Business Project and Programme Management

This document provides an in-depth analysis of business project and programme management, focusing on strategic objectives, program scope and deliverables, risk and issues management, and governance and stakeholders for outsourcing and location proposal. It also discusses the key approaches for estimating and scheduling projects and provides insights into improving programme management performance within SB. The document is relevant for students studying business project and programme management.

Business project and programme
management

Table of content
Contents
INTRODUCTION...................................................................................................................................2
Business case / Program management.........................................................................................................3
Program scope and deliverables..................................................................................................................4
The key is to identify estimating and scheduling approaches which are appropriate for the various
projects....................................................................................................................................................6
Risk and issues management.......................................................................................................................7
Governance and stakeholders for outsourcing and location proposal..........................................................8
Programme control......................................................................................................................................9
Contracting and supplier management.........................................................................................................9
Part B.....................................................................................................................................................10
Advantage and disadvantage of programme management.....................................................................10
Recommendation to improve programme Management Performance within SB..................................10
CONCLUSION.........................................................................................................................................10
REFERENCES..............................................................................................................................................11

INTRODUCTION
Programmed management is describe as the method in which long term planning as well
as strategies are involved which help in improving the organization effectively. The prime
motive of the management is to make sure that organization activities are conducted in a well
define manner (Washington, and Scott, 2019). The present report is based upon SB which global
technology services and recently they have entered in the mobile market in order to expand their
business effectively. Headquarter of the company is located in the USA and they are developing
new vision to provide better service to customer. Hence this work analyses the detail information
regarding business project as well as management. Along with this project the scheduling of the
work and the overall project. The programme control and risk management is used to determine
the core aspect of work. The supplier management is essential as this help in providing better
services to customer effectively.
Business case / Program management
In the case study there are different aspect which are used in which to describe about the
overall objective of the company. SB have vision and it needs to be achieved to overcome
problems and expand business effectively. Hence the consideration along with appropriate
recommendation is given in a briefly manner:
Strategic Objectives
New Products: The company is aligning the strategies which are used to find exposure
and increase market share. With the assistance of hardware and software company is trying to
develop new product and trying to capture new customer base in shorter time period.
Market Share: This is considered as the most vital objective for the company as market
presence tend to provide revenue and profit. SB have aim to capture entire portion of business by
providing effective product and services to consumer.
Diversification: In this competition market there are various companies have in the
business. So, this step in essential for the firm to handle the problem effectively. In the case of
SB, they are acquiring mobile phone company which through which they are diversifying their
product range effectively.
Company issues:
This is vital for the company to manage the entire operation effectively as this help in
minizine the problem effectively. The top-level management are responsible to develop effective
policies which tend to reduce conflict. There is some issue which are associated with the case
study are explained briefly:
Quality issue: The prime issue is the quality as they are outsourcing their production to
different companies which leads to slow down the process effectively. To earn more profit SB
have focus on sales rather than production which is a major concern for the company.

Lack of management: In the case study this has been describe that due to outsourcing
the process the management have become inefficient and result in chaos and conflict. This has
also been examined within company that operation and other department do not have any
coordination.
Weaker competence: The company do not have aggressive market strategy in developing
software and hardware system. As the company have tough competition which reduces the
market presence and also diminishing the brand image. Hence this directly impact on the
business and profit earning of the company for the longer time period.
Issues related to Manufacturing Location Options
As per the case study, there are different kind of issues as well problem is associated with
the manufacturing location option. The company is entering the European market and they are
establishing new software system in the entirely different market (Lennox, 2019). The main
issue while expanding the business operation in the different country is the environment, laws
and working culture. Hence there are issue which are describe by using different method which
are examined briefly down below:
Soft issue: The soft issue which is associated is the reduce in the employment rate in UK
because the company is trying to shift the plant to European nation. As this increase the
destructive image and culture in the company and create issue for the firm and also for the
employees.
Hard issue: Hard issue for SB is the merger with WN as they are two different
companies and they have their business environment. So, this create conflict and chaos within
the employees and management have figure out essential outcomes to overcome such problems
effectively. This is vital for both the company to ensure about the different element which are
used to manage the operation in a well define manner.
Performance Criteria
On the basis of above discussion SB have to set various performance criteria as this will
aid in resolving issue in the shorter time period. Hence this will provide competitive edge and
manage the program successfully. Here are some criteria which are explained briefly down
below:
 To increase the efficiency and provide timely deliverables to consumer.
 In order to improve the quality and quantity which help in capturing larger audience.
 On the basis of retention of the employees in a well define manner.
 To manage the operation of the company and minimize waste.
Program scope and deliverables
This is vital for the company to manage the operation and bring out effective result which
help in delivering of the program which is associated with scale of operation. There is some key

