Challenges and Factors for Cranswick PLC in Cross Border Trading and Creating Positive Social Impact

Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................2
Discuss the various challenges the Cranswick plc need to consider when trading across
borders....................................................................................................................................2
Discuss why and what factors should the Cranswick plc should consider when trying to create
positive social impact.............................................................................................................5
PART 2............................................................................................................................................9
Discuss what factors Cranswick plc needs to think about for enhancing their business using
appropriate theoretical tool.....................................................................................................9
CONCLUSION..............................................................................................................................10
References:.....................................................................................................................................12
Books and Journals...............................................................................................................12

INTRODUCTION
In the competitive business environment the organisation are always looking for the
opportunities that can boost their revenue and can help them in gaining the competitive
advantage. To understand the management of the business it is important for the organisations to
consistently use the business theories and analytical frame (Sheth, 2020). The globalisation has
also become the important part of business where company are turning themselves into
multinational companies by expanding their business operation in the foreign markets. The
present business project the study of “Cranswick plc” UK's leading food producer and supplier.
Cranswick PLC is famous for supplying premium quality fresh and value added food products in
its core market of UK and other market places such as Europe, South East Asian markets and
US. The company also listed in the London stock exchange and is a constituent part of FTSE 250
index. The company was established in 1974 by Jim Bloom Mike Field and many other farmers
of East Riding of Yorkshire those who produce pig feed in the name of Cranswick Mill. The
Cranswick plc has its headquarters are Hull, UK. In the period of time the company diversify its
business into the food production and recently has moved to breeding and rearing of British pigs.
The company has multiple acquisitions with different food factories, food producers and meat
suppliers for the organic growth of the company and to build leading market product for wider
audience. The Cranswick PLC produces wide range of products such as fresh pork, cooked meat,
premium cooked poultry, gourmet pastry products, sandwiches and air dried bacon. Translate
PLC is passionate and committed to produce high quality, sustainable and tasty food. The
company has a Mantra of "good in equals good out" which means Company ensures that
everyone outside who is consuming the product of Cranswick PLC enjoys its taste to the greatest
level. Cranswick PLC has different customer types such as retailers, exporting, manufactures,
and food to go, food service and approaching the £1.5 BILLION revenue in year 2020. The part
1 of the report will critically analyse the various challenges that cancer PLC need to consider
while trading across borders and what are the factors that company should and want to consider
in order to create the positive social impact (Gurca and et. al., 2021). Part 2 of the report will use
the appropriate theoretical tools in order to discuss the factors and strategies that company needs
to consider in order to enhance their business operations.
1

PART 1
Discuss the various challenges the Cranswick plc need to consider when trading across borders
Trading across borders or the cross border trade is the term that simply used to define the
flow of logistics, good and services across the native country between the jurisdictions. In simple
business terms the cross border trading is the activity of importing and exporting. There are
many organisations that involve themselves into the cross border trading to expand their business
operations, to lower their manufacturing cost, to gain the understanding of other markets and
many other reasons that helps the company to enhance their business and to gain competitive
advantage. But it is not easy for the business to do trading across borders due to the occurrence
of some challenges that become barrier to their expansion (Cooley and Prescott, 2021).
Similarly, Crasnwick plc exports its products and services apart from UK to other places like US,
South East Asian market and Europe. The company has low revenue generation through the
export customer type due to the challenges faced by company when trading across borders.
Therefore, to enhance its customer base in the foreign market place the company is required
consider and understand the limitations of trading across border so that they can take initiatives
to mitigate them for smooth and flexible trading across borders. The challenges related to the
cross border trading are:
Lack of local market expertise: Often there are times when organisation those to export or sell
their product in the foreign market fails in conducting proper market research before indulging
themselves into the international trading. An inadequate knowledge about the foreign market is
the major challenge for the organisation as every market has a different buying trends therefore it
is essential to learn the pattern of market, preferred payment main modes, customers taste and
behaviour etc. For Cranswick PLC it is a biggest challenge if company has less expertise of local
market of meat and the meat producers because there is the major influence of festivals, holidays
and competitors in the buying and selling pattern of retailers and the consumers of different
region and due to this sometimes Cranswick plc can come across undesirable demand of meat or
no demand therefore conducting a market research is highly important to analyse the local
market and to gain the experience and expertise to present unique selling proposition in front of
the customers (Koehler, Rasool and Ibrahimkhel, 2021). Hence the lack of local expertise can
lead to backlashes for the Cranswick plc due to the misalignment of inventory at the time of
demand.
2