Comparative Analysis of Company's Competitive Market Segment Position

Business project

Table of Contents
INTRODUCTION...........................................................................................................................3
Part 1................................................................................................................................................4
Describe comparative analysis of company's competitive market segment position to gaining
competitive advantage............................................................................................................4
Discuss the different challenges the company needs to consider when trading across globe 7
PART 2..........................................................................................................................................10
Explanation of suitable theoretical techniques that enhance business performance............10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Business is defined as the entity in which group of various individuals come together in
order to achieve all defined goals and objectives. In an organisation a proper hierarchical
structure is formulated and effective and appropriate employees are appointed at all level and
proper allocation of roles and responsibilities are done among all members. Various tools and
techniques are executed by any organisation in order to improve organisational profitability and
productivity. In order to sustain in competitive environment as well as gain various competitive
advantages it becomes important to increase productivity and profitability level and provide
better quality product and services to potential customers (Saranga and et.al., 2018). If business
provides products and service according to requirements of customers than this will lead the
organisation towards take various competitive advantages as compared to its respective
competitors in respective market place. Customer satisfaction increase the sales of organisation.
it is the effective tool for organisation in order to enhance profitability as well as productivity
level and attain all goals and objectives. To sustain in market, business should analyse all current
market trends, competitors as well as customers needs, demands and preferences and current
marketing positioning. Proper analysation of business positioning helps to determine the factors
that where business stand in the market among various competitors and what it want to achieve
in future. By evaluating these factors and market analysis facilitates the organisation to formulate
effective strategies and implement them efficiently in order to complete all functions in defined
manner and achieve all goals that are decided by the management of respective organisation. in
this report the chosen organisation is Microsoft which is American multinational technology
company (Chatzoglou and Chatzoudes, 2018). The respective organisation is founded in 4 April
1975 by the Bill gates and Paul Allen, headquarter of organisation is situated in one Microsoft
way Redmond, Washington, United State. It involves in various activities such as developing and
manufacturing computers software, personal computers, consumers electronics as well as various
relative services to customers. Microsoft windows is the best product of Microsoft. It is world’s
largest software producer organisation on the bases of revenue record of 2016. In this report
competitive analysis of respective organisation that determine the competitive positioning in
competitive market environment and provide various competitive advantages are covered. There
are various challenges that are faced by the organisation in order to trading out of countries are

discussed and suitable theoretical techniques that are adopted by the organisation also discussed
in the project report.
Part 1
Describe comparative analysis of company's competitive market segment position to gaining
competitive advantage
The completive advantage combines of components that create organisation different in
comparison from its competitors. This effective tool aids the mismanagement or marketing
manager in improving efficiency and level of profitability. This develops the ability of the
company to generate more revenue and profit while delivering qualitative goods or services.
Competitive advantage combines of several components such as positive brand name, enhance
consumer base, and deliver qualitative products and much more that enhance company position
in the market. In order to identify organisation position in the competitive market, entity can
carry out comparative analysis (Latukha, Lisina and Panibratov, 2019). This will facilitate
company to examine its existing position of the market and analysis future capacity to
accomplish future market position in the industry. By this they can easily determine its
consideration to achieve competitive benefit in the market. In context of Microsoft, enterprise
adopted porter five force models to evaluate comparative analysis to enhance organisation
competitive position in the market.
Porter's five force model: this is most effective technique of marketing that is adopted by
manager or management to examine various forces to identify competition level that aids in
improving competition market. By this organisation can raise the profit and revenue at high
level. This model aids in examine the buyer and supplier power in the existing position market
(Davis, 2019). It also examines current completion level in the market segment. It examine threat
level of organisation that face while increase in the competition of new entrants. It includes
substitute commodity in the existing market segment by its competitors. In context of Microsoft,
the porters five force model examines and evaluate the level of completion in several market
segment that is given below-
Level of competition: the first component of this model is competition that occurs in
existing market segment. The increase number of competition level depend on existing