aspect which are used to aligned below, along with their link with separate project and key
activities for the Product Development Project.
Scope and Deliverables of the Programme
As to describe the scope and deliverables of the programme this is vital for the firm to
accomplishing desire outcomes which help in providing better agenda which are used to
determine the different aspect effectively. So, here are some of the essential points which are
explained to provide in depth information effectively:
Acquisition of WN:
The main objective of whole program is to examine to entire operation of through which
company is trying to hire new company in the Europe. The prime purpose of this work is to
expand as well as explore the business to earn more and more profit in the shorter time period
(Hloušek, and Kopeček, 2019). Apart from this acquisition is done to improve the production
process and bring new customer to earn more profit in the well define manner. The Company
Board have also seen the potential for potential cost savings from hardware and software
development and manufacturing as this have larger market in the specific industry.
In-House/ Manufacturing and Outsourcing:
For the global expansion the main objective is the in-house manufacturing or outsource
the process for the convenience. The CFO of the company have taken the decision to outsource
the process which help in expanding and bring down the cost for the betterment and growth.
There are different kind of method but the most effective is outsourcing rather than
manufacturing as this require human resources, machinery and many other things. Hence this
increase the cost for the business and make difficult for the company to operate there business
effectively. So, this is crucial for the company to ensure and bring down the stakeholder while
making decision which help in providing better service to consumer.
Developing new software center of Excellence:
This is considered as the other organizational challenge for the company is to create the
new center of software in the Europe. Hence this project is used to manage the entire operation
which is used develop whole new interface for the mobile users. This will help in gathering huge
attention and effectively create brand image in the market effectively. Hence this company have
large scale operation which is another deliver of this project. Hence the company have come up
with the important strategies in order to avoid such cost effectively. SB have to hire consultant
on the contract basis which tend to provide better information regarding the product development
plan.
Product Development Process
This is the method through which different organization try to figure out the various steps
which are used to manage the entire operation of product development effectively. In the case
study of SB, the management are liable to explore the different outcomes which are used to

manage the process with the assistance of new software and hardware. However, to understand
the new development process there are some basic which are describe below in detail:
Market research: This is considered as the foremost step in the development process
where company conduct market survey through which most effective decision are taken to avoid
any kind of risk (Sofan, 2019). In the case of SB, the company is going to merger with WN in
order to capture European market, so firm have surveyed the environment and business culture
which help in providing competitive edge to the company. It is also crucial to identify the
various kind of tool and techniques to determine the scope of the case study.
Team development: After completion of market survey the next step in team
development in which company use to select the respective individual to bring out effective
result. As team will lead firm to new heights and improve the efficiency of the work effectively.
Hence SB can use different model as well as method through which team can work appropriately
on the common objective to bring out effective product development.
Training: By providing effective training the company can use to provide effective
training as this will improve the productivity and also increase the market share effectively.
There are different kind of training which are facilities to the employees in order to handle any
situation effectively. In regard of SB the essential training of Hardware and software is essential
which help in increasing effectiveness within the company.
Market testing: After developing new product management can provide sample of their
respective product as a sample to get feedback from the customer. In the case of SB, the firm can
floor test the software along with hardware which help in get insight and make changes to
improve the product to increase the product popularity in a well define manner.
Commercialization: Hence this is the last stage where the company use to take final
decision and launch the product in the market. In this process the company need to rent or
outsource the manufacturing plant for providing better service to customer. The large amount is
spending upon commercialization as to grab the large attention from the market.
The key is to identify estimating and scheduling approaches which are appropriate for the
various projects
There are different kind of approaches which are used to manage the operation
effectively. It is vital for the company to plan and execute the different aspect which help in
providing better opportunity and also help in reducing conflict and chaos. Therefore, there are
some approaches are been used to for the programme along with the differences in detail
manner:
Top-Down Approach: This kind of approach is used to determine the time taken for the
completion of project. In the context of SB, the company wants to setup new plant in European
market hence they must use such method which help in providing better insight regarding the
timeline (Sofan, 2019). The main objective behind using such approach is to allow company to

