thus, company can also offerscuba-diving service because company has skilled & efficient staff and this business ismost profitable and cannot operate buy anyone. Company can earn form this business bycharging money from its customers for diving classes and by giving diving equipmentson rent. For starting this services company require start-up cost of 10000 to 50000dollars, commercial space, liability insurance, equipments and needed skills(Brewtonand Withiam, 2018).Research Maori tourismMaori tourism is tours for promoting awareness about culture of New-Zealand amongyoung generations and for developing well-fixed future for them. Rotorua- Rotorua is an area which describes Maori culture and it attracts tourism. WaiOra Outdoor Adventure's can organise trips to Rotorua because it also provides educationservices and this village includes Tamaki village, Mitai maori village, Mourea marae,Pohutu cultural theatre, Maori geothermal parks, rotorua healing tours and Te puia. Thisall places shows culture of new-Zealand. Thus, it helps company in promoting awarnessof culture by providing trips to Rotorua.Bay of Iceland- It is the most popular historical place of New-Zealand, trips to this placeincreases historical knowledge of youngsters. Thus, Wai Ora Outdoor Adventure's canalso organise trips to Bay of ice land and it is found that around 3.8 million visitors areinterested to experience culture & history of Maori which in turn increases profits ofcompany.
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