Business Project Analysis of Apple Inc.

Business Project

Table of Contents
Introduction............................................................................................................................3
Part 1: Comparative analysis of how the company is competing and its competitive
position? How does the company’s activity result in gaining competitive advantage?.........4
Part 2: Discuss what your company needs to consider enhancing their business. This needs
to include academic discussion and applied theory...............................................................7
Part 3: What are the various challenges the company needs to consider when trading across
borders?................................................................................................................................10
Part 4: Why and what considerations should the company consider when trying to create a
social impact.........................................................................................................................14
Conclusion............................................................................................................................18
Reference list........................................................................................................................19

Introduction
Apple Inc. started their business with desktop products in the year 1976. Within last decades
Apple Inc. has increased their company in to different industries along with their desktop
products. In the year of 2001, Apple Inc. broke their barrier with their famous product iPod
and eventually become market leader in the music player. On the other hand, this company
also joined the smart phone industry in the year of 2007 with iPhone which has been
succeeding widely. Generally Apple Inc. is a company of consumer goods and therefore
estimated its value needed to understand their consumers and products. It can be very tough
for Apple Inc. as this company competing with several companies throughout different
industries. One of the unique and key part of the Apple Inc. is they have a strong and reliable
customer base throughout the world. The most interesting thing about Apple Inc. is their
stores and products which is neat and very attractive. The hands on experience of their
products such as iPod, iPad, and iPhone are outstanding and this is why people from all over
the world wants to purchase their product first. This assignment is a complete analysis on the
position of Apple Inc. along with its competitors, different challenges that the company is
facing in their business and other discussion in order to enhance their business.

Part 1: Comparative analysis of how the company is competing and its competitive
position? How does the company’s activity result in gaining competitive advantage?
It is essential to understand the position of the company in the market across the world
and its productivity within the same industry. In order to evaluate the position of Apple Inc,
two theories are applied which are branding and positioning. Both of the theories would assist
to understand the position of Apple in the global market.
Branding
Apple has manufactured an exceptionally solid reputation and an extremely efficient brand.
As per investigative promoting information, it can be presumed that Apple is the most costly
brand on the planet (Polonsky and Waller, 2014). Everybody consequently connects Apple
with development, plan, quality, otherness, and so forth. Apple always think of innovative
way to produce the products, all around composed or of the most noteworthy quality; in that
case the reputation of the company would decrease rapidly.
Advancement and quality are directly related to the high costs of the products, the high value
of the product ensures the client who purchases a good quality item, and this is an average
plan of action both from a mental and a business perspective. According to the psychology,
the higher the value provides the better item which will efficiently provide satisfaction to the
users of the products. The Apple Inc provides its products in a stylish box for the branding.
The boxes assist the users to have maximum satisfaction from the products. Otherwise, if the
company would utilize cheap boxes to deliver the products, its business would decrease
dangerously and the process would hurt its overall profit as well.
Apple Inc has gained reputation in the worldwide market of technology. The strategic
position of the company assists it to be stable in the market of smart phones (Wilson et al.,
2014). As the company is increasing its brand value, Apple Inc will grow rapidly in terms of
its productivity and reputation. After Steve Jobs, the CEO of the company passed away, the
overall productivity of the organisation was hampered. The next former CEO Tim Cook
changed its branding strategies to promote the apple products and it helps the company to
attract new customers. Tim Cook is solely responsible for the launch of Apple Watch which
is considered as the most innovative product of Apple Inc.
Look at its position in relation to its competitors
Positioning
Apple Inc mainly targets the elite class people of the society that includes wealth people as
well as innovators, people with good lifestyle and jobs. This group of people find the apple

products very useful as the products are designed to provide maximum satisfaction to the
users. It can be very tough for Apple Inc. as this company competing with several companies
throughout different industries. One of the unique and key part of the Apple Inc. is they have
a strong and reliable customer base throughout the world. The administration team of the
company focuses on designing the items that can be useful for businessmen. On the other
hand, if the company would target poor people of the society to provide cheap products, the
sales of the Apple products would decrease rapidly. The pricing strategy which Apple Inc
applies for its product assists the company to hold a repudiated position within the perpetual
map (Nicholas and Steyn, 2017). The company can face challenges if the competitors of the
company start to increase its productivity and provide same quality of products. This types of
challenges also known as the macroeconomic deflation problem.
Apple is considered as the most successful brand across the world as it provides efficient
service with innovative products. The company mainly focuses on the aspects where they can
upgrade their business by applying positioning strategy.
Apple produces different kind of products like Macbook, iMac, iPhone and iPod. Apple is
leading in the industry of tablets. According to the analysis of smart phone sales, Apple has
made the highest percentage of Smartphone sales with 45% in 2012. IPhone6 is the second
most sold device in 2016 with 200 million products. Apple is situated in a good place of
positioning map. The sales and the growth of the company are increasing rapidly and the
administration team is upgrading their iOS to improve their service quality. However, the
company faced several complexities when the CEO of the company, Steve Jobs passed away.
The production quality of the company decreased rapidly during this time.
The perpetual map of Apple Inc
(Source: Kerzner, 2013)
Choose what’s appropriate for your company

As Apple Inc holds the highest market in the smart phone industry, the competitors of the
company are growing rapidly. In order to maintain the highest position, Apple Inc needs to
implement several strategies that can assist to provide efficient productivity as well as
servicing. The appropriate strategies which can support the company to maintain the
competition in the market are:
Premium offers
for quality
products
Tim Cook who is the CEO of Apple Inc prefers to provide great quality
of products rather than offer cheap prices. The company focuses on the
aspects which provide maximum quality to satisfy the users.
The company needs to offer several offers to attract more customers
towards its products as the company has high competition in the market.
However, the company prefers to focus on the quality over quantity.
New Updates As the trends of the market is changing rapidly, the demand of the users
are also changing. The Apple Inc prefers to improve the products
simultaneously to efficient the satisfaction of the users. The iPhone is
improving it version from it’s the first generation.
Controlling the
hardware and
the software
The apple Inc provides efficient hardware as well as software service to
the users. The company also controls the software updates which can be
modified as per the preferences of the customers. the company introduces
new features in its new update that can increase the satisfaction of the
users. The software updates are easily available for the iPhone users.
(Source: Rutkowska, 2014)
COMPETITORS
Desktop and Laptop Personal Computers
Microsoft provides operating system to run the personal computer and its reputation is
constant since 1980s. On the other hand, Apple Inc has the reputation to maintain high
satisfaction for providing high quality operating system like Macintosh (Jeston and Nelis,
2014). MacOS operating system is considered as the most efficient operating system which is
preferable for desktop as well as personal computers. Major competitors of Apple Inc in the
aspect of personal computers are HP, Dell, Acer and Sony.
Tablets
According to the Becker et al., (2013) in the industry of mobile computing imitators industry,
iPad is considered as the revolutionary business model. Apple Inc is considered as the biggest