measure and indulging in operating activities in different European market and to capture the
large market share.
Parametric Estimating: This approach is used to determine the aspect which is used to
determine the overall activities which are used to maintain the operation effectively. The
company like SB can use such method which is used in managing the operation effectively. This
approach is effective when firm wants to expand the business in different nation. The main
reason behind company for going offshore is that they want to reduce the production cost and
expand the market share effectively.
Bottom Up Approach: This is the kind of approach which is used to for development
and expansion of the project effectively. As this approach is used to determine for the new
product development process and also help in increasing the cost and profitability of the
company. For the company like SB the management can use such approach as this also provide
detail information for the completion of work effectively. This also ensure about the
minimization of risk and bring out effective result in a limited time frame.
Three-Point Approach: This provide structure and facilitate the decision-making
process dealing with different activities to overcome the problem. SB can use such approach
which are used to provide theoretical framework which is used to characteristic and also involve
in the decision-making process. Apart from this, it also tends to use different aspect which to
determine the flaw by using triangular approach. Beside this it also provides accuracy to achieve
different effective points effectively.
Risk and issues management
Every project is associated with some risk and uncertainty which need to be taken under
consideration. This is vital for the company to identify the risk and take effective measure to
improve the market and improve the effectiveness of the company.
Risk Management
RISKS SEVERITY MITIGATION
APPRACHES
Infrastructural Failures High This lead to reduce the
efficiency of company while
conducting their operational
activities. Hence this is vital
for SB to increase their
protection policy and provide
safety equipment to achieve
desire aims and objective
(Ciric and et., al., 2019).
Product Development
problem
Medium While conducting product
development mode company
have to face different

problems such as expanding
the business at different
nation. Beside this cost
management is also consider
as the essential element for
the firm.
Employees resistance Medium This is considered as the
major issue for the company.
In this case of SB, the
management have to take
employed feedback and try to
make changes in the
respective policies which help
in reducing workforce
retention effectively.
Brand image Low In order to handle such this is
essential for the firm to
manage to develop brand
image by providing effective
service. By improving the
quality of the product
company can develop brand
image for the longer time
period.
Governance and stakeholders for outsourcing and location proposal
Programme Structure
The company have effective structure which is used to determine the welfare and well
execution of overall plan which help in providing effective strategies to overcome the problem.
In the company like SB have good governess due to their management as well as good leadership
skill through which company can overcome the problem effectively. Hence the whole
programme is used to describe about the overall expansion and improve the performance of the
employees. Apart from this, firm is trying to undertake the whole project in the different
geographical location to improve the distribution channel effectively.
Stakeholder Management
Stakeholders are the most vital element for the company as they are also considered as
the silent partner. For the company like SB the management have to ensure that stakeholders are
playing their roles effective in the growth of the company. Apart from this, management must

take consideration of stakeholders while making any changes as this help in reducing all kinds of
risk and uncertainty present in the business. In the case of expansion in different country SB
stakeholders have different views for outsourcing their process at different location. Here are
some of the role of different of company in identifying the different location effectively:
Chief Financial Officers: The main role of CFO is to make sure to maintain the cost and
provide high profit to the company in a detail manner. It is vital for the firm to manage the
operation and also track the different activities which are going in the company (Kasemsap,
2018). Chief financial officer tends to develop effective framework in regards in outsourcing the
production process at different location. There is different measure as well calculation is done to
use the maximum resources more effectively. In order to expanding the business, it requires cost
and human resources which is essential for the management of overcome the problem
effectively.
Chief Operating Officer: This involve planning and supervising all the business
activities which are considered by the company. For SB operation officer is liable for the
function as well as including of different management which tend to provide effective services to
consumer. All the essential element which expanding business in Europe and identifying the
different location are manager and control by COO as to bring efficiency in the company. The
main benefit if this is that it helps in reducing the cost of operation and outsourcing also help in
providing exposure to the company at a global scale.
Hence this is vital for the SB to examine the both point and while doing merger
with the WN is effective decision. While outsourcing will help entity to focus on the quality and
need of the company and on the other hand other activities can be handle by the third party. It
will also help in creating jobs for the people and international level and also image of the
company. Hence this is important for SB add some potential customer and value to their product
by diversification of their company. Hence this will provide competitive advantage for the
company to improve the software technology and overcome the traditional market in the
respective time frame.
Programme control
Milestone of program:
For development and strategic in SB there are some of the milestone which are explained
briefly down below:
Product quality: In this competitive market this is essential for the company to maintain
the quality of the product. In the case of SB, the quality department have improved their software
services in terms of security, cyber threat and malware. This also help improving brand image
and also create sustainable business model for longer time period (Qiu, 2020).
Diversification: Company is taking effective decision to acquire WN which is a mobile
phone company. SB is diversifying their product and service which tend to increase the market
share. The determination of the key milestone would be dependent upon the range of product
categories which the firm would likely include after the program.

Contracting and supplier management
In this case study the supplier plays a crucial role in determining the process effectively
and also help in maintaining demand and supply present in the market. In the case of SB this is
crucial to have proper track of supplier to minimize the issue. Hence there are some of the issue
which is associated supplier in detail manner:
Contractual Issues
Supplier preferences: There are different preferences of suppliers which create issue for
the company to maintain. So, this is vital for SB to maintain supplier preference which help in
providing effective services to consumer. In entity have to look into different factor such as
quality and after sales service of the supplier.
Pricing issue: The major issue arises of the price as due to limited supplier they have
created monopoly in the business. So, it is vital for the firm to manage the entire operating and
try to negotiate with the different supplier to bring down the cost.
Part B
Advantage and disadvantage of programme management
Advantage:
 The main advantage of project management is to allow to develop efficient goal setting
for the company. SB employees can be motivated as this help in increasing productivity
and improvising the planning in effective manner.
 It also facilitates in greater customer satisfaction as with the improve quality of product
the customer tends to get new experience which help delivering excellent result.
Disadvantage:
 The major disadvantage is the high cost for the company as it requires human resources
as well as it also consider as time consuming process.
 This also bring complexity in the business which may confuse and delay the team effort
for the company.
Recommendation to improve programme Management Performance within SB
Here is some recommendation which SB should consider improving the program for the
smooth functioning of the company:
 This is recommended to the company to conduct proper research and
development programme which help in gaining insight regarding the market to
develop effective plan.
 Provide training to the respective employee which help in increase the
productivity and in result in also improve the delivering of the services.
 Proper models and techniques must be used to determine the project management
and it also tend to reduce any risk and uncertainty present in a business.

CONCLUSION
From the above stated report this has been analyzed that project and programme
management for a business aid in bringing out the driving force to overcome the challenges
effectively. Along with this, there are different kind of issue and problems faced and corrective
steps have to be taken for expansion. There are different scheduling approaches which are used
to understand the performance of the firm. It is essential for company to choose the supplier as
this create problems regarding outsourcing. At last there are some pros and cons for the project
management and the enterprise have to conduct proper research and make changes to explore
new market and increase profitability effectively.

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